Turning the summer slowdown into a surfboard for success

For some, the longer days of summer bring joyous times. A barbeque with friends, ice clinking in a cold glass of something sparkling. Fresh fruit and fun at festivals. Dipping your toes in the waves of a cool, turquoise sea.

For others, summer brings irritation. Hayfever. Crowds. Mosquitos. Balancing work deadlines with childcare for six long weeks.

For certain salespeople, the dreaded summer slump can be added to that list. For them, the sun brings with it a noticeable dip in closed deals. And while the majority of businesses don’t experience a dip, for others it is a real phenomenon.

In this report, you’ll learn:

• Is the slump real? Survey and sales data
• What happens when you stop prospecting over the summer?
• The long-term effects of taking a summer sales break
• What other B2B businesses are doing over the warmer season
• How to get the most out of your summer campaigns