Cross campaign stats | SoPro - Social Prospecting

Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

To improve our campaigns, we report performance on a segmented basis, in comparison with our cross-campaign averages. This approach helps us pinpoint the right areas to tweak for maximum impact each week. Segments are outlined in the tables below, and include performance by message stage, company size, industry and job title, and a host of chronological categories such as daily, monthly and yearly stats. The result is an extraordinarily unique insight into prospecting response rates by market segment.

If you can make use of our data, please do, we just ask for a back-linked citation where published.

Stats updated daily.

Global Summary - SoPro Cross Campaign Stats

				Email Activity				Responses				Headline Rates
	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Total	1821687	6050567	3.32	1856317	30.68 %	201657	10.86 %	189014	25634	17533	21677	12.96 %	50.62 %	64844	3.56 %	£59.93

Summary by Message Stage

				Email Activity				Responses				Headline Rates
Message Stage	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Email 1	1821742	1821742	1.00	611689	33.58 %	75328	12.31 %	33221	5440	3263	7356	12.34 %	33.47 %	16059	0.88 %	/
Email 2	1620715	1620715	1.00	508882	31.40 %	50923	10.01 %	63753	6763	4150	6843	12.53 %	10.34 %	17756	1.10 %	/
Email 3	1398659	1398659	1.00	413396	29.56 %	43252	10.46 %	55531	6762	6952	4696	15.71 %	6.86 %	18410	1.32 %	/
Email 4	1201754	1201754	1.00	320473	26.67 %	31977	9.98 %	36561	6699	3178	2879	15.28 %	4.76 %	12756	1.06 %	/

Summary by Company Size

				Email Activity				Responses				Headline Rates
Company size	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
1-10 employees	127401	410224	3.22	204887	49.95 %	13282	6.48 %	17274	2769	424	3427	12.37 %	72.23 %	6620	5.20 %	£40.58
11-50 employees	328377	1080423	3.29	432801	40.06 %	25192	5.82 %	39769	5253	2178	4984	9.30 %	62.52 %	12415	3.78 %	£56.83
51-200 employees	324075	1067481	3.29	354343	33.19 %	29516	8.33 %	36763	4879	3104	3810	10.69 %	55.76 %	11793	3.64 %	£59.15
201-500 employees	187151	601713	3.22	172681	28.70 %	19926	11.54 %	19422	2643	1967	1974	12.74 %	48.63 %	6584	3.52 %	£61.10
501-1000 employees	145565	487148	3.35	128997	26.48 %	16494	12.79 %	14705	2134	1908	1387	13.67 %	46.52 %	5429	3.73 %	£57.75
1001-5000 employees	319637	1080615	3.38	272334	25.20 %	45077	16.55 %	31005	4076	4252	3068	16.16 %	44.42 %	11396	3.57 %	£60.60
5001-10,000 employees	109540	375215	3.43	86623	23.09 %	18113	20.91 %	9295	1296	1176	878	18.99 %	41.14 %	3350	3.06 %	£71.05
10,001+ employees	273170	930548	3.41	195307	20.99 %	33054	16.92 %	20363	2547	2514	2008	16.63 %	37.65 %	7069	2.59 %	£84.00

