SoPro are fortunate to have a treasure trove of fantastically insightful data at our fingertips. Every month our teams dive deep into our sea of data to assess performance across hundreds of campaigns. After much deliberation, we decided to publish our global cross campaign stats, no massaging, no tweaking, just straight up, fresh from the database extra digital data. Totally uncensored.
Shining a spotlight on every aspect of performance, whether good or bad, is a great way to keep us on our toes.
To improve our campaigns, we report performance on a segmented basis, in comparison with our cross-campaign averages. This approach helps us pinpoint the right areas to tweak for maximum impact each week. Segments are outlined in the tables below, and include performance by message stage, company size, industry and job title, and a host of chronological categories such as daily, monthly and yearly stats. The result is an extraordinarily unique insight into prospecting response rates by market segment.
If you can make use of our data, please do, we just ask for a back-linked citation where published.
Stats updated daily.
| Email Activity | Responses | Headline Rates | ||||||||||||||||||
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
Cost Per Lead
|
|||||
| Total | 1181574 | 3869264 | 3.27 | 1138552 | 29.43 % | 129226 | 11.35 % | 128781 | 15618 | 13670 | 16321 | 13.27 % | 50.75 % | 45609 | 3.86 % | £55.12 | ||||
| Email Activity | Responses | Headline Rates | ||||||||||||||||||
|
Message Stage
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
Cost Per Lead
|
||||
| Email 1 | 1181577 | 1181577 | 1.00 | 375714 | 31.80 % | 48123 | 12.81 % | 24224 | 3795 | 2730 | 5643 | 12.82 % | 31.69 % | 12168 | 1.03 % | / | ||||
| Email 2 | 1049881 | 1049881 | 1.00 | 319099 | 30.39 % | 33590 | 10.53 % | 44692 | 4531 | 3306 | 5111 | 12.88 % | 11.46 % | 12948 | 1.23 % | / | ||||
| Email 3 | 891099 | 891099 | 1.00 | 255143 | 28.63 % | 27435 | 10.75 % | 37636 | 4373 | 5057 | 3518 | 15.46 % | 7.42 % | 12948 | 1.45 % | / | ||||
| Email 4 | 745217 | 745217 | 1.00 | 188198 | 25.25 % | 20023 | 10.64 % | 22269 | 2968 | 2592 | 2123 | 15.64 % | 4.90 % | 7683 | 1.03 % | / | ||||
| Email Activity | Responses | Headline Rates | ||||||||||||||||||
|
Company size
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
Cost Per Lead
|
||||
| 1-10 employees | 53779 | 167473 | 3.11 | 77029 | 45.99 % | 5838 | 7.58 % | 7583 | 1137 | 191 | 1406 | 13.78 % | 68.82 % | 2734 | 5.08 % | £43.06 | ||||
| 11-50 employees | 203079 | 654905 | 3.22 | 243522 | 37.18 % | 15938 | 6.54 % | 26850 | 3575 | 1800 | 4329 | 9.94 % | 60.99 % | 9704 | 4.78 % | £44.86 | ||||
| 51-200 employees | 236395 | 776371 | 3.28 | 244485 | 31.49 % | 21036 | 8.60 % | 28370 | 3430 | 2718 | 3491 | 10.92 % | 54.97 % | 9639 | 4.08 % | £52.16 | ||||
| 201-500 employees | 132036 | 427062 | 3.23 | 116398 | 27.26 % | 13649 | 11.73 % | 14665 | 1711 | 1689 | 1624 | 12.91 % | 48.46 % | 5024 | 3.81 % | £55.92 | ||||
| 501-1000 employees | 111943 | 373658 | 3.34 | 95978 | 25.69 % | 11644 | 12.13 % | 11851 | 1335 | 1664 | 1252 | 13.12 % | 47.04 % | 4251 | 3.80 % | £56.40 | ||||
| 1001-5000 employees | 208984 | 693751 | 3.32 | 178350 | 25.71 % | 28829 | 16.16 % | 21134 | 2429 | 3114 | 2270 | 16.30 % | 46.40 % | 7813 | 3.74 % | £57.29 | ||||
