SoPro are fortunate to have a treasure trove of fantastically insightful data at our fingertips. Every month our teams dive deep into our sea of data to assess performance across hundreds of campaigns. After much deliberation, we decided to publish our global cross campaign stats, no massaging, no tweaking, just straight up, fresh from the database extra digital data. |Totally uncensored.
To improve our campaigns, we report performance on a segmented basis, in comparison with our cross-campaign averages. This approach helps us pinpoint the right areas to tweak for maximum impact each week. Segments are outlined in the tables below, and include performance by message stage, company size, industry and job title,and a host of chronological categories such as daily, monthly and yearly stats. The result is an extraordinarily unique insight into prospecting response rates by market segment.
If you can make use of our data, please do, we just ask for a back-linked citation where published.
Stats updated monthly.
Global Summary – SoPro Cross Campaign Stats
| Email Activity | Responses | Headline Rates | |||||||||||||||||
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
|||||
| Total | 503651 | 1540361 | 3.06 | 432673 | 28.09% | 55304 | 12.78% | 49521 | 5424 | 6603 | 8032 | 16.68% | 47.99% | 20059 | 3.98% | ||||
| Email Activity | Responses | Headline Rates | |||||||||||||||||
|
Stage
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
||||
|
Stage 1
|
500930 | 500930 | 1.00 | 146771 | 29.30% | 22250 | 15.16% | 10123 | 1425 | 1386 | 2824 | 15.19% | 29.20% | 5635 | 1.12% | ||||
|
Stage 2
|
419268 | 419268 | 1.00 | 124054 | 29.59% | 14707 | 11.86% | 17388 | 1726 | 1644 | 2531 | 17.67% | 12.40% | 5901 | 1.41% | ||||
|
Stage 3
|
341486 | 341486 | 1.00 | 94326 | 27.62% | 11070 | 11.74% | 14290 | 1482 | 2250 | 1625 | 20.70% | 8.03% | 5357 | 1.57% | ||||
|
Stage 4
|
266803 | 266803 | 1.00 | 64146 | 24.04% | 6964 | 10.86% | 7346 | 752 | 1265 | 1004 | 21.17% | 5.37% | 3021 | 1.13% | ||||
|
Stage 5
|
1762 | 1762 | 1.00 | 373 | 21.17% | 47 | 12.60% | 29 | 4 | 6 | 2 | 8.06% | 3.52% | 12 | 0.68% | ||||
| Email Activity | Responses | Headline Rates | |||||||||||||||||
|
Company size
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
||||
| Myself Only | 555 | 1768 | 3.19 | 862 | 48.76% | 42 | 4.87% | 116 | 12 | 0 | 17 | 8.65% | 70.81% | 29 | 5.23% | ||||
| 1-10 employees | 13483 | 41251 | 3.06 | 19317 | 46.83% | 1545 | 8.00% | 1942 | 290 | 73 | 468 | 14.22% | 69.17% | 831 | 6.16% | ||||
| 11-50 employees | 76247 | 233932 | 3.07 | 80953 | 34.61% | 7834 | 9.68% | 8250 | 1043 | 735 | 1724 | 14.89% | 57.31% | 3502 | 4.59% | ||||
| 51-200 employees | 97667 | 292770 | 3.00 | 91355 | 31.20% | 10363 | 11.34% | 10671 | 1219 | 1114 | 1758 | 15.75% | 52.87% | 4091 | 4.19% | ||||
| 201-500 employees | 72196 | 216420 | 3.00 | 57259 | 26.46% | 7603 | 13.28% | 7396 | 784 | 987 | 987 | 17.17% | 45.79% | 2758 | 3.82% | ||||
| 501-1000 employees | 57208 | 176790 | 3.09 | 44809 | 25.35% | 6080 | 13.57% | 5886 | 585 | 925 | 814 | 17.32% | 44.67% | 2324 | 4.06% | ||||
| 1001-5000 employees | 89115 | 276396 | 3.10 | 66002 | 23.88% | 10169 | 15.41% | 7734 | 760 | 1430 | 1091 | 18.44% | 42.45% | 3281 | 3.68% | ||||
| 5001-10,000 employees | 28148 | 87515 | 3.11 | 20706 | 23.66% | 3509 | 16.95% | 2331 | 245 | 487 | 316 | 18.28% | 41.62% | 1048 | 3.72% | ||||
