Cross campaign stats | SoPro - Social Prospecting

Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

To improve our campaigns, we report performance on a segmented basis, in comparison with our cross-campaign averages. This approach helps us pinpoint the right areas to tweak for maximum impact each week. Segments are outlined in the tables below, and include performance by message stage, company size, industry and job title, and a host of chronological categories such as daily, monthly and yearly stats. The result is an extraordinarily unique insight into prospecting response rates by market segment.

If you can make use of our data, please do, we just ask for a back-linked citation where published.

Stats updated daily.

Global Summary - SoPro Cross Campaign Stats

				Email Activity				Responses				Headline Rates
	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Total	1411319	4702003	3.33	1420756	30.22%	153343	10.79%	148223	20098	14173	16752	12.94%	50.82%	51023	3.62%	£60.01

Summary by Message Stage

				Email Activity				Responses				Headline Rates
Message Stage	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Email 1	1411324	1411324	1.00	464322	32.90%	57053	12.29%	26296	4579	2739	5747	12.31%	32.80%	13065	0.93%	/
Email 2	1267022	1267022	1.00	391621	30.91%	39167	10.00%	50315	5413	3397	5166	12.66%	10.71%	13976	1.10%	/
Email 3	1090722	1090722	1.00	319476	29.29%	32908	10.30%	43855	5438	5474	3681	15.54%	7.09%	14593	1.34%	/
Email 4	929051	929051	1.00	244255	26.29%	24089	9.86%	27874	4716	2571	2251	15.30%	4.81%	9538	1.03%	/

Summary by Company Size

				Email Activity				Responses				Headline Rates
Company size	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
1-10 employees	89471	296529	3.31	139425	47.02%	9194	6.59%	11940	1868	284	2186	12.62%	69.14%	4338	4.85%	£45.63
11-50 employees	262863	873236	3.32	333300	38.17%	20148	6.05%	32214	4363	1879	4297	9.55%	60.85%	10539	4.01%	£55.48
51-200 employees	258646	856221	3.31	275278	32.15%	23086	8.39%	29784	3981	2610	3210	10.70%	55.01%	9801	3.79%	£58.16
201-500 employees	142203	457849	3.22	130660	28.54%	15501	11.86%	15152	2074	1601	1496	12.99%	49.04%	5171	3.64%	£60.67
501-1000 employees	115691	388877	3.36	102986	26.48%	12797	12.43%	11787	1607	1547	1115	13.44%	47.16%	4269	3.69%	£60.14
1001-5000 employees	245428	821558	3.35	210001	25.56%	32913	15.67%	24120	3212	3332	2269	15.71%	45.39%	8813	3.59%	£61.28
5001-10,000 employees	82556	279365	3.38	65877	23.58%	12981	19.70%	7081	1011	906	639	18.55%	42.20%	2556	3.10%	£71.41
10,001+ employees	209178	710387	3.40	156646	22.05%	26203	16.73%	15887	1979	2000	1539	16.81%	39.77%	5518	2.64%	£84.13

