Artificial Intelligence

38 minutes

December 5, 2025

75 statistics about AI in B2B sales and marketing

Discover how AI is transforming B2B sales and marketing teams with the latest statistics, insights, data, and trends from Sopro’s AI experts.
Cold email

11 minutes

November 25, 2025

What is an email blast? Pros, cons, and alternatives to mass email

Our guide to email blasting explains why the technique can be detrimental to your email marketing strategy and explores email blast alternatives you can try.
B2B marketing

28 minutes

October 28, 2025

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.
ABE

17 minutes

September 1, 2025

What is account-based engagement, and how does it drive B2B growth?

Discover how account-based engagement (ABE) drives deeper B2B relationships, how it complements but differs from ABM, and how Sopro makes it work.
Lead generation

24 minutes

May 13, 2025

62 LinkedIn lead generation statistics

Explore the latest LinkedIn lead generation statistics to enhance B2B lead gen. Uncover key insights on conversion rates, engagement, what drives real results, and more.
The state of marketing spend 2025. A man and woman looking at a laptop.
B2B marketing

10 minutes

March 24, 2025

The State of Marketing Spend 2025

Exclusive Sopro research reveals the state of marketing spending in 2025, uncovering industry trends and budget benchmarks by industry in the UK and US.
B2B marketing

12 minutes

September 4, 2024

The complete guide to sales and marketing alignment

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.
Email marketing

7 minutes

August 28, 2024

The end of email open rates: Why it’s time to move on

Open rates are dead! Learn why this outdated metric misleads and discover the key metrics that truly drive email marketing success.
Email marketing

6 minutes

August 22, 2024

The power of subdomains: Enhancing email delivery

Boost your B2B email delivery with subdomains and domain age. Learn strategies to ensure your emails reach and engage your target audience.
B2B marketing

22 minutes

June 28, 2024

Inbound vs outbound marketing: why B2B sales needs both

In this inbound vs outbound marketing guide, we explore the differences and similarities between the two and explain why you need both tactics in your strategy.
B2B sales

16 minutes

June 20, 2024

How to grow your LinkedIn network for optimised B2B outreach

Grow your LinkedIn network for optimised B2B sales outreach. From refining your profile to keeping an eye on the analytics, follow our guide.
Lead generation

40 minutes

February 15, 2024

LinkedIn lead generation: Best practices and hacks for success in 2025

LinkedIn lead generation best practices for 2025 and beyond. From setting up the perfect profile to posting like a pro, we’ve got it covered here.