Cross campaign stats | SoPro - Social Prospecting

Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

To improve our campaigns, we report performance on a segmented basis, in comparison with our cross-campaign averages. This approach helps us pinpoint the right areas to tweak for maximum impact each week. Segments are outlined in the tables below, and include performance by message stage, company size, industry and job title, and a host of chronological categories such as daily, monthly and yearly stats. The result is an extraordinarily unique insight into prospecting response rates by market segment.

If you can make use of our data, please do, we just ask for a back-linked citation where published.

Stats updated daily.

Global Summary - SoPro Cross Campaign Stats

				Email Activity				Responses				Headline Rates
	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Total	1715815	5711324	3.33	1739465	30.46%	189833	10.91%	178705	24049	16644	20323	12.99%	50.60%	61016	3.56%	£60.08

Summary by Message Stage

				Email Activity				Responses				Headline Rates
Message Stage	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Email 1	1722985	1722985	1.00	573629	33.29%	70827	12.35%	31431	5160	3148	6969	12.37%	33.19%	15277	0.89%	/
Email 2	1538629	1538629	1.00	480156	31.21%	48265	10.05%	60582	6374	3988	6401	12.56%	10.46%	16763	1.09%	/
Email 3	1332759	1332759	1.00	391280	29.36%	41204	10.53%	52882	6423	6607	4427	15.73%	6.93%	17457	1.31%	/
Email 4	1145642	1145642	1.00	303710	26.51%	30556	10.06%	34949	6285	3037	2750	15.21%	4.79%	12072	1.05%	/

Summary by Company Size

				Email Activity				Responses				Headline Rates
Company size	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
1-10 employees	117391	376240	3.21	185904	49.41%	12322	6.63%	15785	2485	381	3112	12.57%	71.56%	5978	5.09%	£41.36
11-50 employees	308351	1021759	3.31	405377	39.67%	23850	5.88%	37817	4982	2060	4744	9.40%	62.36%	11786	3.82%	£56.34
51-200 employees	309032	1014924	3.28	333082	32.82%	28080	8.43%	35156	4689	3015	3637	10.79%	55.38%	11341	3.67%	£58.82
201-500 employees	174535	564439	3.23	160644	28.46%	18593	11.57%	18262	2445	1850	1863	12.73%	48.68%	6158	3.53%	£61.09
501-1000 employees	138818	464243	3.34	122257	26.33%	15702	12.84%	13873	1994	1781	1317	13.80%	46.39%	5092	3.67%	£58.90
1001-5000 employees	302749	1027997	3.40	258806	25.18%	42458	16.41%	29383	3816	4012	2874	15.97%	44.68%	10702	3.53%	£61.30
5001-10,000 employees	103927	354753	3.41	81468	22.96%	16943	20.80%	8793	1238	1126	813	18.93%	41.11%	3177	3.06%	£71.29
10,001+ employees	255610	872063	3.41	185164	21.23%	31121	16.81%	19313	2376	2415	1886	16.52%	38.20%	6677	2.61%	£83.45