Summary by Industry

				Email Activity				Responses				Headline Rates
Industry	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Accounting	12140	39048	3.22	12058	30.88%	692	5.74%	1161	120	53	102	7.70%	51.75%	275	2.27%	£90.32
Airlines/Aviation	8833	30567	3.46	8995	29.43%	1070	11.90%	936	152	124	98	11.79%	51.95%	374	4.23%	£49.26
Alternative Dispute Resolution	53	182	3.43	61	33.52%	6	9.84%	5	1	2	0	16.00%	47.17%	3	5.66%	£36.97
Alternative Medicine	165	538	3.26	220	40.89%	5	2.27%	18	6	0	2	5.10%	59.39%	8	4.85%	£45.66
Animation	399	1304	3.27	583	44.71%	29	4.97%	48	4	1	5	9.81%	66.42%	10	2.51%	£81.41
Apparel & Fashion	22364	77025	3.44	24598	31.94%	1923	7.82%	1658	309	162	220	10.04%	52.04%	691	3.09%	£67.92
Architecture & Planning	11606	37501	3.23	12633	33.69%	857	6.78%	1756	182	142	196	7.95%	54.92%	520	4.48%	£45.52
Arts & Crafts	709	2307	3.25	968	41.96%	94	9.71%	99	14	3	11	15.00%	64.88%	28	3.95%	£51.37
Automotive	34021	115365	3.39	32300	28.00%	3494	10.82%	3496	534	439	453	13.69%	49.43%	1426	4.19%	£52.05
Aviation & Aerospace	4689	15203	3.24	3915	25.75%	859	21.94%	501	52	52	50	20.50%	46.41%	154	3.28%	£76.11
Banking	19066	64200	3.37	16397	25.54%	3078	18.77%	1502	183	121	130	17.85%	42.79%	434	2.28%	£91.71
Biotechnology	27114	88828	3.28	24713	27.82%	3150	12.75%	2670	389	246	355	14.22%	47.50%	990	3.65%	£57.70
Broadcast Media	4906	15141	3.09	5208	34.40%	554	10.64%	587	60	51	59	13.64%	54.97%	170	3.47%	£59.28
Building Materials	9298	30554	3.29	8781	28.74%	873	9.94%	1093	160	125	139	13.07%	50.03%	424	4.56%	£46.03
Business Supplies & Equipment	4501	15463	3.44	5053	32.68%	385	7.62%	479	86	51	60	10.06%	55.41%	197	4.38%	£47.45
Capital Markets	1042	3521	3.38	979	27.80%	49	5.01%	106	13	5	7	8.32%	49.62%	25	2.40%	£85.21
Chemicals	11324	38309	3.38	10569	27.59%	1247	11.80%	1348	188	153	120	13.72%	48.15%	461	4.07%	£51.79
Civic & Social Organization	2207	6908	3.13	1800	26.06%	162	9.00%	336	30	39	24	12.17%	45.04%	93	4.21%	£48.50
Civil Engineering	7509	24328	3.24	6927	28.47%	582	8.40%	937	97	150	81	11.06%	50.95%	328	4.37%	£47.25
Commercial Real Estate	2413	7859	3.26	2524	32.12%	245	9.71%	396	41	38	42	11.97%	56.44%	121	5.01%	£41.22
Computer & Network Security	3986	13627	3.42	4238	31.10%	279	6.58%	293	66	10	40	9.57%	51.63%	116	2.91%	£70.64
Computer Games	5033	17131	3.40	6543	38.19%	418	6.39%	471	71	33	42	11.70%	57.42%	146	2.90%	£71.78
Computer Hardware	1779	6146	3.45	1892	30.78%	451	23.84%	132	25	14	13	24.33%	50.14%	52	2.92%	£70.95
Computer Networking	1708	5640	3.30	1359	24.10%	76	5.59%	97	7	5	8	7.48%	40.69%	20	1.17%	£178.33
Computer Software	44897	152830	3.40	49157	32.16%	2505	5.10%	3464	457	179	377	7.21%	52.64%	1013	2.26%	£91.78
Construction	41971	135019	3.22	41462	30.71%	4406	10.63%	5009	585	604	525	11.86%	53.46%	1714	4.08%	£50.84
Consumer Electronics	9840	33450	3.40	11918	35.63%	2071	17.38%	691	131	67	88	20.45%	54.61%	286	2.91%	£72.75
Consumer Goods	34783	117637	3.38	30355	25.80%	3241	10.68%	3116	554	347	402	12.60%	45.80%	1303	3.75%	£56.73
