Cross campaign stats | SoPro - Social Prospecting

Global Summary – SoPro Cross Campaign Stats

				Email Activity				Responses				Headline Rates
	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Total	828839	2622594	3.16	762420	29.07%	92941	12.19%	84594	9314	9616	12186	14.29%	51.68%	31116	3.75%	54.99

Summary by Send Number

				Email Activity				Responses				Headline Rates
Send number	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %
Send number 1	828839	828839	1.00	256981	31.00%	35037	13.63%	16656	2424	1948	4222	13.66%	30.90%	8594	1.04%
Send number 2	711593	711593	1.00	215605	30.30%	24416	11.32%	29765	2872	2350	3903	14.91%	11.67%	9125	1.28%
Send number 3	593459	593459	1.00	168040	28.32%	19404	11.55%	24851	2522	3426	2558	17.75%	7.45%	8506	1.43%
Send number 4	486800	486800	1.00	121383	24.93%	14029	11.56%	13306	1503	1897	1518	19.26%	4.89%	4918	1.01%
Send number 5	1915	1915	1.00	411	21.46%	55	13.38%	29	6	6	3	11.43%	3.66%	15	0.78%

Summary report by Company Size

				Email Activity				Responses				Headline Rates
Company size	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
1-10 employees	27328	79330	2.90	36316	45.78%	2480	6.83%	3853	517	121	714	11.66%	68.12%	1352	4.95%	40.39
11-50 employees	132046	411940	3.12	151522	36.78%	11100	7.33%	16161	2011	1204	2947	10.49%	65.06%	6162	4.67%	43.50
51-200 employees	171365	536315	3.13	170723	31.83%	16550	9.69%	19476	2226	1946	2765	12.49%	57.20%	6937	4.05%	50.58
201-500 employees	104236	329056	3.16	90044	27.36%	11067	12.29%	11426	1149	1395	1374	14.50%	49.97%	3918	3.76%	54.79
501-1000 employees	88493	283677	3.21	73055	25.75%	8970	12.28%	9210	989	1316	1086	14.49%	47.38%	3391	3.83%	53.82
1001-5000 employees	147130	477373	3.24	121431	25.44%	20365	16.77%	13259	1341	2037	1761	17.67%	46.50%	5139	3.49%	59.50
5001-10,000 employees	50577	164039	3.24	40228	24.52%	8510	21.15%	4059	392	599	500	20.00%	44.88%	1491	2.95%	70.41
10,001+ employees	102342	325375	3.18	73854	22.70%	13460	18.23%	6555	642	976	971	17.89%	40.98%	2589	2.53%	81.66

