John Ashton

Founder

Before SoPro I was reliant on networking and on a trickle of inbound leads for new business. When I decided I needed to grow the company I took on SoPro and immediately the number of leads I was getting skyrocketed. It was the solution we needed to our new business challenges.

WRITE ARM

Company Profile

Location: BrightonUS
Product/Service: content writing
Deal Cycle: /

Target Profile

Location: UK
Industries: Selected
Company Size: 11+
Role/Function: Marketing roles and senior management roles

Company Description

Write Arm are a Brighton based content agency. Part of what attracts clients to WA is that they take a flexible ‘can do’ approach and work fast. They pride themselves in being able to do everything with words and have a large number of specialists spanning the spectrum of writing/content niches on their books so are able to provide the right writer for each job/budget.

Objectives
  • The purpose of the campaign was to identify and engage with senior marketing and content role, introduce the Write Arm brand and proposition and invite the prospect to a call or meeting to discuss further.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
# Employees 2583 56.99% 508 34.51% 214 8.28% £24
1-10 14 92.86% 1 5.00% 0 0.00 % NA
11-50 621 71.34% 184 21.37% 82 13.20% £15
51-200 750 56.40% 151 20.27% 65 8.67% £23
201-500 471 49.47% 63 16.24% 27 5.73% £35
501-1000 222 54.50% 38 16.45% 11 4.95% £40
1001-5000 282 47.52% 40 16.67% 18 6.38 % £31
5001-10,000 102 46.08% 11 12.94% 4 3.92% £51
10,001+ 116 45.69% 20 24.39% 7 6.03% £33