Consumer Services	2227	7525	3.38	2655	35.28%	202	7.61%	192	26	16	28	10.44%	56.35%	70	3.14%	£66.88
Cosmetics	7918	27219	3.44	9311	34.21%	630	6.77%	726	125	65	115	10.50%	54.37%	305	3.85%	£54.80
Dairy	1475	4854	3.29	1240	25.55%	198	15.97%	160	26	31	17	16.76%	47.32%	74	5.02%	£40.94
Defense & Space	5497	18534	3.37	3535	19.07%	1022	28.91%	490	61	46	48	25.04%	35.02%	155	2.82%	£85.96
Design	11424	38519	3.37	16353	42.45%	1291	7.89%	1420	184	74	208	14.45%	63.92%	466	4.08%	£50.17
E-Learning	3630	12227	3.37	4308	35.23%	241	5.59%	244	46	12	53	8.39%	55.18%	111	3.06%	£67.42
Education Management	14121	45696	3.24	15380	33.66%	1412	9.18%	1814	220	185	205	11.37%	55.60%	610	4.32%	£48.08
Electrical/Electronic Manufacturing	20455	69096	3.38	17258	24.98%	2893	16.76%	2167	253	216	187	16.11%	45.11%	656	3.21%	£70.05
Entertainment	8314	27670	3.33	8990	32.49%	830	9.23%	789	147	52	98	13.07%	52.65%	297	3.57%	£58.40
Environmental Services	4577	15226	3.33	5289	34.74%	738	13.95%	639	92	50	69	15.93%	58.58%	211	4.61%	£44.86
Events Services	8070	26262	3.25	9566	36.43%	870	9.09%	940	190	66	120	14.60%	59.16%	376	4.66%	£43.58
Executive Office	350	1179	3.37	484	41.05%	21	4.34%	51	7	3	10	7.93%	64.86%	20	5.71%	£35.98
Facilities Services	9536	32437	3.40	11316	34.89%	2597	22.95%	1181	161	154	139	20.67%	59.22%	454	4.76%	£43.56
Farming	1378	4579	3.32	1555	33.96%	228	14.66%	188	26	25	25	16.45%	56.46%	76	5.52%	£37.72
Financial Services	80898	273108	3.38	74251	27.19%	8581	11.56%	7515	808	504	714	12.58%	47.68%	2026	2.50%	£82.49
Fine Art	272	904	3.32	279	30.86%	30	10.75%	34	10	5	9	17.61%	52.21%	24	8.82%	£22.74
Fishery	70	244	3.49	73	29.92%	3	4.11%	8	0	1	1	7.50%	57.14%	2	2.86%	£72.54
Food & Beverages	40102	134948	3.37	44253	32.79%	5154	11.65%	4480	719	465	551	13.72%	54.03%	1735	4.33%	£48.26
Food Production	27683	91958	3.32	23930	26.02%	3534	14.77%	2943	386	426	289	15.57%	45.21%	1101	3.98%	£55.80
Fund-Raising	539	1701	3.16	632	37.15%	54	8.54%	89	12	7	25	12.85%	59.18%	44	8.16%	£24.38
Furniture	6232	20299	3.26	6990	34.44%	741	10.60%	697	125	73	85	14.17%	57.06%	283	4.54%	£45.51
Gambling & Casinos	1954	6499	3.33	1979	30.45%	338	17.08%	211	25	16	22	18.09%	49.80%	63	3.22%	£65.07
Glass, Ceramics & Concrete	474	1639	3.46	457	27.88%	44	9.63%	54	6	4	8	14.11%	52.32%	18	3.80%	£62.04
Government Administration	11013	35146	3.19	7464	21.24%	1228	16.45%	1679	161	322	110	18.10%	39.47%	593	5.38%	£39.17
Government Relations	379	1141	3.01	245	21.47%	45	18.37%	61	5	8	4	15.86%	38.26%	17	4.49%	£46.36
Graphic Design	390	1454	3.73	711	48.90%	63	8.86%	55	4	2	8	17.84%	68.97%	14	3.59%	£55.52
Health, Wellness & Fitness	13703	45694	3.33	15823	34.63%	1119	7.07%	1449	280	132	215	10.12%	55.97%	627	4.58%	£46.10
Higher Education	16220	50946	3.14	15385	30.20%	2229	14.49%	1680	293	284	184	15.00%	49.76%	761	4.69%	£45.72
Hospital & Health Care	31994	105370	3.29	27396	26.00%	8197	29.92%	2803	570	403	354	29.00%	44.46%	1327	4.15%	£51.38