| 5001-10,000 employees | 70802 | 237040 | 3.35 | 57331 | 24.19 % | 11721 | 20.44 % | 6092 | 714 | 835 | 626 | 19.39 % | 44.22 % | 2175 | 3.07 % | £69.51 | ||||
| 10,001+ employees | 158043 | 517915 | 3.28 | 118652 | 22.91 % | 20144 | 16.98 % | 11730 | 1275 | 1637 | 1330 | 16.87 % | 41.31 % | 4242 | 2.68 % | £79.58 | ||||
| Email Activity | Responses | Headline Rates | ||||||||||||||||||
|
Industry
|
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
Cost Per Lead
|
||||
| Accounting | 10190 | 32322 | 3.17 | 9021 | 27.91 % | 554 | 6.14 % | 933 | 87 | 59 | 101 | 8.27 % | 48.88 % | 247 | 2.42 % | £83.52 | ||||
| Airlines/Aviation | 13538 | 43702 | 3.23 | 12502 | 28.61 % | 1627 | 13.01 % | 1400 | 179 | 172 | 157 | 13.93 % | 50.47 % | 508 | 3.75 % | £54.96 | ||||
| Alternative Dispute Resolution | 55 | 174 | 3.16 | 60 | 34.48 % | 10 | 16.67 % | 5 | 1 | 2 | 1 | 23.33 % | 54.55 % | 4 | 7.27 % | £27.45 | ||||
| Alternative Medicine | 86 | 265 | 3.08 | 127 | 47.92 % | 5 | 3.94 % | 9 | 2 | 1 | 3 | 8.93 % | 65.12 % | 6 | 6.98 % | £29.94 | ||||
| Animation | 335 | 1038 | 3.10 | 382 | 36.80 % | 31 | 8.12 % | 34 | 4 | 1 | 4 | 14.29 % | 58.51 % | 9 | 2.69 % | £75.56 | ||||
| Apparel & Fashion | 23107 | 79881 | 3.46 | 24235 | 30.34 % | 2394 | 9.88 % | 1881 | 281 | 193 | 251 | 11.85 % | 50.45 % | 725 | 3.14 % | £65.59 | ||||
| Architecture & Planning | 11958 | 38048 | 3.18 | 12477 | 32.79 % | 870 | 6.97 % | 1976 | 184 | 163 | 177 | 8.41 % | 54.17 % | 524 | 4.38 % | £46.35 | ||||
| Arts & Crafts | 624 | 1847 | 2.96 | 763 | 41.31 % | 75 | 9.83 % | 107 | 14 | 4 | 18 | 15.29 % | 63.94 % | 36 | 5.77 % | £34.47 | ||||
| Automotive | 31546 | 103672 | 3.29 | 29483 | 28.44 % | 4171 | 14.15 % | 3141 | 495 | 432 | 504 | 16.85 % | 50.29 % | 1431 | 4.54 % | £45.73 | ||||
| Aviation & Aerospace | 2293 | 7252 | 3.16 | 1822 | 25.12 % | 366 | 20.09 % | 260 | 26 | 28 | 34 | 20.98 % | 46.97 % | 88 | 3.84 % | £53.94 | ||||
| Banking | 17455 | 59190 | 3.39 | 15440 | 26.09 % | 2961 | 19.18 % | 1409 | 149 | 149 | 162 | 17.59 % | 43.74 % | 460 | 2.64 % | £78.76 | ||||
| Biotechnology | 29433 | 92950 | 3.16 | 23909 | 25.72 % | 2979 | 12.46 % | 3075 | 349 | 299 | 462 | 14.41 % | 45.45 % | 1110 | 3.77 % | £54.15 | ||||
| Broadcast Media | 4008 | 12430 | 3.10 | 4169 | 33.54 % | 578 | 13.86 % | 463 | 44 | 45 | 60 | 15.25 % | 55.14 % | 149 | 3.72 % | £55.07 | ||||
| Building Materials | 9472 | 30312 | 3.20 | 8479 | 27.97 % | 821 | 9.68 % | 1198 | 135 | 161 | 125 | 12.53 % | 49.36 % | 421 | 4.44 % | £46.15 | ||||
| Business Supplies & Equipment | 3940 | 12983 | 3.30 | 4095 | 31.54 % | 411 | 10.04 % | 459 | 62 | 52 | 55 | 11.41 % | 55.63 % | 169 | 4.29 % | £46.80 | ||||
| Capital Markets | 1041 | 3373 | 3.24 | 1002 | 29.71 % | 71 | 7.09 % | 143 | 15 | 5 | 6 | 9.75 % | 53.22 % | 26 | 2.50 % | £81.80 | ||||
| Chemicals | 8038 | 26700 | 3.32 | 7491 | 28.06 % | 702 | 9.37 % | 989 | 96 | 115 | 93 | 11.09 % | 49.45 % | 304 | 3.78 % | £54.43 | ||||
| Civic & Social Organization | 1936 | 6127 | 3.16 | 1628 | 26.57 % | 146 | 8.97 % | 293 | 23 | 42 | 22 | 11.32 % | 48.35 % | 87 | 4.49 % | £44.93 | ||||
| Civil Engineering | 6464 | 20702 | 3.20 | 5777 | 27.91 % | 460 | 7.96 % | 788 | 69 | 121 | 87 | 10.47 % | 49.66 % | 277 | 4.29 % | £47.43 | ||||
| Commercial Real Estate | 2168 | 6871 | 3.17 | 2271 | 33.05 % | 207 | 9.11 % | 351 | 30 | 46 | 45 | 12.28 % | 57.84 % | 121 | 5.58 % | £36.21 | ||||
