Email marketing

7 minutes

August 28, 2024

The end of email open rates: Why it’s time to move on

Open rates are dead! Learn why this outdated metric misleads and discover the key metrics that truly drive email marketing success.

Email marketing

6 minutes

August 22, 2024

The power of subdomains: Enhancing email delivery

Boost your B2B email delivery with subdomains and domain age. Learn strategies to ensure your emails reach and engage your target audience.

B2B data

7 minutes

December 21, 2023

Leveraging content marketing to grow your email list

An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.

B2B marketing

7 minutes

December 11, 2023

Utilising email signature marketing in your strategy

Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.

Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.

B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.

split testing emails header
B2B marketing

8 minutes

March 17, 2021

Split testing emails: 15 email elements to test

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

Email marketing statistics header
B2B marketing

5 minutes

November 20, 2020

54 amazing email marketing statistics and facts

Nothing but 52 amazing email marketing statistics, broken down into different categories, to delight and inform your email strategy.