| 10,001+ employees | 62331 | 192286 | 3.08 | 43243 | 22.49% | 7538 | 17.43% | 4193 | 387 | 767 | 678 | 18.95% | 38.92% | 1832 | 2.94% | ||||
| Unknown | 4500 | 12836 | 2.85 | 5628 | 43.85% | 386 | 6.86% | 655 | 66 | 33 | 130 | 11.68% | 64.33% | 229 | 5.09% | ||||
| Email Activity | Responses | Headline Rates | |||||||||||||||||
|
Industry
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
||||
| Accounting | 2091 | 6266 | 3.00 | 1803 | 28.77% | 213 | 11.81% | 239 | 31 | 19 | 31 | 16.27% | 48.78% | 81 | 3.87% | ||||
| Agribusiness | 40 | 100 | 2.50 | 35 | 35.00% | 2 | 5.71% | 7 | 1 | 5 | 2 | 8.00% | 62.50% | 8 | 20.00% | ||||
| Airlines/Aviation | 3036 | 9195 | 3.03 | 2247 | 24.44% | 237 | 10.55% | 255 | 25 | 44 | 36 | 13.89% | 44.33% | 105 | 3.46% | ||||
| Alternative Medicine | 41 | 118 | 2.88 | 48 | 40.68% | 2 | 4.17% | 6 | 1 | 0 | 2 | 4.17% | 58.54% | 3 | 7.32% | ||||
| Animation | 115 | 325 | 2.83 | 118 | 36.31% | 13 | 11.02% | 8 | 3 | 1 | 3 | 17.39% | 60.00% | 7 | 6.09% | ||||
| Apparel & Fashion | 7159 | 22477 | 3.14 | 6671 | 29.68% | 632 | 9.47% | 562 | 71 | 81 | 123 | 14.26% | 49.48% | 275 | 3.84% | ||||
| Architecture & Planning | 2477 | 6106 | 2.47 | 2445 | 40.04% | 198 | 8.10% | 413 | 23 | 32 | 34 | 9.86% | 58.58% | 89 | 3.59% | ||||
| Arts & Crafts | 198 | 626 | 3.16 | 203 | 32.43% | 21 | 10.34% | 22 | 1 | 0 | 7 | 16.82% | 54.04% | 8 | 4.04% | ||||
| Automotive | 14818 | 48174 | 3.25 | 12098 | 25.11% | 1284 | 10.61% | 1418 | 162 | 220 | 233 | 13.88% | 46.50% | 615 | 4.15% | ||||
| Aviation & Aerospace | 2361 | 7220 | 3.06 | 1655 | 22.92% | 293 | 17.70% | 223 | 26 | 29 | 31 | 19.33% | 40.32% | 86 | 3.64% | ||||
| Banking | 9232 | 28606 | 3.10 | 6272 | 21.93% | 986 | 15.72% | 714 | 55 | 76 | 81 | 17.58% | 38.69% | 212 | 2.30% | ||||
| Banking and Insurance | 43 | 116 | 2.70 | 60 | 51.72% | 3 | 5.00% | 1 | 0 | 0 | 1 | 10.71% | 65.12% | 1 | 2.33% | ||||
| Biotechnology | 4723 | 12957 | 2.74 | 2791 | 21.54% | 233 | 8.35% | 484 | 37 | 55 | 51 | 10.60% | 37.75% | 143 | 3.03% | ||||
| Broadcast Media | 2737 | 8768 | 3.20 | 2463 | 28.09% | 425 | 17.26% | 249 | 28 | 34 | 37 | 18.32% | 47.46% | 99 | 3.62% | ||||
| Building Materials | 2722 | 8599 | 3.16 | 2228 | 25.91% | 233 | 10.46% | 353 | 31 | 58 | 53 | 14.64% | 47.94% | 142 | 5.22% | ||||
| Business Supplies & Equipment | 1285 | 4137 | 3.22 | 1102 | 26.64% | 161 | 14.61% | 137 | 16 | 21 | 23 | 18.84% | 48.33% | 60 | 4.67% | ||||
| Business Supplies and Equipment | 75 | 159 | 2.12 | 52 | 32.70% | 7 | 13.46% | 10 | 0 | 0 | 1 | 15.00% | 53.33% | 1 | 1.33% | ||||
| Capital Markets | 373 | 1019 | 2.73 | 302 | 29.64% | 37 | 12.25% | 33 | 2 | 3 | 13 | 15.59% | 49.87% | 18 | 4.83% | ||||
| Chemicals | 3107 | 9915 | 3.19 | 2685 | 27.08% | 300 | 11.17% | 351 | 40 | 36 | 54 | 14.39% | 46.96% | 130 | 4.18% | ||||
| Civic & Social Organization | 1131 | 3119 | 2.76 | 852 | 27.32% | 140 | 16.43% | 167 | 14 | 29 | 22 | 21.36% | 44.30% | 65 | 5.75% | ||||
| Civil Engineering | 1433 | 4385 | 3.06 | 973 | 22.19% | 104 | 10.69% | 145 | 12 | 18 | 21 | 15.37% | 41.31% | 51 | 3.56% | ||||
| Commercial Real Estate | 3138 | 9619 | 3.07 | 2731 | 28.39% | 472 | 17.28% | 285 | 30 | 40 | 44 | 21.68% | 46.02% | 114 | 3.63% | ||||
| Computer & Network Security | 1638 | 4821 | 2.94 | 1448 | 30.04% | 124 | 8.56% | 118 | 13 | 8 | 23 | 12.97% | 50.37% | 44 | 2.69% | ||||