| Computer & Network Security | 3434 | 11545 | 3.36 | 3276 | 28.38 % | 213 | 6.50 % | 272 | 45 | 18 | 40 | 9.43 % | 49.10 % | 103 | 3.00 % | £67.33 | ||||
| Computer Games | 3456 | 11447 | 3.31 | 3547 | 30.99 % | 212 | 5.98 % | 318 | 42 | 22 | 27 | 9.23 % | 52.98 % | 91 | 2.63 % | £76.91 | ||||
| Computer Hardware | 1831 | 6105 | 3.33 | 1705 | 27.93 % | 275 | 16.13 % | 134 | 24 | 10 | 19 | 17.07 % | 47.68 % | 53 | 2.89 % | £69.95 | ||||
| Computer Networking | 1354 | 4644 | 3.43 | 981 | 21.12 % | 35 | 3.57 % | 74 | 8 | 7 | 8 | 5.70 % | 38.85 % | 23 | 1.70 % | £120.30 | ||||
| Computer Software | 33211 | 112538 | 3.39 | 33591 | 29.85 % | 2055 | 6.12 % | 2704 | 361 | 148 | 374 | 8.39 % | 51.49 % | 883 | 2.66 % | £76.48 | ||||
| Construction | 35847 | 114849 | 3.20 | 33912 | 29.53 % | 3728 | 10.99 % | 4442 | 441 | 607 | 431 | 11.97 % | 52.09 % | 1479 | 4.13 % | £49.43 | ||||
| Consumer Electronics | 8122 | 27034 | 3.33 | 8447 | 31.25 % | 1044 | 12.36 % | 609 | 70 | 61 | 83 | 15.93 % | 52.11 % | 214 | 2.63 % | £78.85 | ||||
| Consumer Goods | 26617 | 87617 | 3.29 | 23294 | 26.59 % | 2451 | 10.52 % | 2536 | 383 | 317 | 371 | 12.85 % | 47.71 % | 1071 | 4.02 % | £51.86 | ||||
| Consumer Services | 1779 | 6036 | 3.39 | 1941 | 32.16 % | 133 | 6.85 % | 170 | 20 | 13 | 37 | 9.68 % | 54.02 % | 70 | 3.93 % | £52.50 | ||||
| Cosmetics | 7260 | 24112 | 3.32 | 7639 | 31.68 % | 586 | 7.67 % | 641 | 98 | 56 | 117 | 11.11 % | 50.85 % | 271 | 3.73 % | £55.67 | ||||
| Dairy | 926 | 2696 | 2.91 | 756 | 28.04 % | 111 | 14.68 % | 126 | 10 | 26 | 20 | 13.47 % | 48.92 % | 56 | 6.05 % | £33.65 | ||||
| Defense & Space | 4163 | 13911 | 3.34 | 2678 | 19.25 % | 684 | 25.54 % | 346 | 40 | 45 | 43 | 23.77 % | 35.67 % | 128 | 3.07 % | £66.95 | ||||
| Design | 9371 | 30940 | 3.30 | 12670 | 40.95 % | 1050 | 8.29 % | 1256 | 154 | 88 | 177 | 14.26 % | 63.15 % | 419 | 4.47 % | £44.75 | ||||
| E-Learning | 2782 | 9087 | 3.27 | 2941 | 32.36 % | 195 | 6.63 % | 200 | 31 | 8 | 43 | 9.83 % | 52.66 % | 82 | 2.95 % | £67.47 | ||||
| Education Management | 11053 | 35805 | 3.24 | 11216 | 31.33 % | 877 | 7.82 % | 1524 | 183 | 164 | 202 | 10.90 % | 53.77 % | 549 | 4.97 % | £40.09 | ||||
| Electrical/Electronic Manufacturing | 13765 | 46054 | 3.35 | 12586 | 27.33 % | 2131 | 16.93 % | 1580 | 174 | 171 | 162 | 16.78 % | 49.83 % | 507 | 3.68 % | £56.02 | ||||
| Entertainment | 7313 | 23644 | 3.23 | 7673 | 32.45 % | 791 | 10.31 % | 777 | 139 | 59 | 120 | 14.33 % | 54.12 % | 318 | 4.35 % | £47.21 | ||||
| Environmental Services | 3192 | 10221 | 3.20 | 3460 | 33.85 % | 444 | 12.83 % | 479 | 50 | 44 | 54 | 14.19 % | 57.86 % | 148 | 4.64 % | £43.56 | ||||
| Events Services | 7637 | 24245 | 3.17 | 8515 | 35.12 % | 910 | 10.69 % | 928 | 164 | 86 | 145 | 15.66 % | 59.20 % | 395 | 5.17 % | £38.38 | ||||
| Executive Office | 229 | 750 | 3.28 | 321 | 42.80 % | 27 | 8.41 % | 35 | 5 | 2 | 11 | 11.11 % | 70.74 % | 18 | 7.86 % | £24.84 | ||||
| Facilities Services | 8313 | 27464 | 3.30 | 9336 | 33.99 % | 1861 | 19.93 % | 984 | 125 | 150 | 137 | 19.88 % | 57.12 % | 412 | 4.96 % | £40.72 | ||||
| Farming | 821 | 2726 | 3.32 | 869 | 31.88 % | 75 | 8.63 % | 108 | 13 | 7 | 13 | 11.60 % | 55.66 % | 33 | 4.02 % | £50.85 | ||||
| Financial Services | 74584 | 249803 | 3.35 | 68861 | 27.57 % | 9006 | 13.08 % | 7288 | 720 | 562 | 841 | 13.90 % | 48.89 % | 2123 | 2.85 % | £71.63 | ||||