Summary by Industry

				Email Activity				Responses				Headline Rates
Industry	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Accounting	15422	48299	3.13	14835	30.71 %	809	5.45 %	1437	148	79	138	7.43 %	50.18 %	365	2.37 %	£86.58
Airlines/Aviation	10228	31323	3.06	9141	29.18 %	1128	12.34 %	897	132	107	266	14.12 %	48.48 %	505	4.94 %	£42.39
Alternative Dispute Resolution	68	231	3.40	62	26.84 %	7	11.29 %	8	1	0	2	16.67 %	44.12 %	3	4.41 %	£46.10
Alternative Medicine	436	1382	3.17	553	40.01 %	11	1.99 %	45	13	0	7	2.76 %	58.26 %	20	4.59 %	£47.81
Animation	508	1672	3.29	848	50.72 %	26	3.07 %	71	9	1	8	7.12 %	71.85 %	18	3.54 %	£57.52
Apparel & Fashion	24546	83663	3.41	28586	34.17 %	2009	7.03 %	1760	339	146	237	9.37 %	54.32 %	722	2.94 %	£71.21
Architecture & Planning	10565	33769	3.20	12224	36.20 %	812	6.64 %	1572	175	127	180	8.74 %	57.82 %	482	4.56 %	£44.69
Arts & Crafts	749	2401	3.21	1022	42.57 %	117	11.45 %	102	14	2	12	16.10 %	66.36 %	28	3.74 %	£54.44
Automotive	40102	136793	3.41	36573	26.74 %	3681	10.06 %	4162	620	427	502	12.50 %	47.34 %	1549	3.86 %	£55.77
Aviation & Aerospace	7442	24793	3.33	6328	25.52 %	1174	18.55 %	849	103	77	87	18.98 %	46.02 %	267	3.59 %	£68.20
Banking	27892	93058	3.34	23509	25.26 %	5278	22.45 %	1961	245	152	191	20.43 %	41.11 %	588	2.11 %	£99.20
Biotechnology	28774	92925	3.23	26950	29.00 %	3117	11.57 %	2769	382	202	286	13.07 %	47.53 %	870	3.02 %	£69.53
Broadcast Media	7483	24789	3.31	8617	34.76 %	1207	14.01 %	869	88	85	83	15.89 %	55.51 %	256	3.42 %	£60.24
Building Materials	11816	39509	3.34	10985	27.80 %	1169	10.64 %	1415	222	166	161	13.37 %	49.30 %	549	4.65 %	£44.92
Business Supplies & Equipment	5631	19433	3.45	6404	32.95 %	493	7.70 %	580	97	49	79	10.16 %	54.91 %	225	4.00 %	£51.91
Capital Markets	1435	4947	3.45	1258	25.43 %	68	5.41 %	135	14	7	10	8.72 %	46.34 %	31	2.16 %	£94.67
Chemicals	17282	59163	3.42	15350	25.95 %	1929	12.57 %	2005	274	238	184	14.79 %	45.42 %	696	4.03 %	£52.09
Civic & Social Organization	3007	9503	3.16	2620	27.57 %	228	8.70 %	499	59	57	37	11.47 %	49.29 %	153	5.09 %	£40.18
Civil Engineering	10369	34249	3.30	9814	28.65 %	708	7.21 %	1344	142	176	119	9.43 %	51.01 %	437	4.21 %	£49.25
Commercial Real Estate	3006	9954	3.31	3005	30.19 %	264	8.79 %	456	59	36	38	11.04 %	53.63 %	133	4.42 %	£46.41
Computer & Network Security	4540	15560	3.43	5074	32.61 %	331	6.52 %	331	70	13	50	9.28 %	53.66 %	133	2.93 %	£70.39
Computer Games	6774	23284	3.44	10024	43.05 %	653	6.51 %	626	103	37	61	11.90 %	62.16 %	201	2.97 %	£70.22
Computer Hardware	2118	7343	3.47	2264	30.83 %	497	21.95 %	186	27	12	15	22.13 %	51.84 %	54	2.55 %	£81.99
Computer Networking	1965	6609	3.36	1778	26.90 %	125	7.03 %	114	8	5	15	9.20 %	44.27 %	28	1.42 %	£146.79
Computer Software	57277	194446	3.39	66802	34.36 %	3151	4.72 %	4347	550	209	500	6.80 %	54.85 %	1259	2.20 %	£94.10
Construction	67487	216530	3.21	69750	32.21 %	7575	10.86 %	8578	1004	1055	906	11.68 %	54.94 %	2965	4.39 %	£47.20
Consumer Electronics	11126	38122	3.43	14455	37.92 %	2536	17.54 %	841	156	62	104	20.12 %	57.22 %	322	2.89 %	£73.16