Summary report by Industry

				Email Activity				Responses				Headline Rates
Industry	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
Accounting	6592	20088	3.05	5554	27.65%	378	6.81%	597	45	43	73	9.48%	48.30%	161	2.44%	81.34
Airlines/Aviation	10819	33283	3.08	8858	26.61%	1180	13.32%	1011	102	122	127	15.25%	47.71%	351	3.24%	62.90
Alternative Dispute Resolution	37	109	2.95	36	33.03%	6	16.67%	3	1	0	1	21.74%	62.16%	2	5.41%	33.64
Alternative Medicine	71	204	2.87	100	49.02%	4	4.00%	11	1	1	3	5.77%	73.24%	5	7.04%	28.58
Animation	244	713	2.92	225	31.56%	15	6.67%	21	5	1	4	10.85%	52.87%	10	4.10%	49.82
Apparel & Fashion	16507	54233	3.29	16359	30.16%	1575	9.63%	1244	145	156	200	12.25%	52.20%	501	3.04%	67.05
Architecture & Planning	8105	22359	2.76	8058	36.04%	588	7.30%	1291	78	98	85	8.75%	55.57%	261	3.22%	63.16
Arts and Crafts	424	1215	2.87	476	39.18%	47	9.87%	72	5	2	15	14.53%	69.81%	22	5.19%	38.34
Automotive	22302	69680	3.12	19290	27.68%	2860	14.83%	2048	305	264	364	16.99%	50.70%	933	4.18%	48.48
Aviation & Aerospace	273	498	1.82	145	29.12%	39	26.90%	30	1	3	1	28.04%	39.19%	5	1.83%	111.33
Banking	12507	41531	3.32	10594	25.51%	2172	20.50%	937	79	97	138	18.67%	43.60%	314	2.51%	81.79
Biotechnology	19272	58202	3.02	14473	24.87%	1360	9.40%	2069	184	183	277	11.92%	43.12%	644	3.34%	59.70
Broadcast Media	3477	11233	3.23	3484	31.02%	666	19.12%	333	33	51	50	18.27%	54.79%	134	3.85%	53.53
Building Materials	6349	19971	3.15	5427	27.17%	508	9.36%	799	74	103	86	11.96%	49.77%	263	4.14%	48.39
Business Supplies and Equipment	2967	9170	3.09	2752	30.01%	317	11.52%	347	41	37	43	12.79%	57.16%	121	4.08%	47.72
Capital Markets	703	2215	3.15	665	30.02%	53	7.97%	93	9	3	9	10.26%	54.05%	21	2.99%	68.67
Chemicals	4787	15355	3.21	4416	28.76%	454	10.28%	557	63	77	78	12.44%	49.72%	218	4.55%	43.29
Civic & Social Organization	1761	5193	2.95	1464	28.19%	176	12.02%	270	23	44	27	14.72%	49.01%	94	5.34%	36.56
Civil Engineering	3845	12009	3.12	3133	26.09%	235	7.50%	425	30	50	61	9.54%	46.63%	141	3.67%	54.38
Commercial Real Estate	1843	6482	3.52	2056	31.72%	193	9.39%	251	28	31	30	13.39%	57.95%	89	4.83%	40.98
Computer & Network Security	2686	8306	3.09	2319	27.92%	157	6.77%	185	30	14	29	10.03%	49.74%	73	2.72%	74.41
Computer Games	2367	7307	3.09	2348	32.13%	176	7.50%	184	25	12	19	10.55%	54.46%	56	2.37%	85.08
Computer Hardware	1252	4060	3.24	1121	27.61%	135	12.04%	99	11	6	16	13.73%	48.88%	33	2.64%	75.84
Computer Networking	1020	3419	3.35	747	21.85%	45	6.02%	53	5	5	10	8.85%	39.90%	20	1.96%	102.65
Computer Software	24165	79736	3.30	23959	30.05%	1592	6.64%	1837	224	117	296	9.03%	55.60%	637	2.64%	75.77
Construction	22449	68863	3.07	21016	30.52%	2671	12.71%	2693	285	462	300	13.87%	52.66%	1047	4.66%	42.52
Consumer Electronics	5675	18593	3.28	5904	31.75%	647	10.96%	418	50	33	63	14.04%	54.59%	146	2.57%	78.73
Consumer Goods	17915	57894	3.23	15120	26.12%	1541	10.19%	1491	178	202	210	12.50%	49.03%	590	3.29%	61.35
Consumer Services	1513	4889	3.23	1605	32.83%	96	5.98%	152	19	10	33	9.07%	61.20%	62	4.10%	49.42
Cosmetics	4828	15672	3.25	4426	28.24%	350	7.91%	346	50	29	58	10.56%	48.84%	137	2.84%	72.24
Dairy	645	1837	2.85	553	30.10%	70	12.66%	96	9	18	18	11.87%	52.25%	45	6.98%	28.60
Defense & Space	2679	8848	3.30	1690	19.10%	447	26.45%	211	31	39	32	25.16%	35.61%	102	3.81%	52.92
Design	5706	18244	3.20	7253	39.76%	471	6.49%	770	78	58	72	10.68%	63.97%	208	3.65%	53.59
E-Learning	1632	5269	3.23	1803	34.22%	101	5.60%	150	24	3	39	8.31%	70.04%	66	4.04%	47.59
Education Management	8103	25092	3.10	7270	28.97%	795	10.94%	1112	123	179	178	14.75%	50.04%	480	5.92%	32.94
Electrical/Electronic Manufacturing	9454	30163	3.19	8793	29.15%	1524	17.33%	1061	123	109	172	18.17%	52.00%	404	4.27%	46.03
Entertainment	6031	19305	3.20	5695	29.50%	600	10.54%	608	76	67	106	14.14%	55.02%	249	4.13%	49.74
Environmental Services	2016	6084	3.02	2076	34.12%	275	13.25%	264	23	27	39	15.58%	55.41%	89	4.41%	43.55