| Fine Art | 326 | 1060 | 3.25 | 321 | 30.28 % | 33 | 10.28 % | 49 | 8 | 3 | 7 | 15.98 % | 51.84 % | 18 | 5.52 % | £35.54 | ||||
| Fishery | 60 | 204 | 3.40 | 84 | 41.18 % | 5 | 5.95 % | 8 | 2 | 2 | 1 | 11.90 % | 70.00 % | 5 | 8.33 % | £22.67 | ||||
| Food & Beverages | 29309 | 94829 | 3.24 | 29905 | 31.54 % | 3627 | 12.13 % | 3587 | 472 | 440 | 461 | 13.77 % | 54.23 % | 1373 | 4.68 % | £43.99 | ||||
| Food Production | 18950 | 61176 | 3.23 | 16341 | 26.71 % | 1779 | 10.89 % | 2364 | 261 | 354 | 238 | 12.33 % | 47.69 % | 853 | 4.50 % | £45.68 | ||||
| Fund-Raising | 422 | 1313 | 3.11 | 387 | 29.47 % | 35 | 9.04 % | 64 | 11 | 7 | 16 | 12.75 % | 59.48 % | 34 | 8.06 % | £24.79 | ||||
| Furniture | 5377 | 17900 | 3.33 | 6145 | 34.33 % | 633 | 10.30 % | 681 | 108 | 78 | 78 | 12.48 % | 59.16 % | 264 | 4.91 % | £41.47 | ||||
| Gambling & Casinos | 1820 | 6889 | 3.79 | 2236 | 32.46 % | 541 | 24.19 % | 177 | 21 | 22 | 28 | 23.70 % | 59.34 % | 71 | 3.90 % | £52.87 | ||||
| Glass, Ceramics & Concrete | 647 | 2183 | 3.37 | 703 | 32.20 % | 86 | 12.23 % | 109 | 6 | 9 | 18 | 15.32 % | 57.50 % | 33 | 5.10 % | £38.61 | ||||
| Government Administration | 7406 | 23350 | 3.15 | 5101 | 21.85 % | 965 | 18.92 % | 1088 | 90 | 191 | 84 | 19.96 % | 40.12 % | 365 | 4.93 % | £42.84 | ||||
| Government Relations | 316 | 862 | 2.73 | 244 | 28.31 % | 36 | 14.75 % | 42 | 3 | 8 | 5 | 13.97 % | 43.04 % | 16 | 5.06 % | £40.47 | ||||
| Graphic Design | 382 | 1286 | 3.37 | 611 | 47.51 % | 53 | 8.67 % | 52 | 3 | 4 | 8 | 15.83 % | 67.80 % | 15 | 3.93 % | £50.05 | ||||
| Health, Wellness & Fitness | 11535 | 37231 | 3.23 | 12250 | 32.90 % | 1111 | 9.07 % | 1265 | 212 | 127 | 209 | 11.41 % | 54.55 % | 548 | 4.75 % | £43.30 | ||||
| Higher Education | 11957 | 38362 | 3.21 | 11409 | 29.74 % | 1744 | 15.29 % | 1562 | 237 | 312 | 147 | 16.35 % | 50.59 % | 696 | 5.82 % | £35.92 | ||||
| Hospital & Health Care | 25326 | 84893 | 3.35 | 22558 | 26.57 % | 7479 | 33.15 % | 2530 | 446 | 387 | 396 | 32.31 % | 47.20 % | 1229 | 4.85 % | £42.73 | ||||
| Hospitality | 17480 | 55707 | 3.19 | 17989 | 32.29 % | 1793 | 9.97 % | 2572 | 358 | 292 | 327 | 12.62 % | 55.48 % | 977 | 5.59 % | £36.31 | ||||
| Human Resources | 2664 | 8401 | 3.15 | 2808 | 33.42 % | 321 | 11.43 % | 393 | 35 | 17 | 46 | 11.87 % | 59.12 % | 98 | 3.68 % | £53.53 | ||||
| Import & Export | 624 | 2044 | 3.28 | 717 | 35.08 % | 93 | 12.97 % | 99 | 13 | 11 | 11 | 14.25 % | 59.62 % | 35 | 5.61 % | £34.25 | ||||
| Individual & Family Services | 775 | 2540 | 3.28 | 727 | 28.62 % | 119 | 16.37 % | 121 | 15 | 7 | 5 | 12.85 % | 50.19 % | 27 | 3.48 % | £60.62 | ||||
| Industrial Automation | 2599 | 8454 | 3.25 | 2386 | 28.22 % | 293 | 12.28 % | 328 | 29 | 36 | 37 | 14.80 % | 50.94 % | 102 | 3.92 % | £53.00 | ||||
| Information Services | 4532 | 15331 | 3.38 | 3190 | 20.81 % | 199 | 6.24 % | 367 | 34 | 30 | 48 | 8.44 % | 40.25 % | 112 | 2.47 % | £82.20 | ||||
| Information Technology & Services | 61144 | 206224 | 3.37 | 62007 | 30.07 % | 5298 | 8.54 % | 5124 | 626 | 378 | 838 | 10.67 % | 51.91 % | 1842 | 3.01 % | £67.24 | ||||
| Insurance | 25263 | 83855 | 3.32 | 22259 | 26.54 % | 2645 | 11.88 % | 2435 | 248 | 287 | 256 | 12.34 % | 48.87 % | 791 | 3.13 % | £65.12 | ||||
| International Affairs | 188 | 597 | 3.18 | 199 | 33.33 % | 31 | 15.58 % | 26 | 2 | 1 | 5 | 17.09 % | 62.23 % | 8 | 4.26 % | £45.53 | ||||