Consumer Goods	40961	142161	3.47	37432	26.33 %	3979	10.63 %	3575	650	373	403	12.42 %	46.32 %	1426	3.48 %	£60.93
Consumer Services	3303	11191	3.39	4289	38.33 %	239	5.57 %	319	53	18	42	8.36 %	60.46 %	113	3.42 %	£61.62
Cosmetics	8866	30720	3.46	10018	32.61 %	701	7.00 %	800	148	64	89	9.60 %	52.29 %	301	3.39 %	£62.26
Dairy	1998	6672	3.34	1585	23.76 %	254	16.03 %	206	33	37	25	16.23 %	45.35 %	95	4.75 %	£43.28
Defense & Space	7296	24994	3.43	4472	17.89 %	1233	27.57 %	695	76	58	56	23.51 %	33.11 %	190	2.60 %	£90.60
Design	13567	45721	3.37	21895	47.89 %	1775	8.11 %	1857	272	95	292	15.74 %	69.00 %	659	4.86 %	£42.24
E-Learning	4435	15174	3.42	6456	42.55 %	327	5.07 %	377	54	17	66	8.41 %	64.08 %	137	3.09 %	£67.09
Education Management	18178	58785	3.23	20225	34.41 %	2272	11.23 %	2377	296	231	294	13.25 %	55.73 %	821	4.52 %	£46.00
Electrical/Electronic Manufacturing	30981	102838	3.32	25541	24.84 %	4135	16.19 %	3114	420	312	290	16.42 %	44.30 %	1022	3.30 %	£66.40
Entertainment	11077	37489	3.38	11784	31.43 %	919	7.80 %	1034	151	63	129	11.50 %	50.95 %	343	3.10 %	£67.67
Environmental Services	6254	20834	3.33	7276	34.92 %	1060	14.57 %	794	122	68	95	15.65 %	58.95 %	285	4.56 %	£45.86
Events Services	7776	25179	3.24	9997	39.70 %	822	8.22 %	958	201	61	128	13.86 %	62.71 %	390	5.02 %	£40.67
Executive Office	428	1359	3.18	548	40.32 %	29	5.29 %	71	10	4	10	9.12 %	66.59 %	24	5.61 %	£37.00
Facilities Services	12299	40666	3.31	14350	35.29 %	3484	24.28 %	1431	213	164	186	21.37 %	58.57 %	563	4.58 %	£45.31
Farming	2307	7422	3.22	2565	34.56 %	295	11.50 %	324	48	47	49	12.78 %	55.61 %	144	6.24 %	£33.46
Financial Services	103868	348899	3.36	93913	26.92 %	9437	10.05 %	9196	1032	617	898	11.57 %	46.38 %	2547	2.45 %	£84.40
Fine Art	297	960	3.23	376	39.17 %	43	11.44 %	39	7	5	12	17.13 %	60.94 %	24	8.08 %	£25.03
Fishery	145	439	3.03	142	32.35 %	9	6.34 %	20	5	3	2	10.84 %	57.24 %	10	6.90 %	£30.70
Food & Beverages	50591	171894	3.40	56136	32.66 %	5798	10.33 %	5223	875	546	687	12.40 %	53.43 %	2108	4.17 %	£49.93
Food Production	37173	126115	3.39	32037	25.40 %	5223	16.30 %	3725	520	547	355	15.73 %	43.92 %	1422	3.83 %	£56.81
Fund-Raising	965	2914	3.02	1181	40.53 %	122	10.33 %	157	16	16	29	14.31 %	62.28 %	61	6.32 %	£31.67
Furniture	7700	25257	3.28	8525	33.75 %	855	10.03 %	833	151	86	101	13.56 %	55.64 %	338	4.39 %	£47.25
Gambling & Casinos	2535	8689	3.43	2706	31.14 %	354	13.08 %	269	32	24	32	16.31 %	51.05 %	88	3.47 %	£60.25
Glass, Ceramics & Concrete	802	2780	3.47	700	25.18 %	97	13.86 %	93	17	8	8	15.41 %	46.13 %	33	4.11 %	£55.92
Government Administration	13983	44885	3.21	9234	20.57 %	1528	16.55 %	2056	221	402	178	17.33 %	39.17 %	801	5.73 %	£36.68
Government Relations	466	1424	3.06	316	22.19 %	60	18.99 %	73	7	11	6	18.32 %	40.99 %	24	5.15 %	£40.25
Graphic Design	235	896	3.81	462	51.56 %	45	9.74 %	32	4	0	6	21.88 %	68.09 %	10	4.26 %	£46.74
Health, Wellness & Fitness	16392	54736	3.34	19945	36.44 %	1221	6.12 %	1769	324	133	218	9.39 %	58.94 %	675	4.12 %	£51.05
Higher Education	26723	86290	3.23	26417	30.61 %	4253	16.10 %	2850	377	473	242	16.08 %	49.96 %	1092	4.09 %	£52.00
Hospital & Health Care	48833	162317	3.32	40764	25.11 %	10766	26.41 %	4297	625	631	482	25.13 %	42.51 %	1738	3.56 %	£59.52