Hospitality	16117	52543	3.26	18420	35.06%	1675	9.09%	2414	360	233	270	11.97%	58.31%	863	5.35%	£38.52
Human Resources	3514	11551	3.29	4150	35.93%	341	8.22%	521	57	17	58	9.74%	59.31%	132	3.76%	£54.66
Import & Export	767	2479	3.23	896	36.14%	68	7.59%	101	12	8	12	11.16%	60.76%	32	4.17%	£48.86
Individual & Family Services	827	2707	3.27	835	30.85%	110	13.17%	125	12	5	13	12.38%	49.82%	30	3.63%	£57.95
Industrial Automation	3466	10690	3.08	2948	27.58%	362	12.28%	373	24	35	37	13.87%	47.84%	96	2.77%	£90.50
Information Services	4591	15839	3.45	3422	21.60%	208	6.08%	365	40	27	46	8.24%	39.64%	113	2.46%	£84.04
Information Technology & Services	80884	276679	3.42	81709	29.53%	7079	8.66%	6748	872	407	833	10.70%	50.07%	2112	2.61%	£79.60
Insurance	28439	93217	3.28	24514	26.30%	2775	11.32%	2717	259	255	251	11.11%	46.48%	765	2.69%	£77.36
International Affairs	521	1543	2.96	530	34.35%	55	10.38%	66	10	22	35	15.59%	56.62%	67	12.86%	£15.86
International Trade & Development	1499	4923	3.28	1716	34.86%	210	12.24%	195	30	20	25	16.23%	56.30%	75	5.00%	£41.38
Internet	22236	76229	3.43	28757	37.72%	1439	5.00%	1558	211	102	180	7.17%	56.63%	493	2.22%	£93.90
Investment Banking	1394	4693	3.37	1683	35.86%	235	13.96%	164	10	9	11	15.56%	58.54%	30	2.15%	£94.41
Investment Management	11397	36796	3.23	10798	29.35%	853	7.90%	1403	128	85	120	8.97%	51.85%	333	2.92%	£70.01
Judiciary	25	80	3.20	22	27.50%	1	4.55%	4	1	0	1	9.09%	44.00%	2	8.00%	£26.54
Law Enforcement	492	1589	3.23	217	13.66%	12	5.53%	73	7	9	2	8.57%	28.46%	18	3.66%	£57.85
Law Practice	14733	47340	3.21	15903	33.59%	1576	9.91%	1730	204	140	176	10.23%	56.18%	520	3.53%	£58.02
Legal Services	10161	32787	3.23	10817	32.99%	763	7.05%	1349	150	94	131	8.97%	55.41%	375	3.69%	£55.12
Leisure, Travel & Tourism	13260	44584	3.36	14689	32.95%	1360	9.26%	1699	256	134	241	12.74%	55.78%	631	4.76%	£43.19
Libraries	80	269	3.36	32	11.90%	3	9.38%	7	1	2	1	12.50%	30.00%	4	5.00%	£41.00
Logistics & Supply Chain	19212	64171	3.34	16366	25.50%	1722	10.52%	2197	241	248	198	11.67%	45.24%	687	3.58%	£58.44
Luxury Goods & Jewelry	6917	23339	3.37	7138	30.58%	533	7.47%	582	117	42	87	9.95%	52.02%	246	3.56%	£58.71
Machinery	7004	23748	3.39	7548	31.78%	912	12.08%	906	122	97	75	14.43%	54.61%	294	4.20%	£63.10
Management Consulting	21387	67710	3.17	24892	36.76%	2079	8.35%	2744	293	109	448	12.99%	59.79%	850	3.97%	£52.14
Maritime	2372	7704	3.25	2229	28.93%	294	13.19%	375	46	41	31	14.98%	53.75%	118	4.97%	£41.43
Market Research	3550	11894	3.35	3348	28.15%	171	5.11%	421	48	29	40	8.02%	50.56%	117	3.30%	£61.64
Marketing & Advertising	52813	180953	3.43	70231	38.81%	4984	7.10%	5082	764	332	869	12.03%	60.11%	1965	3.72%	£54.91
Mechanical or Industrial Engineering	21631	72001	3.33	20355	28.27%	3099	15.22%	2963	398	397	249	17.76%	51.25%	1044	4.83%	£48.98
Media Production	5303	17697	3.34	7849	44.35%	820	10.45%	642	77	38	109	16.56%	65.59%	224	4.22%	£48.12
