In this Fireside Chats episode, Sopro co-founders Rob Harlow and Ryan Welmans discuss the latest trends in multi-channel outreach and how the landscape has evolved. They explore how B2B outreach has shifted from single-channel email marketing to a more integrated, multi-channel approach, helping businesses engage prospects across multiple touchpoints.

Rob and Ryan share insights on the key channels to include in your outreach strategy — from email and LinkedIn to direct mail, social ads, and phone calls — while emphasising the importance of cadence and coordination to maximise engagement.

What you’ll learn:

• The definition and importance of multi-channel outreach
• How to build a multi-channel strategy that includes email, social, direct mail, and more
• The evolving role of cold calling in a multi-channel world
• Best practices for balancing volume, cadence, and targeting across channels
• How Sopro’s multi-channel campaigns deliver effective B2B outreach

Key takeaways:

• Multi-channel engagement: Discover why layering different outreach methods, like email, social, and cold calling, is key to boosting engagement in 2024.
• Cadence and coordination: Learn how to avoid overexposure while maintaining consistent outreach across channels, ensuring your message reaches the right audience.
• Channel integration: Understand how using a mix of outreach channels amplifies visibility and response rates, creating a more effective campaign.
• Technical complexity: Rob and Ryan highlight the challenges of managing multi-channel campaigns, from technical integrations to reporting, and why working with experts like Sopro makes the process seamless.