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Choosing the right B2B outreach vendor

A practical checklist of what to look for in an outreach partner, from data quality and targeting to transparency, pricing, and results.

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Who it’s for

  • Sales and marketing leaders buying outreach for the first time
  • Teams switching from in-house to outsourced
  • Businesses who’ve been burned by poor outreach in the past
  • Anyone comparing vendors or reviewing results

A smarter way to choose

With so much choice – and no easy way to compare like for like – it’s easy to make a decision you regret.

This guide gives you the clarity to spot what matters, ask the right questions, and choose a partner you can trust.

What’s inside

  • A framework to compare vendors fairly – From strategy to reporting, these seven checkpoints cover the essentials and the hidden red flags.
  • Real-life advice from experienced buyers – We’ve included quotes, proof points, and lessons from people who’ve been through the process.
  • A smarter way to shortlist – Skip the sales fluff. Use this guide to ask better questions and make decisions based on facts, not features.

 

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