Medical Devices	24861	82078	3.30	22276	27.14%	3725	16.72%	2256	255	195	216	17.93%	46.81%	666	2.68%	£85.31
Medical Practice	1538	5065	3.29	1527	30.15%	218	14.28%	138	52	19	20	14.62%	50.72%	91	5.92%	£36.46
Mental Health Care	1122	3748	3.34	1265	33.75%	277	21.90%	168	23	13	15	20.93%	55.79%	51	4.55%	£46.14
Military	412	1532	3.72	267	17.43%	57	21.35%	8	2	0	3	15.70%	29.37%	5	1.21%	£180.11
Mining & Metals	6052	20782	3.43	5918	28.48%	1106	18.69%	787	125	115	84	18.88%	51.72%	324	5.35%	£44.15
Motion Pictures & Film	973	3448	3.54	1425	41.33%	91	6.39%	134	18	8	19	12.88%	60.64%	45	4.62%	£44.14
Museums & Institutions	1033	3263	3.16	888	27.21%	130	14.64%	177	19	34	25	16.86%	49.37%	78	7.55%	£27.37
Music	2455	8229	3.35	3224	39.18%	227	7.04%	310	52	21	39	12.09%	62.32%	112	4.56%	£44.96
Nanotechnology	207	715	3.45	240	33.57%	12	5.00%	29	9	2	5	9.52%	60.87%	16	7.73%	£26.34
Newspapers	473	1577	3.33	892	56.56%	40	4.48%	49	4	10	4	7.24%	78.86%	18	3.81%	£54.10
Nonprofit Organization Management	9798	29734	3.03	9160	30.81%	1228	13.41%	1591	226	146	183	15.73%	51.63%	555	5.66%	£36.61
Oil & Energy	32179	108845	3.38	27750	25.49%	4490	16.18%	3651	664	639	415	18.68%	47.77%	1718	5.34%	£38.93
Online Media	2733	9403	3.44	4005	42.59%	164	4.09%	238	29	12	23	8.02%	63.45%	64	2.34%	£87.54
Outsourcing/Offshoring	2011	6910	3.44	1775	25.69%	131	7.38%	214	30	17	37	8.38%	47.49%	84	4.18%	£49.61
Package/Freight Delivery	823	2624	3.19	596	22.71%	56	9.40%	79	17	17	6	9.25%	40.70%	40	4.86%	£42.58
Packaging & Containers	4952	16315	3.29	4253	26.07%	644	15.14%	641	118	82	84	17.36%	46.77%	284	5.74%	£40.27
Paper & Forest Products	1317	4233	3.21	1183	27.95%	182	15.38%	236	25	36	25	13.96%	50.57%	86	6.53%	£34.79
Performing Arts	717	2352	3.28	872	37.07%	91	10.44%	117	13	11	9	13.97%	63.88%	33	4.60%	£44.30
Pharmaceuticals	44360	146544	3.30	28465	19.42%	4195	14.74%	3941	480	372	402	14.50%	37.47%	1254	2.83%	£74.28
Philanthropy	546	1725	3.16	682	39.54%	38	5.57%	84	10	8	7	9.65%	62.64%	25	4.58%	£44.08
Photography	673	2346	3.49	1007	42.92%	63	6.26%	84	6	2	12	11.63%	63.89%	20	2.97%	£67.84
Plastics	2789	9459	3.39	2691	28.45%	375	13.94%	346	54	37	31	16.57%	50.63%	122	4.37%	£58.06
Political Organization	207	619	2.99	162	26.17%	27	16.67%	39	7	4	3	22.68%	46.86%	14	6.76%	£29.67
Primary/Secondary Education	2408	7481	3.11	3062	40.93%	302	9.86%	364	39	44	26	12.01%	61.21%	109	4.53%	£46.48
Printing	3584	11950	3.33	4032	33.74%	196	4.86%	347	43	33	29	7.42%	53.74%	105	2.93%	£70.55
Professional Training & Coaching	5907	18300	3.10	7234	39.53%	569	7.87%	866	101	33	97	11.79%	61.74%	231	3.91%	£51.56
Program Development	163	579	3.55	187	32.30%	12	6.42%	19	3	1	1	9.38%	58.90%	5	3.07%	£66.59
Public Policy	379	1201	3.17	320	26.64%	19	5.94%	65	5	5	5	9.68%	49.08%	15	3.96%	£51.42
Public Relations & Communications	9074	28435	3.13	10479	36.85%	665	6.35%	1494	148	54	156	10.34%	60.65%	358	3.95%	£51.29
Public Safety	1056	3588	3.40	863	24.05%	82	9.50%	160	8	25	9	13.87%	45.08%	42	3.98%	£52.46