| International Trade & Development | 1102 | 3501 | 3.18 | 1186 | 33.88 % | 209 | 17.62 % | 168 | 21 | 11 | 16 | 16.95 % | 57.80 % | 48 | 4.36 % | £46.32 | ||||
| Internet | 17664 | 60692 | 3.44 | 19840 | 32.69 % | 1229 | 6.19 % | 1214 | 164 | 88 | 202 | 9.36 % | 51.66 % | 454 | 2.57 % | £79.33 | ||||
| Investment Banking | 2495 | 8242 | 3.30 | 2984 | 36.20 % | 302 | 10.12 % | 324 | 22 | 18 | 30 | 12.61 % | 62.28 % | 70 | 2.81 % | £72.56 | ||||
| Investment Management | 12710 | 40805 | 3.21 | 11782 | 28.87 % | 971 | 8.24 % | 1582 | 120 | 111 | 166 | 9.83 % | 52.25 % | 397 | 3.12 % | £64.82 | ||||
| Judiciary | 22 | 79 | 3.59 | 27 | 34.18 % | 3 | 11.11 % | 6 | 1 | 0 | 1 | 25.00 % | 54.55 % | 2 | 9.09 % | £24.30 | ||||
| Law Enforcement | 323 | 1027 | 3.18 | 133 | 12.95 % | 7 | 5.26 % | 49 | 5 | 5 | 3 | 7.95 % | 27.24 % | 13 | 4.02 % | £52.15 | ||||
| Law Practice | 10764 | 34921 | 3.24 | 10947 | 31.35 % | 1007 | 9.20 % | 1285 | 177 | 128 | 133 | 9.74 % | 56.38 % | 438 | 4.07 % | £49.90 | ||||
| Legal Services | 6747 | 21705 | 3.22 | 6165 | 28.40 % | 404 | 6.55 % | 853 | 98 | 82 | 92 | 7.61 % | 52.97 % | 272 | 4.03 % | £49.58 | ||||
| Leisure, Travel & Tourism | 18285 | 58408 | 3.19 | 19235 | 32.93 % | 1851 | 9.62 % | 2254 | 349 | 240 | 477 | 12.22 % | 55.45 % | 1066 | 5.83 % | £34.80 | ||||
| Libraries | 61 | 219 | 3.59 | 38 | 17.35 % | 4 | 10.53 % | 9 | 0 | 0 | 2 | 16.00 % | 40.98 % | 2 | 3.28 % | £58.44 | ||||
| Logistics & Supply Chain | 14263 | 46553 | 3.26 | 10965 | 23.55 % | 1077 | 9.82 % | 1630 | 170 | 212 | 182 | 10.14 % | 45.34 % | 564 | 3.95 % | £52.13 | ||||
| Luxury Goods & Jewelry | 6949 | 23650 | 3.40 | 6831 | 28.88 % | 562 | 8.23 % | 593 | 107 | 46 | 86 | 10.76 % | 50.17 % | 239 | 3.44 % | £60.37 | ||||
| Machinery | 4679 | 15588 | 3.33 | 4929 | 31.62 % | 610 | 12.38 % | 626 | 82 | 82 | 70 | 14.79 % | 56.06 % | 234 | 5.00 % | £49.31 | ||||
| Management Consulting | 14287 | 45694 | 3.20 | 16045 | 35.11 % | 1095 | 6.82 % | 1939 | 209 | 95 | 286 | 9.97 % | 60.50 % | 590 | 4.13 % | £49.03 | ||||
| Maritime | 2264 | 7363 | 3.25 | 2118 | 28.77 % | 316 | 14.92 % | 349 | 36 | 42 | 33 | 15.78 % | 52.08 % | 111 | 4.90 % | £41.04 | ||||
| Market Research | 3308 | 10429 | 3.15 | 2975 | 28.53 % | 202 | 6.79 % | 343 | 32 | 30 | 49 | 10.41 % | 49.97 % | 111 | 3.36 % | £59.13 | ||||
| Marketing & Advertising | 41347 | 136041 | 3.29 | 46913 | 34.48 % | 3560 | 7.59 % | 3856 | 493 | 354 | 670 | 11.45 % | 56.84 % | 1517 | 3.67 % | £54.84 | ||||
| Mechanical or Industrial Engineering | 14277 | 47102 | 3.30 | 13484 | 28.63 % | 2099 | 15.57 % | 1958 | 231 | 271 | 180 | 17.65 % | 52.03 % | 682 | 4.78 % | £46.82 | ||||
| Media Production | 4255 | 13588 | 3.19 | 6108 | 44.95 % | 744 | 12.18 % | 506 | 63 | 33 | 103 | 18.48 % | 66.39 % | 199 | 4.68 % | £42.40 | ||||
| Medical Devices | 13858 | 46637 | 3.37 | 12960 | 27.79 % | 2123 | 16.38 % | 1388 | 135 | 128 | 153 | 15.37 % | 51.46 % | 416 | 3.00 % | £68.83 | ||||
| Medical Practice | 852 | 2874 | 3.37 | 909 | 31.63 % | 153 | 16.83 % | 92 | 15 | 11 | 18 | 16.67 % | 54.93 % | 44 | 5.16 % | £40.58 | ||||
| Mental Health Care | 1245 | 4076 | 3.27 | 1374 | 33.71 % | 424 | 30.86 % | 174 | 19 | 15 | 12 | 27.44 % | 55.90 % | 46 | 3.69 % | £56.07 | ||||
| Military | 285 | 938 | 3.29 | 231 | 24.63 % | 40 | 17.32 % | 8 | 2 | 0 | 1 | 12.39 % | 39.65 % | 3 | 1.05 % | £206.90 | ||||