Summary by Industry

				Email Activity				Responses				Headline Rates
Industry	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Accounting	14358	45390	3.16	13967	30.77%	784	5.61%	1335	134	71	122	7.48%	50.39%	327	2.28%	£89.99
Airlines/Aviation	9382	28932	3.08	8478	29.30%	1029	12.14%	853	130	103	202	13.41%	49.12%	435	4.64%	£45.11
Alternative Dispute Resolution	63	220	3.49	56	25.45%	6	10.71%	8	1	1	0	15.38%	41.27%	2	3.17%	£63.65
Alternative Medicine	367	1250	3.41	513	41.04%	10	1.95%	43	14	0	7	2.61%	62.67%	21	5.72%	£38.30
Animation	503	1627	3.23	832	51.14%	27	3.25%	69	7	1	8	7.10%	72.76%	16	3.18%	£64.11
Apparel & Fashion	23668	80279	3.39	26586	33.12%	1928	7.25%	1676	320	132	229	9.57%	52.80%	681	2.88%	£72.86
Architecture & Planning	10367	33629	3.24	12009	35.71%	808	6.73%	1554	183	128	182	8.81%	57.73%	493	4.76%	£42.87
Arts & Crafts	733	2398	3.27	994	41.45%	101	10.16%	102	15	2	11	15.07%	64.26%	28	3.82%	£53.26
Automotive	39028	132517	3.40	35622	26.88%	3734	10.48%	4003	587	428	510	12.95%	47.46%	1525	3.91%	£55.24
Aviation & Aerospace	7112	23776	3.34	5986	25.18%	1113	18.59%	802	92	75	69	18.59%	45.61%	236	3.32%	£74.25
Banking	25361	85643	3.38	21914	25.59%	4971	22.68%	1880	227	149	188	20.77%	41.99%	564	2.22%	£94.03
Biotechnology	28047	91392	3.26	26239	28.71%	3218	12.26%	2710	382	200	281	14.06%	47.87%	863	3.08%	£68.30
Broadcast Media	7120	23474	3.30	8127	34.62%	1109	13.65%	830	84	79	82	15.75%	55.93%	245	3.44%	£59.88
Building Materials	11561	39051	3.38	10834	27.74%	1134	10.47%	1387	208	178	171	13.23%	49.44%	557	4.82%	£43.42
Business Supplies & Equipment	5497	18691	3.40	6225	33.30%	486	7.81%	558	90	54	75	10.07%	55.08%	219	3.98%	£52.11
Capital Markets	1353	4555	3.37	1161	25.49%	67	5.77%	132	12	6	10	8.41%	46.56%	28	2.07%	£98.68
Chemicals	16108	54431	3.38	14160	26.01%	1745	12.32%	1856	249	221	175	14.53%	45.51%	645	4.00%	£52.50
Civic & Social Organization	2788	8963	3.21	2390	26.67%	204	8.54%	460	56	49	31	11.52%	47.63%	136	4.88%	£41.89
Civil Engineering	9807	32096	3.27	9202	28.67%	694	7.54%	1269	132	170	117	9.78%	51.11%	419	4.27%	£48.55
Commercial Real Estate	2913	9543	3.28	2902	30.41%	249	8.58%	454	55	33	31	10.90%	53.55%	119	4.09%	£50.30
Computer & Network Security	4416	15097	3.42	4879	32.32%	300	6.15%	313	68	13	47	9.13%	53.35%	128	2.90%	£71.10
Computer Games	6378	20800	3.26	8614	41.41%	573	6.65%	558	93	34	55	11.56%	60.38%	182	2.85%	£72.99
Computer Hardware	2085	7179	3.44	2179	30.35%	486	22.30%	174	28	13	15	22.47%	50.79%	56	2.69%	£77.84
Computer Networking	1925	6460	3.36	1736	26.87%	118	6.80%	111	9	5	13	8.84%	44.05%	27	1.40%	£149.01
Computer Software	53828	182620	3.39	61651	33.76%	2964	4.81%	4091	518	208	461	6.87%	53.98%	1187	2.21%	£93.94
Construction	61733	197444	3.20	62811	31.81%	6959	11.08%	7681	907	939	836	11.83%	54.41%	2682	4.34%	£47.79
Consumer Electronics	11136	37619	3.38	13972	37.14%	2470	17.68%	812	151	64	104	20.35%	56.09%	319	2.86%	£73.96