Publishing	6921	22447	3.24	7876	35.09%	437	5.55%	686	102	66	77	8.65%	54.10%	245	3.54%	£57.79
Railroad Manufacture	564	1955	3.47	466	23.84%	35	7.51%	74	9	10	7	10.00%	49.65%	26	4.61%	£43.97
Real Estate	21004	67043	3.19	24710	36.86%	1666	6.74%	2832	433	247	362	10.26%	59.16%	1042	4.96%	£41.61
Recreational Facilities & Services	313	1058	3.38	383	36.20%	21	5.48%	47	4	3	5	9.57%	60.06%	12	3.83%	£53.10
Religious Institutions	167	537	3.22	198	36.87%	15	7.58%	34	2	1	3	10.78%	61.08%	6	3.59%	£60.17
Renewables & Environment	7844	25194	3.21	7960	31.59%	672	8.44%	1035	167	116	151	11.62%	54.77%	434	5.53%	£40.27
Research	7382	23922	3.24	6517	27.24%	821	12.60%	928	96	95	89	16.15%	48.06%	280	3.79%	£54.40
Restaurants	5293	17987	3.40	6611	36.75%	597	9.03%	539	93	48	87	11.46%	59.51%	228	4.31%	£48.75
Retail	47698	164963	3.46	45070	27.32%	4076	9.04%	3767	509	381	413	10.76%	46.82%	1303	2.73%	£76.84
Security & Investigations	4017	13680	3.41	5159	37.71%	258	5.00%	450	57	49	60	7.67%	61.34%	166	4.13%	£50.21
Semiconductors	2625	8644	3.29	2006	23.21%	198	9.87%	265	25	29	25	12.37%	44.04%	79	3.01%	£69.22
Shipbuilding	394	1293	3.28	469	36.27%	86	18.34%	66	17	6	6	25.74%	60.15%	29	7.36%	£27.84
Sporting Goods	5075	17408	3.43	5586	32.09%	457	8.18%	524	78	54	69	11.99%	54.23%	201	3.96%	£53.88
Sports	7179	23139	3.22	9055	39.13%	791	8.74%	1043	184	95	171	12.00%	64.54%	450	6.27%	£32.74
Staffing & Recruiting	21684	71949	3.32	25086	34.87%	1722	6.86%	3341	338	159	224	8.17%	59.91%	721	3.33%	£61.52
Supermarkets	1418	4907	3.46	1086	22.13%	184	16.94%	89	17	20	9	17.43%	40.06%	46	3.24%	£66.88
Telecommunications	29562	99437	3.36	25943	26.09%	3489	13.45%	2286	297	197	245	13.80%	45.72%	739	2.50%	£83.55
Textiles	2977	9819	3.30	2973	30.28%	333	11.20%	339	61	31	27	13.55%	52.30%	119	4.00%	£56.39
Think Tanks	300	937	3.12	359	38.31%	35	9.75%	42	6	3	6	11.58%	63.33%	15	5.00%	£40.82
Tobacco	1250	4231	3.38	1283	30.32%	154	12.00%	89	14	19	14	14.42%	51.60%	47	3.76%	£55.67
Translation & Localization	606	2035	3.36	587	28.85%	60	10.22%	55	11	4	5	13.09%	49.17%	20	3.30%	£62.02
Transportation/Trucking/Railroad	11425	37311	3.27	10009	26.83%	667	6.66%	1347	148	183	115	8.29%	47.33%	446	3.90%	£53.50
Utilities	19171	61934	3.23	16866	27.23%	2480	14.70%	2047	239	299	229	14.93%	45.84%	767	4.00%	£52.21
Venture Capital & Private Equity	5226	15133	2.90	6337	41.88%	447	7.05%	733	93	36	87	10.95%	64.33%	216	4.13%	£49.18
Veterinary	661	2188	3.31	633	28.93%	40	6.32%	97	12	6	10	7.74%	52.80%	28	4.24%	£49.30
Warehousing	704	2426	3.45	746	30.75%	54	7.24%	72	9	5	9	11.20%	53.27%	23	3.27%	£64.46
Wholesale	7384	24525	3.32	7301	29.77%	679	9.30%	897	116	97	75	11.01%	50.45%	288	3.90%	£54.05
Wine & Spirits	7667	25622	3.34	9956	38.86%	1637	16.44%	831	131	77	82	16.59%	59.50%	290	3.78%	£55.01
Wireless	639	2164	3.39	564	26.06%	46	8.16%	48	7	1	9	9.51%	44.44%	17	2.66%	£79.38
Writing & Editing	155	508	3.28	211	41.54%	19	9.00%	31	2	1	2	16.49%	62.58%	5	3.23%	£62.84