| Mining & Metals | 4507 | 14809 | 3.29 | 4587 | 30.97 % | 894 | 19.49 % | 574 | 80 | 94 | 70 | 20.63 % | 54.74 % | 244 | 5.41 % | £45.90 | ||||
| Motion Pictures & Film | 1022 | 3272 | 3.20 | 1347 | 41.17 % | 109 | 8.09 % | 140 | 12 | 14 | 24 | 15.01 % | 63.89 % | 50 | 4.89 % | £41.21 | ||||
| Museums & Institutions | 1120 | 3414 | 3.05 | 924 | 27.07 % | 192 | 20.78 % | 193 | 17 | 32 | 23 | 22.18 % | 49.11 % | 72 | 6.43 % | £31.55 | ||||
| Music | 1789 | 5758 | 3.22 | 1991 | 34.58 % | 171 | 8.59 % | 239 | 40 | 20 | 33 | 13.00 % | 59.75 % | 93 | 5.20 % | £39.09 | ||||
| Nanotechnology | 312 | 1013 | 3.25 | 446 | 44.03 % | 81 | 18.16 % | 44 | 6 | 6 | 8 | 20.85 % | 67.63 % | 20 | 6.41 % | £30.01 | ||||
| Newspapers | 518 | 1818 | 3.51 | 752 | 41.36 % | 30 | 3.99 % | 55 | 4 | 8 | 3 | 6.61 % | 70.08 % | 15 | 2.90 % | £69.10 | ||||
| Nonprofit Organization Management | 9663 | 30499 | 3.16 | 8800 | 28.85 % | 1103 | 12.53 % | 1593 | 195 | 174 | 185 | 14.55 % | 51.86 % | 554 | 5.73 % | £35.53 | ||||
| Oil & Energy | 24214 | 78834 | 3.26 | 20975 | 26.61 % | 2675 | 12.75 % | 2856 | 373 | 414 | 342 | 14.54 % | 49.35 % | 1129 | 4.66 % | £43.83 | ||||
| Online Media | 2223 | 7073 | 3.18 | 2612 | 36.93 % | 144 | 5.51 % | 186 | 26 | 21 | 25 | 10.24 % | 57.13 % | 72 | 3.24 % | £62.34 | ||||
| Outsourcing/Offshoring | 1823 | 5892 | 3.23 | 1567 | 26.60 % | 127 | 8.10 % | 195 | 22 | 16 | 34 | 9.92 % | 47.01 % | 72 | 3.95 % | £50.66 | ||||
| Package/Freight Delivery | 638 | 2019 | 3.16 | 431 | 21.35 % | 48 | 11.14 % | 60 | 7 | 10 | 4 | 12.70 % | 38.24 % | 21 | 3.29 % | £62.29 | ||||
| Packaging & Containers | 3925 | 12792 | 3.26 | 3383 | 26.45 % | 510 | 15.08 % | 456 | 86 | 62 | 73 | 17.58 % | 48.10 % | 221 | 5.63 % | £36.67 | ||||
| Paper & Forest Products | 1025 | 3181 | 3.10 | 969 | 30.46 % | 139 | 14.34 % | 176 | 11 | 29 | 21 | 14.18 % | 53.66 % | 61 | 5.95 % | £34.37 | ||||
| Performing Arts | 783 | 2521 | 3.22 | 913 | 36.22 % | 86 | 9.42 % | 134 | 12 | 15 | 20 | 14.69 % | 62.58 % | 47 | 6.00 % | £33.54 | ||||
| Pharmaceuticals | 37970 | 121045 | 3.19 | 25360 | 20.95 % | 3704 | 14.61 % | 3640 | 356 | 348 | 388 | 14.66 % | 39.94 % | 1092 | 2.88 % | £71.71 | ||||
| Philanthropy | 430 | 1281 | 2.98 | 521 | 40.67 % | 39 | 7.49 % | 70 | 6 | 6 | 8 | 13.06 % | 62.33 % | 20 | 4.65 % | £42.19 | ||||
| Photography | 556 | 1808 | 3.25 | 800 | 44.25 % | 65 | 8.13 % | 74 | 10 | 2 | 10 | 13.75 % | 66.73 % | 22 | 3.96 % | £49.24 | ||||
| Plastics | 2206 | 7342 | 3.33 | 2138 | 29.12 % | 303 | 14.17 % | 294 | 40 | 31 | 38 | 15.86 % | 51.72 % | 109 | 4.94 % | £40.67 | ||||
| Political Organization | 167 | 478 | 2.86 | 111 | 23.22 % | 16 | 14.41 % | 29 | 6 | 5 | 2 | 18.92 % | 44.31 % | 13 | 7.78 % | £25.99 | ||||
| Primary/Secondary Education | 1558 | 4979 | 3.20 | 1990 | 39.97 % | 182 | 9.15 % | 290 | 34 | 25 | 14 | 10.83 % | 61.04 % | 73 | 4.69 % | £43.95 | ||||
| Printing | 2389 | 7973 | 3.34 | 2455 | 30.79 % | 157 | 6.40 % | 280 | 27 | 39 | 27 | 9.27 % | 54.63 % | 93 | 3.89 % | £51.57 | ||||
| Professional Training & Coaching | 3758 | 11095 | 2.95 | 4044 | 36.45 % | 298 | 7.37 % | 551 | 66 | 28 | 73 | 9.89 % | 59.21 % | 167 | 4.44 % | £44.08 | ||||
| Program Development | 149 | 493 | 3.31 | 188 | 38.13 % | 7 | 3.72 % | 18 | 3 | 1 | 1 | 5.05 % | 66.44 % | 5 | 3.36 % | £57.90 | ||||
| Public Policy | 248 | 718 | 2.90 | 191 | 26.60 % | 21 | 10.99 % | 41 | 4 | 4 | 4 | 14.17 % | 48.39 % | 12 | 4.84 % | £41.27 | ||||