Hospitality	18845	60316	3.20	21548	35.73 %	1698	7.88 %	2730	397	233	292	11.15 %	57.16 %	922	4.89 %	£42.29
Human Resources	5430	15730	2.90	6002	38.16 %	529	8.81 %	727	86	30	85	10.95 %	58.71 %	201	3.70 %	£55.93
Import & Export	1071	3599	3.36	1344	37.34 %	98	7.29 %	139	16	15	25	10.67 %	63.03 %	56	5.23 %	£39.14
Individual & Family Services	1304	4195	3.22	1303	31.06 %	144	11.05 %	199	19	17	27	12.37 %	53.30 %	63	4.83 %	£42.85
Industrial Automation	6056	19615	3.24	5655	28.83 %	697	12.33 %	696	83	70	102	15.45 %	49.37 %	255	4.21 %	£56.22
Information Services	5182	17814	3.44	4425	24.84 %	293	6.62 %	425	49	24	49	8.70 %	44.38 %	122	2.35 %	£88.47
Information Technology & Services	108383	365655	3.37	113045	30.92 %	9150	8.09 %	9071	1197	535	1191	10.28 %	51.11 %	2923	2.70 %	£77.03
Insurance	38086	125935	3.31	32506	25.81 %	4074	12.53 %	3318	360	280	357	12.57 %	45.41 %	997	2.62 %	£79.81
International Affairs	624	1881	3.01	636	33.81 %	59	9.28 %	80	10	25	39	14.29 %	56.09 %	74	11.86 %	£17.48
International Trade & Development	1882	6192	3.29	2137	34.51 %	315	14.74 %	224	31	25	34	18.25 %	54.73 %	90	4.78 %	£43.70
Internet	29697	99221	3.34	43965	44.31 %	1992	4.53 %	2078	270	121	226	6.61 %	64.73 %	617	2.08 %	£99.88
Investment Banking	1098	3597	3.28	1163	32.33 %	141	12.12 %	113	11	4	10	12.69 %	53.83 %	25	2.28 %	£89.32
Investment Management	15176	49119	3.24	13569	27.62 %	1297	9.56 %	1670	146	95	127	9.87 %	48.52 %	368	2.42 %	£84.67
Law Enforcement	549	1740	3.17	244	14.02 %	18	7.38 %	87	5	11	5	10.00 %	29.14 %	21	3.83 %	£55.77
Law Practice	19389	62613	3.23	21827	34.86 %	2352	10.78 %	2376	267	223	245	11.41 %	57.27 %	735	3.79 %	£54.06
Legal Services	14139	42942	3.04	14388	33.51 %	970	6.74 %	1762	194	117	173	8.84 %	54.55 %	484	3.42 %	£59.63
Leisure, Travel & Tourism	12279	40558	3.30	13565	33.45 %	1103	8.13 %	1531	240	101	172	11.99 %	56.04 %	513	4.18 %	£49.01
Libraries	120	405	3.38	66	16.30 %	6	9.09 %	11	3	3	3	13.04 %	38.33 %	9	7.50 %	£27.66
Logistics & Supply Chain	27793	93180	3.35	23771	25.51 %	2955	12.43 %	3117	381	341	263	13.15 %	44.43 %	985	3.54 %	£58.83
Luxury Goods & Jewelry	8932	30075	3.37	9473	31.50 %	729	7.70 %	779	128	56	106	10.88 %	52.88 %	290	3.25 %	£63.97
Machinery	10954	36132	3.30	11380	31.50 %	1451	12.75 %	1415	193	157	134	14.85 %	53.23 %	484	4.42 %	£53.18
Management Consulting	31575	100408	3.18	42718	42.54 %	4159	9.74 %	4093	462	122	914	15.83 %	66.26 %	1498	4.74 %	£43.74
Maritime	3321	10769	3.24	3280	30.46 %	469	14.30 %	526	80	69	49	16.18 %	54.35 %	198	5.96 %	£34.53
Market Research	4173	13837	3.32	4070	29.41 %	198	4.86 %	478	52	35	47	7.71 %	51.93 %	134	3.21 %	£63.59
Marketing & Advertising	62640	212657	3.39	88618	41.67 %	5698	6.43 %	6327	952	371	1043	11.15 %	63.35 %	2366	3.78 %	£54.35
Mechanical or Industrial Engineering	33601	110254	3.28	30974	28.09 %	4969	16.04 %	4525	623	594	408	18.66 %	50.18 %	1625	4.84 %	£45.40
Media Production	6221	20353	3.27	9619	47.26 %	918	9.54 %	810	93	61	133	16.26 %	68.61 %	287	4.61 %	£44.52
Medical Devices	34314	116271	3.39	30444	26.18 %	5056	16.61 %	3349	390	289	285	17.64 %	45.89 %	964	2.81 %	£79.58