| Computer Games | 899 | 2752 | 3.06 | 881 | 32.01% | 79 | 8.97% | 92 | 8 | 3 | 14 | 12.58% | 51.28% | 25 | 2.78% | ||||
| Computer Hardware | 620 | 2003 | 3.23 | 532 | 26.56% | 76 | 14.29% | 58 | 3 | 6 | 6 | 18.62% | 46.77% | 15 | 2.42% | ||||
| Computer Networking | 579 | 1786 | 3.08 | 462 | 25.87% | 44 | 9.52% | 41 | 1 | 0 | 5 | 12.50% | 45.60% | 6 | 1.04% | ||||
| Computer Software | 17777 | 53355 | 3.00 | 15934 | 29.86% | 1113 | 6.99% | 1157 | 130 | 77 | 190 | 10.63% | 49.09% | 397 | 2.23% | ||||
| Construction | 11422 | 33531 | 2.94 | 10631 | 31.70% | 1527 | 14.36% | 1275 | 122 | 271 | 167 | 17.34% | 51.71% | 560 | 4.90% | ||||
| Consumer Electronics | 2364 | 7554 | 3.20 | 2325 | 30.78% | 210 | 9.03% | 159 | 30 | 18 | 26 | 13.37% | 51.27% | 74 | 3.13% | ||||
| Consumer Goods | 10419 | 32542 | 3.12 | 7929 | 24.37% | 767 | 9.67% | 862 | 90 | 138 | 134 | 13.67% | 44.45% | 362 | 3.47% | ||||
| Consumer Services | 1300 | 4084 | 3.14 | 1494 | 36.58% | 135 | 9.04% | 135 | 17 | 11 | 22 | 12.53% | 57.08% | 50 | 3.85% | ||||
| Cosmetics | 2752 | 8775 | 3.19 | 2447 | 27.89% | 209 | 8.54% | 192 | 25 | 29 | 39 | 13.54% | 45.89% | 93 | 3.38% | ||||
| Dairy | 243 | 702 | 2.89 | 198 | 28.21% | 19 | 9.60% | 26 | 3 | 5 | 4 | 11.02% | 48.56% | 12 | 4.94% | ||||
| Defense & Space | 1397 | 4417 | 3.16 | 802 | 18.16% | 179 | 22.32% | 99 | 14 | 21 | 18 | 24.47% | 33.93% | 53 | 3.79% | ||||
| Design | 2385 | 7418 | 3.11 | 3015 | 40.64% | 304 | 10.08% | 311 | 29 | 22 | 38 | 16.54% | 65.66% | 89 | 3.73% | ||||
| E-Learning | 1152 | 3767 | 3.27 | 1228 | 32.60% | 91 | 7.41% | 97 | 17 | 6 | 29 | 12.17% | 56.34% | 52 | 4.51% | ||||
| Education Management | 6377 | 19254 | 3.02 | 5337 | 27.72% | 696 | 13.04% | 866 | 98 | 198 | 149 | 17.93% | 47.04% | 445 | 6.98% | ||||
| Electrical/Electronic Manufacturin | 5149 | 16542 | 3.21 | 4424 | 26.74% | 762 | 17.22% | 603 | 66 | 50 | 116 | 20.00% | 49.82% | 232 | 4.51% | ||||
| Electrical/Electronic Manufacturing | 753 | 1541 | 2.05 | 504 | 32.71% | 87 | 17.26% | 39 | 8 | 8 | 7 | 19.48% | 45.68% | 23 | 3.05% | ||||
| Entertainment | 3222 | 9634 | 2.99 | 2474 | 25.68% | 277 | 11.20% | 267 | 26 | 38 | 50 | 15.69% | 46.49% | 114 | 3.54% | ||||
| Environmental Services | 998 | 3108 | 3.11 | 920 | 29.60% | 108 | 11.74% | 123 | 8 | 20 | 24 | 19.51% | 49.30% | 52 | 5.21% | ||||
| Events Services | 4626 | 14256 | 3.08 | 4526 | 31.75% | 386 | 8.53% | 626 | 58 | 58 | 89 | 13.07% | 52.10% | 205 | 4.43% | ||||
| Executive Office | 58 | 169 | 2.91 | 55 | 32.54% | 10 | 18.18% | 7 | 1 | 1 | 0 | 21.88% | 55.17% | 2 | 3.45% | ||||
| Facilities Services | 2202 | 6495 | 2.95 | 1975 | 30.41% | 491 | 24.86% | 278 | 18 | 37 | 42 | 22.79% | 50.41% | 97 | 4.41% | ||||
| Farming | 228 | 554 | 2.43 | 197 | 35.56% | 16 | 8.12% | 17 | 1 | 1 | 2 | 10.17% | 51.75% | 4 | 1.75% | ||||
| Financial Services | 39167 | 121374 | 3.10 | 33384 | 27.51% | 5693 | 17.05% | 3459 | 375 | 357 | 586 | 20.22% | 48.00% | 1318 | 3.37% | ||||
| Fine Art | 143 | 438 | 3.06 | 142 | 32.42% | 8 | 5.63% | 18 | 3 | 2 | 2 | 7.69% | 54.55% | 7 | 4.90% | ||||
| Food & Beverages | 10711 | 32256 | 3.01 | 9179 | 28.46% | 960 | 10.46% | 1091 | 134 | 148 | 170 | 14.38% | 48.89% | 452 | 4.22% | ||||
| Food Production | 6893 | 21337 | 3.10 | 5187 | 24.31% | 360 | 6.94% | 719 | 87 | 131 | 75 | 10.26% | 43.13% | 293 | 4.25% | ||||