Consumer Goods	39838	137515	3.45	35673	25.94%	3894	10.92%	3472	617	367	395	12.63%	45.86%	1379	3.46%	£61.35
Consumer Services	3158	10526	3.33	3923	37.27%	225	5.74%	300	42	18	39	8.40%	58.45%	99	3.13%	£67.30
Cosmetics	8684	29730	3.42	9893	33.28%	696	7.04%	777	139	72	102	9.89%	53.10%	313	3.60%	£58.66
Dairy	1855	6199	3.34	1508	24.33%	249	16.51%	201	31	37	23	17.00%	45.98%	91	4.91%	£41.93
Defense & Space	6920	23576	3.41	4254	18.04%	1178	27.69%	645	70	57	53	23.41%	33.27%	180	2.60%	£91.39
Design	13279	44472	3.35	21015	47.25%	1708	8.13%	1792	249	90	283	15.68%	68.15%	622	4.68%	£43.79
E-Learning	4365	14517	3.33	5767	39.73%	296	5.13%	330	51	15	60	7.89%	61.26%	126	2.89%	£71.78
Education Management	17570	56839	3.24	19457	34.23%	2091	10.75%	2281	293	222	273	12.73%	55.71%	788	4.48%	£46.31
Electrical/Electronic Manufacturing	28318	94549	3.34	23373	24.72%	3731	15.96%	2890	361	295	246	15.81%	44.28%	902	3.19%	£69.08
Entertainment	10425	35183	3.37	11132	31.64%	880	7.91%	966	140	63	116	11.38%	51.58%	319	3.06%	£68.45
Environmental Services	5951	19862	3.34	6850	34.49%	967	14.12%	773	107	63	88	15.30%	57.79%	258	4.34%	£48.15
Events Services	7638	25238	3.30	9725	38.53%	819	8.42%	957	190	64	122	13.88%	61.89%	376	4.92%	£41.36
Executive Office	404	1293	3.20	513	39.68%	25	4.87%	64	10	4	10	8.30%	65.59%	24	5.94%	£34.75
Facilities Services	11338	38172	3.37	13369	35.02%	3166	23.68%	1346	201	166	165	20.71%	59.10%	532	4.69%	£44.21
Farming	2076	6570	3.16	2276	34.64%	279	12.26%	284	43	42	42	13.28%	54.77%	127	6.12%	£34.09
Financial Services	98295	330627	3.36	89151	26.96%	9080	10.18%	8824	983	586	856	11.59%	46.67%	2425	2.47%	£83.88
Fine Art	287	922	3.21	353	38.29%	42	11.90%	37	7	5	12	18.07%	57.84%	24	8.36%	£24.03
Fishery	112	361	3.22	110	30.47%	7	6.36%	11	3	2	2	11.48%	54.46%	7	6.25%	£33.73
Food & Beverages	47538	161522	3.40	52616	32.58%	5655	10.75%	4961	833	510	645	12.81%	53.59%	1988	4.18%	£49.78
Food Production	34773	118973	3.42	30475	25.62%	4962	16.28%	3521	478	523	334	15.98%	44.48%	1335	3.84%	£56.85
Fund-Raising	877	2685	3.06	1072	39.93%	114	10.63%	144	13	14	28	14.66%	60.66%	55	6.27%	£31.82
Furniture	7402	24411	3.30	8169	33.46%	837	10.25%	830	149	87	98	13.85%	55.49%	334	4.51%	£46.00
Gambling & Casinos	2577	8485	3.29	2616	30.83%	376	14.37%	265	34	23	29	16.92%	50.21%	86	3.34%	£62.75
Glass, Ceramics & Concrete	759	2519	3.32	638	25.33%	94	14.73%	80	12	7	7	16.28%	45.32%	26	3.43%	£67.86
Government Administration	12605	41634	3.30	8614	20.69%	1367	15.87%	1972	202	380	170	16.68%	40.01%	752	5.97%	£35.27
Government Relations	426	1334	3.13	284	21.29%	51	17.96%	71	7	11	5	16.95%	41.55%	23	5.40%	£38.23
Graphic Design	233	905	3.88	475	52.49%	47	9.89%	32	3	0	7	21.60%	69.53%	10	4.29%	£46.39
Health, Wellness & Fitness	15193	51585	3.40	18512	35.89%	1161	6.27%	1704	315	134	219	9.49%	58.58%	668	4.40%	£47.88
Higher Education	24568	79637	3.24	24079	30.24%	3729	15.49%	2502	400	420	225	15.54%	49.89%	1045	4.25%	£50.14
Hospital & Health Care	44639	148714	3.33	37370	25.13%	10013	26.79%	3943	580	583	441	25.44%	42.78%	1604	3.59%	£59.07
