The outreach black hole: Why prospects ignore you (and how to fix it!)

In this livestream event, we reveal why outreach is harder than ever—and what you can do about it.

B2B decision-makers are overwhelmed with messages. More stakeholders are involved in every deal. Email alone isn’t delivering the results it used to.

Drawing on insights from over 400 senior B2B leaders, this session reveals exactly why response rates are declining, and the five areas to focus on to turn things around. You’ll leave with practical strategies to cut through the noise and engage prospects more effectively.

What you’ll learn:

• • Why outreach is failing—the four big reasons your prospects aren’t engaging.

• • Why emails alone aren’t the answer—two major shifts that have changed the game.

• • How to increase your timing and relevance—key to engaging prospects naturally.

• • Why you shouldn’t turn off outreach—so you never miss an opportunity.

Key takeaways:

• Personalisation, timing, and relevance—why a generic approach gets ignored.
• Engaging multiple decision-makers—why a single contact isn’t enough.
• Multi-channel strategies that work—how to integrate different outreach methods for better response rates.
• Active and always-on outreach—respond to every reply, act on intent signals, and nurture leads effectively