Medical Practice	2792	9049	3.24	3001	33.16 %	384	12.80 %	228	62	33	26	13.63 %	53.08 %	121	4.33 %	£49.47
Mental Health Care	1668	5176	3.10	1822	35.20 %	337	18.50 %	262	30	25	31	19.40 %	55.94 %	86	5.16 %	£40.44
Military	360	1324	3.68	264	19.94 %	64	24.24 %	12	2	0	3	18.49 %	33.06 %	5	1.39 %	£163.98
Mining & Metals	8213	28178	3.43	7556	26.82 %	1480	19.59 %	1020	169	160	122	17.91 %	49.21 %	451	5.49 %	£38.66
Motion Pictures & Film	1279	4276	3.34	2130	49.81 %	126	5.92 %	167	22	8	30	11.74 %	69.27 %	60	4.69 %	£43.93
Museums & Institutions	1344	4174	3.11	1087	26.04 %	191	17.57 %	227	26	34	26	20.09 %	47.77 %	86	6.40 %	£32.21
Music	2975	9950	3.34	4052	40.72 %	232	5.73 %	375	52	24	48	10.06 %	64.47 %	124	4.17 %	£49.63
Nanotechnology	264	878	3.33	290	33.03 %	12	4.14 %	41	9	3	7	7.84 %	57.95 %	19	7.20 %	£28.39
Newspapers	786	2683	3.41	1436	53.52 %	44	3.06 %	78	5	15	12	5.63 %	74.55 %	32	4.07 %	£51.25
Nonprofit Organization Management	17278	53142	3.08	16286	30.65 %	2247	13.80 %	2646	358	199	300	15.22 %	52.89 %	857	4.96 %	£41.49
Oil & Energy	44596	147312	3.30	35976	24.42 %	6940	19.29 %	4900	863	826	586	21.52 %	45.38 %	2275	5.10 %	£40.85
Online Media	3136	10965	3.50	5010	45.69 %	162	3.23 %	275	32	8	35	6.53 %	65.91 %	75	2.39 %	£86.42
Outsourcing/Offshoring	2782	9541	3.43	2285	23.95 %	205	8.97 %	284	50	23	46	9.58 %	43.89 %	119	4.28 %	£48.99
Package/Freight Delivery	1172	3871	3.30	874	22.58 %	65	7.44 %	133	23	20	11	8.65 %	42.41 %	54	4.61 %	£44.86
Packaging & Containers	8955	29668	3.31	7168	24.16 %	912	12.72 %	1040	148	148	95	13.81 %	44.22 %	391	4.37 %	£51.42
Paper & Forest Products	2151	6770	3.15	1871	27.64 %	307	16.41 %	355	51	63	31	15.85 %	48.40 %	145	6.74 %	£33.05
Performing Arts	1190	3744	3.15	1416	37.82 %	146	10.31 %	185	21	13	15	13.36 %	63.53 %	49	4.12 %	£50.01
Pharmaceuticals	54852	181165	3.30	35563	19.63 %	5369	15.10 %	4901	587	410	449	15.01 %	37.11 %	1446	2.64 %	£79.78
Philanthropy	903	2658	2.94	1044	39.28 %	55	5.27 %	133	16	11	13	8.41 %	61.90 %	40	4.43 %	£46.05
Photography	626	2078	3.32	917	44.13 %	45	4.91 %	75	6	3	7	9.38 %	64.70 %	16	2.56 %	£80.19
Plastics	3854	12691	3.29	3481	27.43 %	515	14.79 %	506	69	45	48	15.73 %	48.99 %	162	4.20 %	£58.64
Political Organization	231	725	3.14	202	27.86 %	32	15.84 %	41	8	4	4	20.00 %	47.62 %	16	6.93 %	£28.99
Primary/Secondary Education	2511	7734	3.08	3028	39.15 %	274	9.05 %	359	41	45	31	11.09 %	58.54 %	117	4.66 %	£44.77
Printing	4499	15325	3.41	5387	35.15 %	333	6.18 %	446	68	37	29	8.94 %	56.17 %	134	2.98 %	£69.75
Professional Training & Coaching	9148	28664	3.13	12520	43.68 %	976	7.80 %	1347	154	52	201	13.04 %	66.82 %	407	4.45 %	£45.47
Program Development	217	707	3.26	268	37.91 %	18	6.72 %	26	5	1	7	10.87 %	63.59 %	13	5.99 %	£34.62
Public Policy	436	1353	3.10	390	28.82 %	24	6.15 %	82	5	10	5	10.19 %	49.54 %	20	4.59 %	£45.32
Public Relations & Communications	10806	34338	3.18	12845	37.41 %	792	6.17 %	1802	177	67	165	9.62 %	60.24 %	409	3.78 %	£53.84
Public Safety	1024	3486	3.40	888	25.47 %	101	11.37 %	144	6	23	12	15.78 %	47.66 %	41	4.00 %	£52.03
