B2B sales

16 minutes

December 9, 2024

Sales funnel vs sales pipeline: The complete guide

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.
B2B marketing

12 minutes

September 4, 2024

The complete guide to sales and marketing alignment

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.
B2B sales

21 minutes

October 12, 2023

What is a sales funnel? Key stages, examples, and how to build one

What is a sales funnel? Explore sales funnel examples, the different stages of the sales funnel, how to improve your funnel and how to stop leaks in this guide.
B2B sales

7 minutes

February 16, 2023

The climb to success: What is a sales value ladder?

There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.
B2B sales

5 minutes

September 10, 2021

What is a sales cadence and why on earth do you need one?

Find out how you can use sales cadence to align sales and marketing while ensuring prospects don’t fall between the cracks.
B2B sales

7 minutes

June 16, 2021

What is sales velocity and how do you improve it?

Measuring and optimising sales velocity can maximize the leads, deals and conversions in your sales pipeline. We outline a practical strategy