| Fund-Raising | 26 | 51 | 1.96 | 14 | 27.45% | 4 | 28.57% | 2 | 0 | 0 | 1 | 30.77% | 50.00% | 1 | 3.85% | ||||
| Fundraising | 221 | 664 | 3.00 | 199 | 29.97% | 22 | 11.06% | 40 | 5 | 5 | 7 | 17.05% | 58.37% | 17 | 7.69% | ||||
| Furniture | 2155 | 6423 | 2.98 | 1955 | 30.44% | 250 | 12.79% | 276 | 31 | 22 | 30 | 16.97% | 53.04% | 83 | 3.85% | ||||
| Gambling & Casinos | 2666 | 8575 | 3.22 | 2219 | 25.88% | 324 | 14.60% | 165 | 18 | 28 | 30 | 19.32% | 43.10% | 76 | 2.85% | ||||
| Glass, Ceramics & Concrete | 243 | 731 | 3.01 | 180 | 24.62% | 24 | 13.33% | 23 | 3 | 2 | 8 | 15.18% | 46.09% | 13 | 5.35% | ||||
| Government Administration | 5374 | 15080 | 2.81 | 2916 | 19.34% | 574 | 19.68% | 714 | 70 | 205 | 81 | 23.09% | 34.33% | 356 | 6.62% | ||||
| Government Relations | 159 | 459 | 2.89 | 94 | 20.48% | 21 | 22.34% | 19 | 3 | 1 | 5 | 33.93% | 35.22% | 9 | 5.66% | ||||
| Graphic Design | 211 | 653 | 3.09 | 365 | 55.90% | 22 | 6.03% | 22 | 6 | 1 | 3 | 13.04% | 76.30% | 10 | 4.74% | ||||
| health | 38 | 91 | 2.39 | 34 | 37.36% | 1 | 2.94% | 9 | 2 | 1 | 1 | 4.76% | 55.26% | 4 | 10.53% | ||||
| Health, Wellness & Fitness | 4292 | 12414 | 2.89 | 3951 | 31.83% | 506 | 12.81% | 491 | 55 | 48 | 107 | 18.07% | 51.44% | 210 | 4.89% | ||||
| Health, Wellness and Fitness | 328 | 735 | 2.24 | 179 | 24.35% | 10 | 5.59% | 23 | 4 | 0 | 3 | 7.09% | 42.99% | 7 | 2.13% | ||||
| Higher Education | 6122 | 18276 | 2.99 | 4818 | 26.36% | 733 | 15.21% | 757 | 53 | 207 | 91 | 18.99% | 44.04% | 351 | 5.73% | ||||
| Hospital & Health Care | 17028 | 51231 | 3.01 | 11501 | 22.45% | 3419 | 29.73% | 1342 | 132 | 275 | 207 | 31.40% | 39.46% | 614 | 3.61% | ||||
| Hospitality | 11146 | 34301 | 3.08 | 9964 | 29.05% | 1547 | 15.53% | 1532 | 153 | 179 | 180 | 19.13% | 49.85% | 512 | 4.59% | ||||
| Human Resources | 1428 | 3960 | 2.77 | 1390 | 35.10% | 148 | 10.65% | 172 | 22 | 14 | 54 | 15.82% | 56.23% | 90 | 6.30% | ||||
| Import & Export | 222 | 669 | 3.01 | 208 | 31.09% | 21 | 10.10% | 25 | 2 | 1 | 6 | 13.91% | 51.80% | 9 | 4.05% | ||||
| Import and Export | 30 | 56 | 1.87 | 21 | 37.50% | 3 | 14.29% | 6 | 0 | 0 | 2 | 21.43% | 46.67% | 2 | 6.67% | ||||
| Individual & Family Services | 471 | 1352 | 2.87 | 326 | 24.11% | 37 | 11.35% | 70 | 4 | 8 | 11 | 16.00% | 42.46% | 23 | 4.88% | ||||
| Industrial Automation | 631 | 1928 | 3.06 | 522 | 27.07% | 62 | 11.88% | 78 | 9 | 5 | 11 | 15.89% | 47.86% | 25 | 3.96% | ||||
| Industry | 162 | 410 | 2.53 | 168 | 40.98% | 22 | 13.10% | 13 | 14 | 12 | 19 | 15.00% | 61.73% | 45 | 27.78% | ||||
| Information Services | 1669 | 4842 | 2.90 | 1144 | 23.63% | 111 | 9.70% | 129 | 17 | 16 | 27 | 12.98% | 42.00% | 60 | 3.59% | ||||
| Information Technology & Services | 24786 | 79433 | 3.20 | 22747 | 28.64% | 2245 | 9.87% | 1967 | 217 | 163 | 403 | 14.62% | 48.56% | 783 | 3.16% | ||||
| Information Technology and Services | 2093 | 3970 | 1.90 | 1238 | 31.18% | 82 | 6.62% | 105 | 6 | 7 | 19 | 7.94% | 43.91% | 32 | 1.53% | ||||
| Insurance | 9122 | 28398 | 3.11 | 6809 | 23.98% | 832 | 12.22% | 813 | 59 | 92 | 104 | 15.12% | 44.30% | 255 | 2.80% | ||||
| International Affairs | 90 | 267 | 2.97 | 100 | 37.45% | 7 | 7.00% | 13 | 2 | 0 | 3 | 13.46% | 57.78% | 5 | 5.56% | ||||
| International Trade & Development | 296 | 854 | 2.89 | 223 | 26.11% | 36 | 16.14% | 46 | 5 | 5 | 5 | 18.25% | 46.28% | 15 | 5.07% | ||||