Publishing	8793	29068	3.31	10507	36.15 %	540	5.14 %	925	128	100	96	8.28 %	56.01 %	324	3.68 %	£55.67
Railroad Manufacture	902	2967	3.29	662	22.31 %	52	7.85 %	123	14	20	14	9.77 %	44.24 %	48	5.32 %	£38.07
Real Estate	23519	77040	3.28	27197	35.30 %	1663	6.11 %	2871	451	224	378	9.45 %	57.78 %	1053	4.48 %	£46.15
Recreational Facilities & Services	360	1217	3.38	412	33.85 %	22	5.34 %	52	5	6	6	8.80 %	60.00 %	17	4.72 %	£43.03
Religious Institutions	1383	4249	3.07	2313	54.44 %	117	5.06 %	264	31	40	17	9.82 %	76.57 %	88	6.36 %	£34.12
Renewables & Environment	11882	37723	3.17	11992	31.79 %	1044	8.71 %	1525	231	168	196	11.30 %	53.92 %	595	5.01 %	£43.90
Research	8941	29654	3.32	7398	24.95 %	702	9.49 %	1090	109	108	111	12.74 %	44.61 %	328	3.67 %	£56.50
Restaurants	5755	19377	3.37	7356	37.96 %	605	8.22 %	564	102	42	89	10.23 %	59.10 %	233	4.05 %	£51.69
Retail	54414	186405	3.43	51993	27.89 %	4810	9.25 %	4148	628	391	437	10.34 %	46.69 %	1456	2.68 %	£78.19
Security & Investigations	5076	16855	3.32	6371	37.80 %	352	5.53 %	542	75	65	83	8.31 %	60.72 %	223	4.39 %	£47.28
Semiconductors	3985	13237	3.32	2854	21.56 %	320	11.21 %	322	36	35	32	13.35 %	39.30 %	103	2.58 %	£81.07
Shipbuilding	479	1581	3.30	587	37.13 %	126	21.47 %	78	21	10	7	31.01 %	59.92 %	38	7.93 %	£25.64
Sporting Goods	4920	16779	3.41	5356	31.92 %	390	7.28 %	485	80	52	68	11.50 %	54.96 %	200	4.07 %	£51.90
Sports	8820	28705	3.25	11406	39.74 %	1172	10.28 %	1318	206	116	213	13.70 %	65.15 %	535	6.07 %	£33.81
Staffing & Recruiting	19775	65939	3.33	22305	33.83 %	1574	7.06 %	2682	273	131	201	8.20 %	58.52 %	605	3.06 %	£66.70
Supermarkets	1725	5828	3.38	1045	17.93 %	191	18.28 %	89	12	19	9	18.10 %	31.71 %	40	2.32 %	£93.61
Telecommunications	35541	119780	3.37	31170	26.02 %	4395	14.10 %	2783	350	220	339	13.64 %	44.98 %	909	2.56 %	£81.37
Textiles	3818	12950	3.39	3858	29.79 %	482	12.49 %	434	87	50	34	13.79 %	52.41 %	171	4.48 %	£50.07
Think Tanks	405	1269	3.13	479	37.75 %	64	13.36 %	57	5	5	8	14.07 %	64.94 %	18	4.44 %	£46.75
Tobacco	1529	5449	3.56	1622	29.77 %	157	9.68 %	103	19	16	17	12.58 %	50.95 %	52	3.40 %	£62.44
Translation & Localization	758	2573	3.39	747	29.03 %	79	10.58 %	65	9	3	9	15.20 %	49.47 %	21	2.77 %	£73.87
Transportation/Trucking/Railroad	15795	51738	3.28	13490	26.07 %	860	6.38 %	1878	231	268	179	7.82 %	46.29 %	678	4.29 %	£48.53
Utilities	21758	71052	3.27	19771	27.83 %	3402	17.21 %	2236	294	218	220	16.57 %	45.68 %	732	3.36 %	£62.03
Venture Capital & Private Equity	4716	15837	3.36	6609	41.73 %	364	5.51 %	690	64	22	71	8.42 %	67.01 %	157	3.33 %	£61.23
Veterinary	849	2850	3.36	850	29.82 %	46	5.41 %	134	21	9	11	7.78 %	53.00 %	41	4.83 %	£43.11
Warehousing	859	2919	3.40	989	33.88 %	78	7.89 %	92	11	6	14	11.32 %	55.53 %	31	3.61 %	£58.23
Wholesale	8489	28665	3.38	8737	30.48 %	809	9.26 %	977	156	89	97	10.83 %	51.78 %	342	4.03 %	£51.97
Wine & Spirits	9453	31795	3.36	12516	39.36 %	2288	18.28 %	915	160	78	94	16.67 %	59.09 %	332	3.51 %	£59.28
Wireless	1159	3896	3.36	1153	29.59 %	108	9.37 %	114	12	1	11	8.08 %	49.09 %	24	2.07 %	£102.35
Writing & Editing	194	621	3.20	263	42.35 %	16	6.08 %	36	2	0	3	11.38 %	63.40 %	5	2.58 %	£79.88