| Public Relations & Communications | 6059 | 18321 | 3.02 | 6263 | 34.18 % | 538 | 8.59 % | 992 | 101 | 52 | 132 | 12.84 % | 58.08 % | 285 | 4.70 % | £41.91 | ||||
| Public Safety | 734 | 2315 | 3.15 | 562 | 24.28 % | 70 | 12.46 % | 114 | 9 | 12 | 10 | 15.43 % | 44.14 % | 31 | 4.22 % | £48.88 | ||||
| Publishing | 4945 | 16617 | 3.36 | 5382 | 32.39 % | 400 | 7.43 % | 551 | 64 | 59 | 71 | 10.87 % | 54.12 % | 194 | 3.92 % | £51.26 | ||||
| Railroad Manufacture | 666 | 2140 | 3.21 | 523 | 24.44 % | 30 | 5.74 % | 74 | 10 | 11 | 9 | 8.13 % | 48.05 % | 30 | 4.50 % | £44.55 | ||||
| Real Estate | 16098 | 49614 | 3.08 | 16886 | 34.03 % | 1526 | 9.04 % | 2356 | 310 | 239 | 348 | 12.85 % | 57.05 % | 897 | 5.57 % | £36.38 | ||||
| Recreational Facilities & Services | 349 | 1140 | 3.27 | 457 | 40.09 % | 18 | 3.94 % | 44 | 15 | 3 | 10 | 7.42 % | 65.62 % | 28 | 8.02 % | £23.84 | ||||
| Religious Institutions | 183 | 552 | 3.02 | 210 | 38.04 % | 19 | 9.05 % | 34 | 1 | 10 | 6 | 11.97 % | 63.93 % | 17 | 9.29 % | £23.27 | ||||
| Renewables & Environment | 5304 | 16838 | 3.17 | 5448 | 32.36 % | 459 | 8.43 % | 782 | 107 | 72 | 116 | 11.22 % | 57.98 % | 295 | 5.56 % | £36.07 | ||||
| Research | 6131 | 19037 | 3.11 | 5356 | 28.13 % | 863 | 16.11 % | 786 | 59 | 99 | 86 | 19.47 % | 49.44 % | 244 | 3.98 % | £51.12 | ||||
| Restaurants | 4783 | 16163 | 3.38 | 5766 | 35.67 % | 699 | 12.12 % | 523 | 75 | 52 | 91 | 13.56 % | 58.92 % | 218 | 4.56 % | £45.57 | ||||
| Retail | 48869 | 168070 | 3.44 | 43288 | 25.76 % | 4107 | 9.49 % | 4112 | 536 | 491 | 439 | 11.55 % | 45.40 % | 1466 | 3.00 % | £69.09 | ||||
| Security & Investigations | 3002 | 9738 | 3.24 | 3463 | 35.56 % | 190 | 5.49 % | 331 | 34 | 29 | 52 | 7.22 % | 62.76 % | 115 | 3.83 % | £52.48 | ||||
| Semiconductors | 2259 | 7174 | 3.18 | 1655 | 23.07 % | 156 | 9.43 % | 222 | 24 | 21 | 27 | 10.86 % | 44.44 % | 72 | 3.19 % | £63.50 | ||||
| Shipbuilding | 217 | 707 | 3.26 | 222 | 31.40 % | 22 | 9.91 % | 31 | 5 | 3 | 2 | 12.20 % | 56.68 % | 10 | 4.61 % | £44.11 | ||||
| Sporting Goods | 4586 | 15435 | 3.37 | 4984 | 32.29 % | 408 | 8.19 % | 519 | 67 | 51 | 76 | 11.17 % | 55.26 % | 194 | 4.23 % | £49.15 | ||||
| Sports | 6262 | 19561 | 3.12 | 7061 | 36.10 % | 739 | 10.47 % | 908 | 159 | 109 | 168 | 13.32 % | 63.54 % | 436 | 6.96 % | £28.93 | ||||
| Staffing & Recruiting | 20465 | 64414 | 3.15 | 22627 | 35.13 % | 1732 | 7.65 % | 3288 | 308 | 177 | 255 | 8.58 % | 59.21 % | 740 | 3.62 % | £55.44 | ||||
| Supermarkets | 984 | 3415 | 3.47 | 802 | 23.48 % | 122 | 15.21 % | 70 | 13 | 16 | 7 | 15.53 % | 43.19 % | 36 | 3.66 % | £59.51 | ||||
| Telecommunications | 24884 | 84214 | 3.38 | 22357 | 26.55 % | 3700 | 16.55 % | 1902 | 214 | 191 | 242 | 16.02 % | 47.05 % | 647 | 2.60 % | £79.19 | ||||
| Textiles | 2254 | 7566 | 3.36 | 2302 | 30.43 % | 258 | 11.21 % | 270 | 29 | 26 | 34 | 13.79 % | 52.75 % | 89 | 3.95 % | £51.75 | ||||
| Think Tanks | 278 | 857 | 3.08 | 350 | 40.84 % | 34 | 9.71 % | 32 | 8 | 2 | 6 | 13.11 % | 65.83 % | 16 | 5.76 % | £34.66 | ||||
| Tobacco | 996 | 3010 | 3.02 | 1044 | 34.68 % | 212 | 20.31 % | 75 | 18 | 20 | 16 | 23.62 % | 56.53 % | 54 | 5.42 % | £37.84 | ||||
| Translation & Localization | 462 | 1431 | 3.10 | 400 | 27.95 % | 33 | 8.25 % | 39 | 9 | 2 | 5 | 10.71 % | 48.48 % | 16 | 3.46 % | £58.07 | ||||