| International Trade and Development | 35 | 60 | 1.71 | 14 | 23.33% | 0 | 0.00% | 2 | 0 | 0 | 0 | 0.00% | 34.29% | 0 | 0.00% | ||||
| Internet | 10122 | 32115 | 3.17 | 10890 | 33.91% | 845 | 7.76% | 600 | 93 | 42 | 114 | 12.45% | 52.60% | 249 | 2.46% | ||||
| Investment Banking | 1931 | 5360 | 2.78 | 1512 | 28.21% | 195 | 12.90% | 193 | 23 | 12 | 23 | 17.71% | 47.07% | 58 | 3.00% | ||||
| Investment Management | 6682 | 19898 | 2.98 | 6183 | 31.07% | 954 | 15.43% | 814 | 63 | 75 | 99 | 20.31% | 53.35% | 237 | 3.55% | ||||
| Judiciary | 22 | 68 | 3.09 | 13 | 19.12% | 3 | 23.08% | 1 | 0 | 0 | 0 | 33.33% | 40.91% | 0 | 0.00% | ||||
| Law Enforcement | 92 | 261 | 2.84 | 35 | 13.41% | 3 | 8.57% | 9 | 3 | 2 | 2 | 11.54% | 28.26% | 7 | 7.61% | ||||
| Law Practice | 5524 | 16933 | 3.07 | 5899 | 34.84% | 651 | 11.04% | 780 | 73 | 80 | 106 | 15.29% | 60.63% | 259 | 4.69% | ||||
| Legal Services | 3321 | 9843 | 2.96 | 2948 | 29.95% | 454 | 15.40% | 351 | 31 | 42 | 65 | 19.45% | 56.82% | 138 | 4.16% | ||||
| Leisure, Travel & Tourism | 8457 | 26585 | 3.14 | 7368 | 27.71% | 800 | 10.86% | 898 | 110 | 128 | 152 | 15.68% | 48.26% | 390 | 4.61% | ||||
| Libraries | 41 | 109 | 2.66 | 38 | 34.86% | 13 | 34.21% | 6 | 1 | 1 | 6 | 38.10% | 51.22% | 8 | 19.51% | ||||
| Logistics & Supply Chain | 4601 | 15049 | 3.27 | 3568 | 23.71% | 458 | 12.84% | 495 | 63 | 71 | 84 | 17.03% | 43.77% | 218 | 4.74% | ||||
| Logistics and Supply Chain | 397 | 610 | 1.54 | 172 | 28.20% | 16 | 9.30% | 15 | 3 | 0 | 5 | 10.49% | 36.02% | 8 | 2.02% | ||||
| Luxury Goods & Jewelry | 2625 | 8270 | 3.15 | 2332 | 28.20% | 229 | 9.82% | 184 | 30 | 25 | 28 | 14.79% | 47.39% | 83 | 3.16% | ||||
| Machinery | 1860 | 6572 | 3.53 | 1674 | 25.47% | 194 | 11.59% | 281 | 36 | 66 | 52 | 16.04% | 51.29% | 154 | 8.28% | ||||
| Management Consulting | 4808 | 13881 | 2.89 | 4618 | 33.27% | 462 | 10.00% | 587 | 83 | 57 | 128 | 15.49% | 52.77% | 268 | 5.57% | ||||
| Maritime | 567 | 1684 | 2.97 | 448 | 26.60% | 113 | 25.22% | 74 | 19 | 14 | 10 | 28.52% | 46.38% | 43 | 7.58% | ||||
| Market Research | 853 | 2558 | 3.00 | 662 | 25.88% | 58 | 8.76% | 103 | 10 | 8 | 21 | 12.14% | 48.30% | 39 | 4.57% | ||||
| Marketing & Advertising | 25647 | 83902 | 3.27 | 29233 | 34.84% | 2877 | 9.84% | 2498 | 321 | 280 | 485 | 15.62% | 56.38% | 1086 | 4.23% | ||||
| Marketing and Advertising | 1408 | 3044 | 2.16 | 1058 | 34.76% | 107 | 10.11% | 109 | 12 | 10 | 19 | 11.21% | 53.20% | 41 | 2.91% | ||||
| Marketing und Werbung | 34 | 117 | 3.44 | 29 | 24.79% | 0 | 0.00% | 0 | 0 | 0 | 0 | 0.00% | 67.65% | 0 | 0.00% | ||||
| Mechanical or Industrial Engineering | 3979 | 12061 | 3.03 | 3091 | 25.63% | 566 | 18.31% | 473 | 71 | 82 | 72 | 22.76% | 44.84% | 225 | 5.65% | ||||
| Media Production | 1514 | 4741 | 3.13 | 1918 | 40.46% | 177 | 9.23% | 159 | 31 | 17 | 39 | 14.93% | 63.28% | 87 | 5.75% | ||||
| Medical Devices | 2646 | 7895 | 2.98 | 2082 | 26.37% | 251 | 12.06% | 281 | 24 | 36 | 41 | 15.61% | 49.40% | 101 | 3.82% | ||||
| Medical Practice | 358 | 1091 | 3.05 | 287 | 26.31% | 64 | 22.30% | 36 | 5 | 2 | 14 | 26.02% | 54.75% | 21 | 5.87% | ||||
| Mental Health Care | 369 | 1139 | 3.09 | 300 | 26.34% | 119 | 39.67% | 40 | 7 | 3 | 12 | 41.21% | 44.72% | 22 | 5.96% | ||||
| Mining & Metals | 4543 | 14104 | 3.10 | 3623 | 25.69% | 436 | 12.03% | 502 | 66 | 117 | 93 | 12.38% | 46.25% | 276 | 6.08% | ||||