Hospitality	17349	56738	3.27	20294	35.77%	1599	7.88%	2634	391	231	282	11.08%	58.73%	904	5.21%	£39.73
Human Resources	4394	13445	3.06	4943	36.76%	435	8.80%	618	64	28	65	10.24%	59.13%	157	3.57%	£57.87
Import & Export	1025	3370	3.29	1249	37.06%	94	7.53%	128	17	16	23	10.73%	61.85%	56	5.46%	£37.47
Individual & Family Services	1230	3999	3.25	1230	30.76%	140	11.38%	180	20	15	26	12.05%	51.95%	61	4.96%	£41.90
Industrial Automation	5553	17791	3.20	5112	28.73%	634	12.40%	637	66	63	90	15.10%	49.25%	219	3.94%	£60.58
Information Services	4871	16785	3.45	3950	23.53%	257	6.51%	386	45	24	45	8.48%	42.37%	114	2.34%	£88.95
Information Technology & Services	101999	343119	3.36	104564	30.47%	8553	8.18%	8521	1106	500	1097	10.30%	50.70%	2703	2.65%	£78.45
Insurance	35111	117530	3.35	30369	25.84%	3800	12.51%	3104	329	265	339	12.55%	45.70%	933	2.66%	£78.67
International Affairs	597	1762	2.95	598	33.94%	52	8.70%	74	10	25	38	14.29%	56.28%	73	12.23%	£16.90
International Trade & Development	1766	5854	3.31	2070	35.36%	294	14.20%	223	32	22	34	17.84%	56.51%	88	4.98%	£41.84
Internet	26967	91142	3.38	38756	42.52%	1772	4.57%	1932	261	111	202	6.71%	62.68%	574	2.13%	£97.63
Investment Banking	1096	3503	3.20	1125	32.12%	145	12.89%	121	10	4	8	13.14%	53.47%	22	2.01%	£101.17
Investment Management	14344	46142	3.22	12830	27.81%	1199	9.35%	1568	148	92	127	9.63%	48.73%	367	2.56%	£80.17
Law Enforcement	524	1668	3.18	223	13.37%	15	6.73%	83	5	11	3	10.20%	28.05%	19	3.63%	£59.17
Law Practice	18537	59889	3.23	20647	34.48%	2168	10.50%	2252	256	204	242	11.19%	57.32%	702	3.79%	£54.09
Legal Services	12236	39404	3.22	13105	33.26%	916	6.99%	1661	187	114	170	9.27%	55.97%	471	3.85%	£53.01
Leisure, Travel & Tourism	11965	39608	3.31	13129	33.15%	1107	8.43%	1514	235	101	172	12.24%	55.52%	508	4.25%	£48.28
Libraries	113	394	3.49	61	15.48%	6	9.84%	10	3	2	3	13.95%	38.05%	8	7.08%	£29.25
Logistics & Supply Chain	26153	87442	3.34	22258	25.45%	2717	12.21%	2944	346	329	245	12.96%	44.52%	920	3.52%	£59.32
Luxury Goods & Jewelry	8201	27656	3.37	8557	30.94%	665	7.77%	711	123	51	92	10.65%	52.77%	266	3.24%	£64.14
Machinery	10090	33426	3.31	10484	31.36%	1330	12.69%	1294	168	141	121	14.78%	53.43%	430	4.26%	£55.72
Management Consulting	29711	93047	3.13	38794	41.69%	3774	9.73%	3820	427	119	814	15.45%	65.70%	1360	4.58%	£45.35
Maritime	3178	10287	3.24	3114	30.27%	436	14.00%	488	72	61	46	15.88%	54.50%	179	5.63%	£36.62
Market Research	4027	13360	3.32	3925	29.38%	184	4.69%	476	50	36	45	7.44%	52.07%	131	3.25%	£62.66
Marketing & Advertising	60010	204821	3.41	83833	40.93%	5466	6.52%	6110	912	360	989	11.33%	62.54%	2261	3.77%	£54.48
Mechanical or Industrial Engineering	31428	101920	3.24	28751	28.21%	4558	15.85%	4226	557	548	375	18.61%	50.32%	1480	4.71%	£46.86
Media Production	5990	19710	3.29	9268	47.02%	950	10.25%	779	90	58	137	17.27%	68.83%	285	4.76%	£43.08
Medical Devices	34148	114519	3.35	29873	26.09%	5054	16.92%	3271	377	289	286	17.93%	45.72%	952	2.79%	£80.51
