Sun, Sea and Sales: how to avoid the summer slump
What every sales and marketing team should know
Are your summer sales seeing a slump? You’re not alone, with two-thirds of B2B businesses reporting a dip in sales.
Our data-backed guide outlines the strategies that will see you sailing through the summer, and reveals the dangers of doing the wrong thing.
The journey to more sales...
In a seasonal downturn, 42% of businesses do nothing and 31% reduce sales and marketing activity. This guide outlines the huge risk of this approach, thanks to a survey of B2B companies, prospecting results from hundreds of businesses, and Sopro’s own revenue data.
We reveal the strategy that will see you through the summer with more sales and a healthy pipeline of leads for the end of the year.
Learn how:
To generate leads throughout this time
You can profit from summer in later months
To keep your teams busy and motivated
The summer slump impacts other B2B businesses
Different companies take different approaches
To maximise your summer activity
Sell more
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