| Motion Pictures & Film | 457 | 1364 | 2.98 | 541 | 39.66% | 56 | 10.35% | 52 | 8 | 7 | 12 | 16.42% | 59.96% | 27 | 5.91% | ||||
| Motion Pictures and Film | 32 | 72 | 2.25 | 24 | 33.33% | 1 | 4.17% | 3 | 0 | 0 | 2 | 5.88% | 53.13% | 2 | 6.25% | ||||
| Museums & Institutions | 775 | 2235 | 2.88 | 513 | 22.95% | 121 | 23.59% | 108 | 10 | 10 | 11 | 26.18% | 43.87% | 31 | 4.00% | ||||
| Museums and Institutions | 42 | 89 | 2.12 | 16 | 17.98% | 2 | 12.50% | 1 | 0 | 0 | 0 | 13.33% | 35.71% | 0 | 0.00% | ||||
| Music | 1025 | 2943 | 2.87 | 1010 | 34.32% | 140 | 13.86% | 89 | 18 | 6 | 13 | 21.14% | 53.07% | 37 | 3.61% | ||||
| Nanotechnology | 71 | 217 | 3.06 | 103 | 47.47% | 56 | 54.37% | 6 | 0 | 1 | 5 | 53.06% | 69.01% | 6 | 8.45% | ||||
| Newspapers | 357 | 1293 | 3.62 | 583 | 45.09% | 30 | 5.15% | 29 | 3 | 6 | 5 | 10.82% | 64.71% | 14 | 3.92% | ||||
| Nonprofit Organization Management | 6108 | 17468 | 2.86 | 4749 | 27.19% | 821 | 17.29% | 840 | 78 | 129 | 128 | 20.59% | 47.94% | 335 | 5.48% | ||||
| Oil & Energy | 5917 | 18210 | 3.08 | 4042 | 22.20% | 590 | 14.60% | 556 | 56 | 69 | 88 | 16.77% | 40.92% | 213 | 3.60% | ||||
| Oil & Gas / Mining | 24 | 55 | 2.29 | 26 | 47.27% | 17 | 65.38% | 0 | 1 | 2 | 7 | 52.94% | 70.83% | 10 | 41.67% | ||||
| Online Media | 997 | 3434 | 3.44 | 1114 | 32.44% | 63 | 5.66% | 93 | 8 | 6 | 27 | 10.09% | 58.68% | 41 | 4.11% | ||||
| Outsourcing/Offshoring | 588 | 1676 | 2.85 | 372 | 22.20% | 30 | 8.06% | 63 | 6 | 3 | 17 | 10.08% | 40.48% | 26 | 4.42% | ||||
| Package/Freight Delivery | 255 | 721 | 2.83 | 124 | 17.20% | 5 | 4.03% | 26 | 3 | 2 | 8 | 6.67% | 29.41% | 13 | 5.10% | ||||
| Packaging & Containers | 913 | 2821 | 3.09 | 671 | 23.79% | 90 | 13.41% | 126 | 18 | 11 | 24 | 18.64% | 41.73% | 53 | 5.81% | ||||
| Packaging and Containers | 119 | 177 | 1.49 | 42 | 23.73% | 9 | 21.43% | 4 | 2 | 1 | 0 | 25.81% | 26.05% | 3 | 2.52% | ||||
| Paper & Forest Products | 278 | 778 | 2.80 | 183 | 23.52% | 22 | 12.02% | 37 | 4 | 6 | 9 | 17.21% | 43.88% | 19 | 6.83% | ||||
| Performing Arts | 585 | 1573 | 2.69 | 463 | 29.43% | 59 | 12.74% | 72 | 10 | 4 | 10 | 17.23% | 50.60% | 24 | 4.10% | ||||
| Pharmaceuticals | 8057 | 24468 | 3.04 | 4894 | 20.00% | 674 | 13.77% | 726 | 57 | 97 | 95 | 15.79% | 37.95% | 249 | 3.09% | ||||
| Philanthropy | 113 | 283 | 2.50 | 99 | 34.98% | 16 | 16.16% | 17 | 3 | 3 | 2 | 21.31% | 53.98% | 8 | 7.08% | ||||
| Photography | 231 | 682 | 2.95 | 305 | 44.72% | 26 | 8.52% | 22 | 1 | 2 | 2 | 14.10% | 67.53% | 5 | 2.16% | ||||
| Plastics | 366 | 1145 | 3.13 | 252 | 22.01% | 27 | 10.71% | 45 | 5 | 10 | 10 | 12.73% | 45.08% | 25 | 6.83% | ||||
| Political Organization | 115 | 322 | 2.80 | 98 | 30.43% | 21 | 21.43% | 20 | 2 | 3 | 2 | 28.33% | 52.17% | 7 | 6.09% | ||||
| Primary/Secondary Education | 392 | 1244 | 3.17 | 405 | 32.56% | 45 | 11.11% | 65 | 3 | 14 | 6 | 14.54% | 57.91% | 23 | 5.87% | ||||
| Printing | 1579 | 4685 | 2.97 | 1454 | 31.04% | 180 | 12.38% | 190 | 26 | 30 | 29 | 17.22% | 57.38% | 85 | 5.38% | ||||
| Professional Training & Coaching | 1870 | 5722 | 3.06 | 1659 | 28.99% | 196 | 11.81% | 240 | 27 | 17 | 41 | 15.98% | 53.21% | 85 | 4.55% | ||||
| Program Development | 43 | 147 | 3.42 | 61 | 41.50% | 3 | 4.92% | 4 | 0 | 1 | 0 | 10.71% | 65.12% | 1 | 2.33% | ||||