Medical Practice	2328	7590	3.26	2418	31.86%	284	11.75%	198	56	25	23	12.77%	51.46%	104	4.47%	£48.08
Mental Health Care	1475	4722	3.20	1648	34.90%	311	18.87%	235	30	20	28	20.10%	56.34%	78	5.29%	£39.54
Military	372	1358	3.65	275	20.25%	62	22.55%	12	2	0	3	17.19%	34.41%	5	1.34%	£170.06
Mining & Metals	7691	25670	3.34	6936	27.02%	1374	19.81%	933	150	153	109	18.33%	49.08%	412	5.36%	£39.72
Motion Pictures & Film	1235	4072	3.30	1974	48.48%	114	5.78%	157	19	9	28	11.55%	67.29%	56	4.53%	£45.35
Museums & Institutions	1313	4025	3.07	1031	25.61%	161	15.62%	219	26	36	25	18.54%	46.84%	87	6.63%	£31.10
Music	2939	9661	3.29	3903	40.40%	233	5.97%	365	53	22	50	10.45%	63.49%	125	4.25%	£48.53
Nanotechnology	253	851	3.36	279	32.78%	12	4.30%	41	10	4	6	8.16%	58.10%	20	7.91%	£25.79
Newspapers	751	2464	3.28	1321	53.61%	42	3.18%	74	5	11	11	5.60%	73.77%	27	3.60%	£57.98
Nonprofit Organization Management	15242	47362	3.11	14264	30.12%	1932	13.54%	2394	329	187	272	15.15%	51.46%	788	5.17%	£39.87
Oil & Energy	40323	134648	3.34	33102	24.58%	6306	19.05%	4486	735	756	508	21.38%	45.93%	1999	4.96%	£42.06
Online Media	3068	10696	3.49	4791	44.79%	159	3.32%	268	30	8	32	6.63%	65.35%	70	2.28%	£90.44
Outsourcing/Offshoring	2541	8781	3.46	2108	24.01%	178	8.44%	265	45	23	39	9.12%	44.47%	107	4.21%	£49.67
Package/Freight Delivery	1076	3497	3.25	787	22.51%	64	8.13%	118	22	19	7	9.38%	41.64%	48	4.46%	£46.27
Packaging & Containers	7977	26676	3.34	6472	24.26%	831	12.84%	945	126	134	96	13.92%	44.48%	356	4.46%	£50.54
Paper & Forest Products	1886	6142	3.26	1687	27.47%	268	15.89%	324	46	52	25	14.36%	49.47%	123	6.52%	£34.27
Performing Arts	1134	3519	3.10	1329	37.77%	140	10.53%	180	21	13	15	13.37%	63.32%	49	4.32%	£47.65
Pharmaceuticals	51279	170965	3.33	33332	19.50%	5071	15.21%	4577	572	394	425	15.11%	37.29%	1391	2.71%	£77.50
Philanthropy	773	2394	3.10	939	39.22%	49	5.22%	122	17	11	12	8.38%	63.26%	40	5.17%	£39.33
Photography	601	2006	3.34	874	43.57%	43	4.92%	73	7	3	8	9.59%	64.23%	18	3.00%	£68.03
Plastics	3566	11895	3.34	3267	27.47%	500	15.30%	463	72	44	45	16.74%	49.41%	161	4.51%	£55.15
Political Organization	233	716	3.07	194	27.09%	32	16.49%	40	8	3	4	20.00%	47.21%	15	6.44%	£31.19
Primary/Secondary Education	2513	7826	3.11	3138	40.10%	297	9.46%	362	41	44	31	11.43%	60.21%	116	4.62%	£45.35
Printing	4173	14340	3.44	4976	34.70%	321	6.45%	420	55	36	30	9.33%	55.76%	121	2.90%	£71.63
Professional Training & Coaching	8312	26662	3.21	11369	42.64%	878	7.72%	1243	141	46	172	12.76%	66.29%	359	4.32%	£46.84
Program Development	194	670	3.45	244	36.42%	17	6.97%	26	5	1	6	11.11%	64.95%	12	6.19%	£33.35
Public Policy	405	1275	3.15	364	28.55%	25	6.87%	72	5	8	5	11.33%	50.12%	18	4.44%	£46.84
Public Relations & Communications	10137	31554	3.11	11881	37.65%	771	6.49%	1642	162	60	157	9.97%	59.99%	379	3.74%	£54.36
Public Safety	999	3451	3.45	864	25.04%	92	10.65%	147	6	24	12	14.65%	47.15%	42	4.20%	£49.58
