In this episode of Fireside Chats, Sopro co-founders Rob and Ryan explore the evolving role of email personalisation in outreach. With over 87 million emails sent, they’ve seen how personalisation has transformed, especially with the introduction of AI and automation tools. They discuss the fine balance between using AI to scale messaging and ensuring that emails remain humanised and relevant to the recipient.

Rob and Ryan emphasise the importance of hyper-personalisation, explaining how advanced AI can now generate tailored messages for each individual prospect. They also share the challenges of using AI, highlighting the potential risks of over-personalisation and the need for continuous refinement.

What you’ll learn:

• The evolution of email personalisation in B2B outreach
• How AI helps personalise emails at scale without losing human touch
• The benefits and pitfalls of hyper-personalisation in outreach campaigns
• How to ensure personalisation remains authentic and relevant
• How Sopro leverages AI to generate unique, high-performing emails for every prospect

Key takeaways:

• AI-driven personalisation: Learn how AI allows companies to personalise emails with deeper insights, tailoring content based on job roles, company challenges, and more.
• Humanisation remains key: Despite the rise of AI, emails must feel authentic and human. Rob and Ryan explain why a one-to-one tone is critical for success.
• Scaling personalisation responsibly: Discover the balance between scaling personalisation and ensuring the content remains professional and relevant.
• The future of email outreach: With AI generating personalised messages, outreach