| Public Policy | 167 | 458 | 2.74 | 145 | 31.66% | 30 | 20.69% | 26 | 6 | 4 | 3 | 30.53% | 56.89% | 13 | 7.78% | ||||
| Public Relations and Communications | 3002 | 9058 | 3.02 | 3140 | 34.67% | 346 | 11.02% | 409 | 54 | 33 | 67 | 17.47% | 56.06% | 154 | 5.13% | ||||
| Public Safety | 164 | 470 | 2.87 | 97 | 20.64% | 14 | 14.43% | 29 | 5 | 2 | 2 | 20.59% | 41.46% | 9 | 5.49% | ||||
| Publishing | 3842 | 12041 | 3.13 | 3569 | 29.64% | 362 | 10.14% | 354 | 33 | 59 | 53 | 16.30% | 48.70% | 145 | 3.77% | ||||
| Railroad Manufacture | 245 | 763 | 3.11 | 171 | 22.41% | 28 | 16.37% | 33 | 3 | 7 | 7 | 21.37% | 47.76% | 17 | 6.94% | ||||
| Real Estate | 7596 | 21982 | 2.89 | 6982 | 31.76% | 949 | 13.59% | 933 | 102 | 121 | 129 | 18.57% | 54.09% | 352 | 4.63% | ||||
| Recreational Facilities & Services | 85 | 278 | 3.27 | 69 | 24.82% | 15 | 21.74% | 11 | 0 | 3 | 0 | 25.71% | 41.18% | 3 | 3.53% | ||||
| Religious Institutions | 61 | 156 | 2.56 | 52 | 33.33% | 11 | 21.15% | 14 | 2 | 0 | 3 | 28.57% | 57.38% | 5 | 8.20% | ||||
| Renewables & Environment | 1322 | 3849 | 2.91 | 1243 | 32.29% | 130 | 10.46% | 151 | 24 | 27 | 36 | 15.31% | 54.84% | 87 | 6.58% | ||||
| Research | 1637 | 4938 | 3.02 | 1129 | 22.86% | 162 | 14.35% | 203 | 19 | 27 | 23 | 18.17% | 41.36% | 69 | 4.22% | ||||
| Restaurants | 4698 | 14130 | 3.01 | 4829 | 34.18% | 377 | 7.81% | 326 | 32 | 50 | 48 | 11.86% | 53.13% | 130 | 2.77% | ||||
| Retail | 19993 | 61350 | 3.07 | 15129 | 24.66% | 1576 | 10.42% | 1453 | 178 | 188 | 211 | 14.13% | 42.58% | 577 | 2.89% | ||||
| Security & Investigations | 705 | 2246 | 3.19 | 686 | 30.54% | 103 | 15.01% | 82 | 6 | 5 | 16 | 18.49% | 50.64% | 27 | 3.83% | ||||
| Security and Investigations | 50 | 100 | 2.00 | 38 | 38.00% | 5 | 13.16% | 6 | 1 | 0 | 0 | 17.24% | 58.00% | 1 | 2.00% | ||||
| Semiconductors | 455 | 1438 | 3.16 | 300 | 20.86% | 29 | 9.67% | 41 | 4 | 2 | 7 | 14.45% | 38.02% | 13 | 2.86% | ||||
| Services | 226 | 600 | 2.65 | 289 | 48.17% | 24 | 8.30% | 19 | 13 | 17 | 20 | 12.66% | 69.91% | 50 | 22.12% | ||||
| Shipbuilding | 84 | 238 | 2.83 | 87 | 36.55% | 24 | 27.59% | 12 | 3 | 2 | 1 | 36.54% | 61.90% | 6 | 7.14% | ||||
| Sporting Goods | 1098 | 3270 | 2.98 | 1074 | 32.84% | 134 | 12.48% | 119 | 17 | 21 | 21 | 19.25% | 55.83% | 59 | 5.37% | ||||
| Sports | 3079 | 9252 | 3.00 | 2787 | 30.12% | 309 | 11.09% | 394 | 55 | 43 | 88 | 15.20% | 53.43% | 186 | 6.04% | ||||
| Staffing & Recruiting | 5543 | 17654 | 3.18 | 5356 | 30.34% | 785 | 14.66% | 687 | 85 | 74 | 135 | 19.86% | 53.69% | 294 | 5.30% | ||||
| Staffing and Recruiting | 232 | 388 | 1.67 | 131 | 33.76% | 9 | 6.87% | 21 | 0 | 0 | 5 | 9.09% | 42.67% | 5 | 2.16% | ||||
| Supermarkets | 167 | 474 | 2.84 | 105 | 22.15% | 16 | 15.24% | 17 | 0 | 3 | 3 | 17.74% | 37.13% | 6 | 3.59% | ||||
| Telecommunications | 16537 | 48723 | 2.95 | 12020 | 24.67% | 2369 | 19.71% | 802 | 109 | 130 | 173 | 19.98% | 40.38% | 412 | 2.49% | ||||
| Telekommunikation | 18 | 26 | 1.44 | 0 | 0.00% | 0 | 0.00% | 2 | 0 | 0 | 0 | 0.00% | 0.00% | 0 | 0.00% | ||||
| Textiles | 656 | 1896 | 2.89 | 560 | 29.54% | 61 | 10.89% | 105 | 11 | 9 | 20 | 14.00% | 53.35% | 40 | 6.10% | ||||
| Think Tanks | 91 | 284 | 3.12 | 98 | 34.51% | 9 | 9.18% | 13 | 2 | 3 | 4 | 17.31% | 57.14% | 9 | 9.89% | ||||
| Tobacco | 264 | 869 | 3.29 | 177 | 20.37% | 7 | 3.95% | 21 | 2 | 2 | 3 | 6.06% | 37.50% | 7 | 2.65% | ||||