| Transportation/Trucking/Railroad | 9345 | 29962 | 3.21 | 7997 | 26.69 % | 762 | 9.53 % | 1070 | 115 | 154 | 101 | 10.84 % | 47.48 % | 370 | 3.96 % | £51.74 | ||||
| Utilities | 16002 | 49115 | 3.07 | 13352 | 27.19 % | 1757 | 13.16 % | 1631 | 181 | 292 | 193 | 13.83 % | 45.36 % | 666 | 4.16 % | £49.51 | ||||
| Venture Capital & Private Equity | 5740 | 15968 | 2.78 | 7086 | 44.38 % | 457 | 6.45 % | 879 | 151 | 52 | 131 | 9.61 % | 66.34 % | 334 | 5.82 % | £34.61 | ||||
| Veterinary | 419 | 1309 | 3.12 | 382 | 29.18 % | 28 | 7.33 % | 66 | 6 | 6 | 16 | 9.69 % | 54.18 % | 28 | 6.68 % | £31.05 | ||||
| Warehousing | 688 | 2296 | 3.34 | 718 | 31.27 % | 59 | 8.22 % | 85 | 7 | 8 | 10 | 12.10 % | 54.07 % | 25 | 3.63 % | £56.30 | ||||
| Wholesale | 7113 | 22889 | 3.22 | 6424 | 28.07 % | 701 | 10.91 % | 887 | 106 | 116 | 97 | 12.44 % | 49.18 % | 319 | 4.48 % | £46.34 | ||||
| Wine & Spirits | 5838 | 18346 | 3.14 | 6798 | 37.05 % | 1188 | 17.48 % | 657 | 80 | 71 | 57 | 18.50 % | 59.25 % | 208 | 3.56 % | £57.75 | ||||
| Wireless | 552 | 1923 | 3.48 | 573 | 29.80 % | 70 | 12.22 % | 50 | 9 | 2 | 10 | 13.36 % | 50.18 % | 21 | 3.80 % | £53.14 | ||||
| Writing & Editing | 130 | 402 | 3.09 | 171 | 42.54 % | 17 | 9.94 % | 26 | 4 | 1 | 1 | 17.24 % | 66.92 % | 6 | 4.62 % | £41.40 | ||||
| Email Activity | Responses | Headline Rates | |||||||||||||||||||
| Year | Month |
Prospects Engaged
|
Emails Sent
|
Emails Per Prospect
|
Opened
|
Opened %
|
Clicked
|
Clicked %
|
Polite Decline
|
Deferred Interest
|
Referral
|
Positive Response
|
Unique Clicked %
|
Unique Open Rate %
|
Leads
|
Lead Rate %
|
Cost Per Lead
|
||||
| 2019 | Mar | 73853 | 234972 | 3.18 | 72350 | 30.79 % | 7017 | 9.70 % | 8315 | 922 | 888 | 1270 | 12.11 % | 54.22 % | 3080 | 4.17 % | £49.11 | ||||
| 2019 | Apr | 74827 | 240652 | 3.22 | 69403 | 28.84 % | 8731 | 12.58 % | 7569 | 863 | 894 | 1020 | 15.00 % | 49.41 % | 2777 | 3.71 % | £55.35 | ||||
| 2019 | May | 93431 | 291218 | 3.12 | 83855 | 28.79 % | 11642 | 13.88 % | 8460 | 855 | 860 | 1286 | 14.33 % | 47.55 % | 3001 | 3.21 % | £64.66 | ||||
| 2019 | Jun | 92665 | 292667 | 3.16 | 80394 | 27.47 % | 9518 | 11.84 % | 8624 | 927 | 922 | 1080 | 13.14 % | 45.65 % | 2929 | 3.16 % | £65.49 | ||||
| 2019 | Jul | 101140 | 336030 | 3.32 | 101068 | 30.08 % | 10232 | 10.12 % | 11500 | 1242 | 1208 | 1427 | 11.69 % | 52.84 % | 3877 | 3.83 % | £54.43 | ||||
| 2019 | Aug | 92866 | 305263 | 3.29 | 93303 | 30.56 % | 9565 | 10.25 % | 9900 | 1174 | 1013 | 1305 | 11.84 % | 52.83 % | 3492 | 3.76 % | £59.07 | ||||
| 2019 | Sep | 97673 | 330690 | 3.39 | 101522 | 30.70 % | 10047 | 9.90 % | 12072 | 1380 | 1220 | 1424 | 11.91 % | 52.48 % | 4024 | 4.12 % | £54.71 | ||||
| 2019 | Oct | 108272 | 372303 | 3.44 | 110228 | 29.61 % | 12042 | 10.92 % | 12405 | 1671 | 1423 | 1478 | 13.01 % | 52.24 % | 4572 | 4.22 % | £53.64 | ||||
| 2019 | Nov | 109717 | 362110 | 3.30 | 105914 | 29.25 % | 12759 | 12.05 % | 12058 | 1611 | 1374 | 1546 | 14.61 % | 50.60 % | 4531 | 4.13 % | £52.22 | ||||
| 2019 | Dec | 93368 | 296120 | 3.17 | 83006 | 28.03 % | 9497 | 11.44 % | 8980 | 1334 | 944 | 1064 | 13.29 % | 47.60 % | 3342 | 3.58 % | £58.79 | ||||
| 2020 | Jan | 119458 | 396571 | 3.32 | 117321 | 29.58 % | 14631 | 12.47 % | 14332 | 1794 | 1479 | 1724 | 15.04 % | 51.50 % | 4997 | 4.18 % | £49.66 | ||||
| 2020 | Feb | 124304 | 410668 | 3.30 | 120188 | 29.27 % | 13545 | 11.27 % | 14566 | 1845 | 1445 | 1697 | 13.21 % | 51.60 % | 4987 | 4.01 % | £51.51 | ||||