Summary by Month and Year

					Email Activity				Responses				Headline Rates
Year	Month	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
2020	Jan	119458	396571	3.32	117321	29.58 %	14631	12.47 %	14328	1790	1477	1717	15.04 %	51.50 %	4984	4.17 %	£49.74
2020	Feb	124115	410430	3.31	120181	29.28 %	13539	11.27 %	14509	1828	1437	1664	13.20 %	51.66 %	4929	3.97 %	£51.96
2020	Mar	123654	403264	3.26	116262	28.83 %	11627	10.00 %	13437	1932	1184	1272	11.43 %	48.67 %	4388	3.55 %	£58.40
2020	Apr	104682	342361	3.27	103236	30.15 %	9665	9.36 %	8797	1300	581	946	11.72 %	50.07 %	2827	2.70 %	£77.96
2020	May	107061	369148	3.45	115061	31.17 %	11446	9.95 %	10390	1362	793	1010	12.16 %	51.27 %	3165	2.96 %	£76.30
2020	Jun	125347	433431	3.46	136561	31.51 %	15544	11.38 %	12721	1814	1127	1295	14.21 %	51.53 %	4236	3.38 %	£66.36
2020	Jul	146389	502700	3.43	158647	31.56 %	16358	10.31 %	14684	2081	1261	1605	12.40 %	51.81 %	4947	3.38 %	£65.77
2020	Aug	150976	482171	3.19	152829	31.70 %	16176	10.58 %	13801	1966	1336	1689	12.28 %	50.25 %	4991	3.31 %	£66.38
2020	Sep	181752	627156	3.45	195661	31.20 %	21065	10.77 %	20958	2664	2172	2423	12.66 %	51.82 %	7259	3.99 %	£54.12
2020	Oct	219369	717536	3.27	218277	30.42 %	24419	11.19 %	22819	2903	2214	2655	13.07 %	49.89 %	7772	3.54 %	£59.00
2020	Nov	226059	765420	3.39	233537	30.51 %	27039	11.58 %	24329	3225	2225	3061	13.80 %	50.99 %	8511	3.76 %	£55.41
2020	Dec	192825	600379	3.11	188744	31.44 %	20148	10.67 %	18241	2769	1726	2340	12.90 %	48.70 %	6835	3.54 %	£58.87

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Global Summary - SoPro Cross Campaign Stats

Summary by Message Stage

Summary by Company Size

Summary by Industry

Summary by Month and Year

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Insightful Data at Your Fingertips

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