Publishing	8390	27584	3.29	9838	35.67%	523	5.32%	871	119	94	96	8.49%	55.16%	309	3.68%	£55.66
Railroad Manufacture	851	2805	3.30	646	23.03%	51	7.89%	114	11	20	13	9.67%	46.18%	44	5.17%	£39.19
Real Estate	22766	74704	3.28	26506	35.48%	1675	6.32%	2810	436	217	340	9.81%	58.10%	993	4.36%	£47.41
Recreational Facilities & Services	350	1166	3.33	390	33.45%	21	5.38%	51	6	5	5	9.09%	56.57%	16	4.57%	£44.48
Religious Institutions	1244	3217	2.59	1627	50.58%	83	5.10%	164	17	24	12	8.80%	68.49%	53	4.26%	£50.77
Renewables & Environment	10363	33142	3.20	10379	31.32%	854	8.23%	1337	206	149	176	10.66%	53.76%	531	5.12%	£43.02
Research	8811	28809	3.27	7297	25.33%	763	10.46%	1078	104	109	108	13.92%	44.91%	321	3.64%	£56.87
Restaurants	5489	18382	3.35	7013	38.15%	570	8.13%	543	104	45	90	10.06%	59.77%	239	4.35%	£48.06
Retail	52291	180725	3.46	49838	27.58%	4649	9.33%	4071	598	388	425	10.45%	46.64%	1411	2.70%	£77.56
Security & Investigations	4658	15566	3.34	5870	37.71%	313	5.33%	501	64	57	65	7.84%	60.76%	186	3.99%	£52.12
Semiconductors	3712	12167	3.28	2601	21.38%	288	11.07%	307	32	33	29	12.83%	39.06%	94	2.53%	£82.68
Shipbuilding	456	1479	3.24	549	37.12%	107	19.49%	77	19	8	6	28.41%	59.43%	33	7.24%	£28.24
Sporting Goods	4856	16886	3.48	5307	31.43%	389	7.33%	482	81	57	65	11.57%	54.84%	203	4.18%	£50.64
Sports	8573	27865	3.25	11023	39.56%	1112	10.09%	1290	204	110	211	13.52%	64.81%	525	6.12%	£33.50
Staffing & Recruiting	19959	66628	3.34	22597	33.92%	1576	6.97%	2768	285	136	205	8.10%	58.98%	626	3.14%	£65.10
Supermarkets	1486	5317	3.58	994	18.69%	186	18.71%	86	12	20	8	18.06%	34.66%	40	2.69%	£80.72
Telecommunications	32950	112463	3.41	29265	26.02%	4021	13.74%	2647	330	209	325	13.44%	45.56%	864	2.62%	£79.45
Textiles	3647	12279	3.37	3648	29.71%	463	12.69%	421	79	43	34	13.91%	52.23%	156	4.28%	£52.68
Think Tanks	385	1196	3.11	442	36.96%	56	12.67%	52	5	5	7	13.82%	63.90%	17	4.42%	£46.74
Tobacco	1464	5173	3.53	1575	30.45%	163	10.35%	100	17	15	16	13.59%	51.78%	48	3.28%	£64.61
Translation & Localization	730	2484	3.40	709	28.54%	76	10.72%	63	9	4	5	15.00%	49.32%	18	2.47%	£83.02
Transportation/Trucking/Railroad	14779	48367	3.27	12606	26.06%	806	6.39%	1754	220	250	166	8.06%	46.18%	636	4.30%	£48.54
Utilities	20792	68228	3.28	18732	27.46%	3059	16.33%	2137	266	216	210	15.93%	45.59%	692	3.33%	£62.73
Venture Capital & Private Equity	5758	17607	3.06	7402	42.04%	478	6.46%	796	89	35	83	9.95%	65.11%	207	3.59%	£56.64
Veterinary	838	2736	3.26	819	29.93%	45	5.49%	131	20	7	10	7.99%	52.27%	37	4.42%	£47.23
Warehousing	839	2909	3.47	922	31.69%	71	7.70%	91	11	7	12	11.43%	54.23%	30	3.58%	£58.73
Wholesale	8255	28316	3.43	8490	29.98%	791	9.32%	998	146	92	88	10.85%	51.58%	326	3.95%	£53.08
Wine & Spirits	8946	30025	3.36	11792	39.27%	2236	18.96%	851	144	75	93	17.24%	59.08%	312	3.49%	£59.69
Wireless	1130	3792	3.36	1109	29.25%	107	9.65%	108	9	1	10	8.04%	48.41%	20	1.77%	£119.66
Writing & Editing	188	608	3.23	258	42.43%	20	7.75%	34	2	1	4	14.05%	64.36%	7	3.72%	£54.92