| Translation & Localization | 101 | 303 | 3.00 | 81 | 26.73% | 15 | 18.52% | 5 | 0 | 0 | 3 | 23.40% | 46.53% | 3 | 2.97% | ||||
| Transportation/Trucking/Railroad | 3152 | 9737 | 3.09 | 2652 | 27.24% | 316 | 11.92% | 349 | 30 | 50 | 35 | 16.18% | 46.48% | 115 | 3.65% | ||||
| Unknown | 1284 | 4128 | 3.21 | 1532 | 37.11% | 191 | 12.47% | 167 | 19 | 26 | 34 | 17.87% | 62.77% | 79 | 6.15% | ||||
| Utilities | 5497 | 16278 | 2.96 | 4328 | 26.59% | 521 | 12.04% | 469 | 35 | 93 | 69 | 16.65% | 43.91% | 197 | 3.58% | ||||
| Venture Capital & Private Equity | 1356 | 3894 | 2.87 | 1596 | 40.99% | 147 | 9.21% | 157 | 12 | 8 | 40 | 13.69% | 65.71% | 60 | 4.42% | ||||
| Veterinary | 169 | 495 | 2.93 | 128 | 25.86% | 22 | 17.19% | 14 | 3 | 1 | 12 | 22.09% | 50.89% | 16 | 9.47% | ||||
| Warehousing | 219 | 692 | 3.16 | 177 | 25.58% | 35 | 19.77% | 29 | 4 | 5 | 2 | 25.49% | 46.58% | 11 | 5.02% | ||||
| Wholesale | 1852 | 5636 | 3.04 | 1666 | 29.56% | 187 | 11.22% | 217 | 21 | 34 | 35 | 16.44% | 51.24% | 90 | 4.86% | ||||
| Wine & Spirits | 2362 | 7346 | 3.11 | 2383 | 32.44% | 469 | 19.68% | 237 | 31 | 33 | 17 | 20.66% | 52.88% | 81 | 3.43% | ||||
| Wine and Spirits | 173 | 393 | 2.27 | 162 | 41.22% | 45 | 27.78% | 9 | 1 | 0 | 1 | 33.65% | 60.12% | 2 | 1.16% | ||||
| Wireless | 467 | 1279 | 2.74 | 350 | 27.37% | 78 | 22.29% | 16 | 1 | 5 | 6 | 24.74% | 41.54% | 12 | 2.57% | ||||
| Writing & Editing | 41 | 136 | 3.32 | 71 | 52.21% | 2 | 2.82% | 8 | 0 | 0 | 2 | 3.23% | 75.61% | 2 | 4.88% | ||||
| Email Activity | Responses | Headline Rates | ||||||||||||||||||
| Year | Month |
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
||||
| 2019 | Mar | 2837 | 9136 | 3.22 | 2776 | 30.39% | 250 | 9.01% | 263 | 23 | 21 | 41 | 11.52% | 59.96% | 85 | 3.00% | ||||
| 2019 | Feb | 60889 | 190808 | 3.13 | 53936 | 28.27% | 6635 | 12.30% | 6222 | 621 | 677 | 924 | 13.89% | 55.11% | 2222 | 3.65% | ||||
| 2019 | Jan | 51515 | 163221 | 3.17 | 45026 | 27.59% | 5870 | 13.04% | 5436 | 541 | 657 | 856 | 16.93% | 47.99% | 2054 | 3.99% | ||||
| 2018 | Dec | 38579 | 112399 | 2.91 | 31985 | 28.46% | 4219 | 13.19% | 3447 | 470 | 408 | 583 | 16.06% | 45.89% | 1461 | 3.79% | ||||
| 2018 | Nov | 52672 | 160088 | 3.04 | 47049 | 29.39% | 5852 | 12.44% | 5696 | 686 | 777 | 995 | 16.68% | 50.34% | 2458 | 4.67% | ||||
| 2018 | Oct | 49801 | 159390 | 3.20 | 47400 | 29.74% | 7570 | 15.97% | 5406 | 570 | 729 | 789 | 20.80% | 51.68% | 2088 | 4.19% | ||||
| 2018 | Sep | 43780 | 128790 | 2.94 | 34391 | 26.70% | 5713 | 16.61% | 3748 | 432 | 543 | 620 | 22.14% | 43.15% | 1595 | 3.64% | ||||
| 2018 | Aug | 39416 | 115541 | 2.93 | 29799 | 25.79% | 5262 | 17.66% | 3489 | 444 | 566 | 564 | 23.82% | 42.42% | 1574 | 3.99% | ||||
| 2018 | Jul | 41514 | 123912 | 2.98 | 31345 | 25.30% | 5546 | 17.69% | 3178 | 394 | 517 | 496 | 24.14% | 43.02% | 1407 | 3.39% | ||||
| 2018 | Jun | 31649 | 94643 | 2.99 | 23660 | 25.00% | 1771 | 7.49% | 2652 | 289 | 396 | 434 | 11.36% | 41.09% | 1119 | 3.54% | ||||
| 2018 | May | 31517 | 99051 | 3.14 | 27959 | 28.23% | 2231 | 7.98% | 3266 | 315 | 436 | 584 | 10.58% | 48.09% | 1335 | 4.24% | ||||
| 2018 | Apr | 30137 | 92152 | 3.06 | 28208 | 30.61% | 2066 | 7.32% | 3292 | 278 | 437 | 559 | 10.18% | 49.33% | 1274 | 4.23% | ||||
| 2018 | Mar | 29345 | 91230 | 3.11 | 29139 | 31.94% | 2319 | 7.96% | 3426 | 361 | 439 | 587 | 10.29% | 52.04% | 1387 | 4.73% | ||||