Summary by Month and Year

					Email Activity				Responses				Headline Rates
Year	Month	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
2019	Sep	97673	330690	3.39	101522	30.70%	10047	9.90%	12072	1380	1220	1424	11.91%	52.48%	4024	4.12%	£54.71
2019	Oct	108272	372303	3.44	110228	29.61%	12042	10.92%	12405	1671	1423	1478	13.01%	52.24%	4572	4.22%	£53.64
2019	Nov	109717	362110	3.30	105914	29.25%	12759	12.05%	12058	1611	1374	1546	14.61%	50.60%	4531	4.13%	£52.22
2019	Dec	93368	296120	3.17	83006	28.03%	9497	11.44%	8979	1333	943	1063	13.29%	47.60%	3339	3.58%	£58.78
2020	Jan	119458	396571	3.32	117321	29.58%	14631	12.47%	14328	1790	1477	1717	15.04%	51.50%	4984	4.17%	£49.74
2020	Feb	124115	410430	3.31	120181	29.28%	13539	11.27%	14509	1828	1437	1664	13.20%	51.66%	4929	3.97%	£51.96
2020	Mar	123654	403264	3.26	116262	28.83%	11627	10.00%	13437	1932	1184	1272	11.43%	48.67%	4388	3.55%	£58.40
2020	Apr	104682	342361	3.27	103236	30.15%	9665	9.36%	8797	1300	581	946	11.72%	50.07%	2827	2.70%	£77.96
2020	May	107061	369148	3.45	115061	31.17%	11446	9.95%	10390	1362	793	1010	12.16%	51.27%	3165	2.96%	£76.30
2020	Jun	125352	433436	3.46	136562	31.51%	15545	11.38%	12725	1814	1128	1297	14.21%	51.53%	4239	3.38%	£66.28
2020	Jul	146389	502700	3.43	158647	31.56%	16358	10.31%	14688	2087	1265	1614	12.40%	51.81%	4966	3.39%	£65.53
2020	Aug	151578	482870	3.19	152816	31.65%	16187	10.59%	13835	1990	1348	1721	12.29%	50.06%	5059	3.34%	£65.76

Total Transparency -
Here's Our Data

A Treasure Trove of Fantastically
Insightful Data at Your Fingertips

Our Data is Updated Daily

Looking to Boost Sales this Year?
Book a Demo Today

Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

Global Summary - SoPro Cross Campaign Stats

Summary by Message Stage

Summary by Company Size

Summary by Industry

Summary by Month and Year

A Treasure Trove of Fantastically Insightful Data at Your Fingertips

Our Data is Updated Daily

Looking to Boost Sales this Year?Book a Demo Today

Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

Global Summary - SoPro Cross Campaign Stats

Summary by Message Stage

Summary by Company Size

Summary by Industry

Summary by Month and Year

A Treasure Trove of Fantastically
Insightful Data at Your Fingertips

Looking to Boost Sales this Year?
Book a Demo Today