Summary by Month and Year

					Email Activity				Responses				Headline Rates
Year	Month	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
2019	Dec	93368	296120	3.17	83006	28.03%	9497	11.44%	8979	1333	943	1063	13.29%	47.60%	3339	3.58%	£58.78
2020	Jan	119458	396571	3.32	117321	29.58%	14631	12.47%	14328	1790	1477	1717	15.04%	51.50%	4984	4.17%	£49.74
2020	Feb	124115	410430	3.31	120181	29.28%	13539	11.27%	14509	1828	1437	1664	13.20%	51.66%	4929	3.97%	£51.96
2020	Mar	123654	403264	3.26	116262	28.83%	11627	10.00%	13437	1932	1184	1272	11.43%	48.67%	4388	3.55%	£58.40
2020	Apr	104682	342361	3.27	103236	30.15%	9665	9.36%	8797	1300	581	946	11.72%	50.07%	2827	2.70%	£77.96
2020	May	107061	369148	3.45	115061	31.17%	11446	9.95%	10390	1362	793	1010	12.16%	51.27%	3165	2.96%	£76.30
2020	Jun	125352	433436	3.46	136562	31.51%	15545	11.38%	12721	1814	1127	1295	14.21%	51.53%	4236	3.38%	£66.33
2020	Jul	146389	502700	3.43	158647	31.56%	16358	10.31%	14684	2081	1261	1605	12.40%	51.81%	4947	3.38%	£65.77
2020	Aug	150976	482171	3.19	152829	31.70%	16176	10.58%	13801	1966	1336	1689	12.28%	50.25%	4991	3.31%	£66.38
2020	Sep	181752	627159	3.45	195661	31.20%	21065	10.77%	20958	2664	2172	2425	12.66%	51.82%	7261	4.00%	£54.11
2020	Oct	219369	717548	3.27	218277	30.42%	24419	11.19%	22826	2907	2214	2662	13.07%	49.89%	7783	3.55%	£58.92
2020	Nov	219639	730416	3.33	222422	30.45%	25865	11.63%	23275	3072	2119	2975	13.83%	50.38%	8166	3.72%	£56.11

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Summary by Month and Year

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Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes

Global Summary - SoPro Cross Campaign Stats

Summary by Message Stage

Summary by Company Size

Summary by Industry

Summary by Month and Year

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Insightful Data at Your Fingertips

Looking to Boost Sales this Year?
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