Posted on: May 18, 2018
Category: 2018 B2B Marketing Expo
Stop buying lists. Burn your database.
There is no excuse – you must start sales engagement with a freshly sourced, freshly qualified prospect. Every database has a half-life and yours is no different: four-year-old data can be up to 80% obsolete.
Fresh data is a quick and reliable method to double your prospecting lead rates overnight.