The ultimate guide to B2B lead generation

Almost half of B2B sales reps say getting enough good quality leads is the biggest challenge in their job. So let’s go right back to basics and get to grips with B2B lead generation.

So buckle up, because our ultimate guide will dive deep into everything B2B lead gen: strategies, best practices, tools, and how to smash it for your business.

In this guide, you’ll learn:

B2B lead generation basics
Lead generation strategies that actually work in 2023
How to measure your lead generation
Lead generation best practice
The best lead generation tools
And more…

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Download your guide to get clued up on lead generation

Looking for a reliable source of B2B leads?

“Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.”

Rhodri Andrews | Head of Marketing

Read success story

“We’ve achieved exceptional ROI, ranging from 50% up to 620% especially in niche territories.”

David Marshall | Marketing Manager

Read success story

“Sopro’s focused strategy significantly improved our lead generation, leading to a noticeable rise in qualified leads. Their expertise has played a key role in our growth.”

Suren Grigoryan | Director

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“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”

Oliver Jenkins | Head of Marketing

Read success story

The State of Prospecting 2025

The ultimate guide to B2B lead generation

In this guide, you’ll learn:

Download now

Looking for a reliable source of B2B leads?

“Over the course of our relationship, Sopro have become our number one GTM partner during a period of exceptional business growth… Thanks to their expertise, we have closed a transformative deal worth in excess of £500,000.”

“We’ve achieved exceptional ROI, ranging from 50% up to 620% especially in niche territories.”

“Sopro’s focused strategy significantly improved our lead generation, leading to a noticeable rise in qualified leads. Their expertise has played a key role in our growth.”

“The ROI from the Sopro campaigns were so effective that it gave us confidence as a business to take on an additional member of staff. Our sales team rock up to the office, open their inbox, and there are leads in there, ready to go.”