Events Services	5010	16070	3.21	5458	33.96%	496	9.09%	673	81	71	115	12.94%	61.10%	267	5.33%	36.26
Executive Office	139	397	2.86	154	38.79%	26	16.88%	17	3	1	4	18.48%	66.19%	8	5.76%	31.90
Facilities Services	5073	15486	3.05	5217	33.69%	1135	21.76%	538	65	80	80	20.60%	55.61%	225	4.44%	44.06
Farming	538	1702	3.16	590	34.67%	56	9.49%	68	9	10	10	12.09%	56.88%	29	5.39%	37.32
Financial Services	56514	182252	3.22	51145	28.06%	7773	15.20%	5294	490	434	698	16.70%	49.87%	1622	2.87%	70.01
Fine Art	301	947	3.15	290	30.62%	26	8.97%	40	5	3	4	11.80%	53.49%	12	3.99%	48.44
Fishery	44	152	3.45	65	42.76%	4	6.15%	6	2	2	1	12.50%	72.73%	5	11.36%	16.10
Food & Beverages	18489	57446	3.11	17591	30.62%	1932	10.98%	2109	222	272	282	12.47%	56.93%	776	4.20%	47.68
Food Production	11498	35414	3.08	9368	26.45%	851	9.08%	1379	152	194	154	10.78%	47.21%	500	4.35%	46.43
Fund-Raising	416	1208	2.90	345	28.56%	34	9.86%	58	8	6	8	13.31%	59.62%	22	5.29%	36.84
Furniture	3897	12422	3.19	4202	33.83%	458	10.90%	478	65	51	52	13.40%	61.87%	168	4.31%	46.28
Gambling & Casinos	3271	11505	3.52	3338	29.01%	621	18.60%	237	23	39	39	20.14%	51.45%	101	3.09%	65.98
Glass, Ceramics & Concrete	650	2069	3.18	670	32.38%	88	13.13%	106	6	9	19	15.87%	58.15%	34	5.23%	37.28
Government Administration	4947	15393	3.11	3383	21.98%	695	20.54%	705	61	142	80	23.25%	39.90%	283	5.72%	35.83
Government Relations	216	636	2.94	189	29.72%	28	14.81%	35	4	7	6	20.00%	46.30%	17	7.87%	25.10
Graphic Design	181	518	2.86	244	47.10%	22	9.02%	17	1	3	3	15.45%	67.96%	7	3.87%	50.30
Health, Wellness and Fitness	8215	26053	3.17	8439	32.39%	880	10.43%	938	128	83	165	12.66%	59.33%	376	4.58%	43.57
Higher Education	7665	23405	3.05	6835	29.20%	1102	16.12%	1022	76	243	87	17.94%	50.55%	406	5.30%	37.86
Hospital & Health Care	24069	76162	3.16	19170	25.17%	6155	32.11%	2041	224	314	331	30.61%	48.23%	869	3.61%	56.02
Hospitality	14143	43332	3.06	13398	30.92%	1841	13.74%	1922	239	248	247	15.72%	56.23%	734	5.19%	38.14
Human Resources	2184	6099	2.79	2031	33.30%	273	13.44%	273	24	12	37	14.73%	57.83%	73	3.34%	57.18
Import and Export	482	1589	3.30	539	33.92%	84	15.58%	70	7	9	13	16.67%	57.26%	29	6.02%	29.50
Individual & Family Services	746	2291	3.07	578	25.23%	70	12.11%	123	12	10	4	12.88%	53.08%	26	3.49%	59.85
Industrial Automation	1513	4841	3.20	1423	29.39%	154	10.82%	196	20	13	32	14.81%	52.68%	65	4.30%	46.65
Information Services	3003	9766	3.25	2024	20.72%	136	6.72%	258	24	21	35	8.94%	40.99%	80	2.66%	75.82
Information Technology and Services	42273	136733	3.23	41116	30.07%	3329	8.10%	3453	381	277	663	10.79%	52.20%	1321	3.12%	63.71
Insurance	18999	62239	3.28	16717	26.86%	2401	14.36%	1701	160	193	214	15.45%	49.86%	567	2.98%	67.53
International Affairs	124	381	3.07	134	35.17%	18	13.43%	18	1	1	3	16.88%	62.10%	5	4.03%	46.79
International Trade and Development	660	1987	3.01	650	32.71%	140	21.54%	96	9	10	9	18.16%	57.58%	28	4.24%	45.78
Internet	13918	47169	3.39	15689	33.26%	1059	6.75%	863	122	66	166	10.61%	55.05%	354	2.54%	78.65
Investment Banking	2483	7731	3.11	2598	33.60%	275	10.59%	312	30	14	35	13.61%	60.09%	79	3.18%	63.42
Investment Management	10226	32462	3.17	9652	29.73%	1125	11.66%	1248	77	103	131	14.10%	54.59%	311	3.04%	65.76
Judiciary	27	88	3.26	21	23.86%	5	23.81%	3	0	0	0	45.45%	40.74%	0	0.00%	0.00
Law Enforcement	178	515	2.89	73	14.17%	5	6.85%	32	5	5	4	9.43%	29.78%	14	7.87%	26.87
Law Practice	9052	28452	3.14	9444	33.19%	1000	10.59%	1159	124	124	142	12.52%	62.23%	390	4.31%	47.45
Legal Services	5465	17359	3.18	5104	29.40%	531	10.40%	620	63	75	99	12.59%	61.63%	237	4.34%	45.17
Leisure, Travel & Tourism	15462	47506	3.07	15226	32.05%	1412	9.27%	1738	278	233	420	11.53%	57.47%	931	6.02%	32.95
Libraries	57	182	3.19	39	21.43%	9	23.08%	7	1	0	4	26.09%	40.35%	5	8.77%	22.57
Logistics and Supply Chain	9296	29831	3.21	7306	24.49%	746	10.21%	1029	103	126	127	11.62%	47.67%	356	3.83%	53.03
Luxury Goods & Jewelry	5060	16729	3.31	4784	28.60%	411	8.59%	389	57	39	54	11.87%	52.27%	150	2.96%	67.96
Machinery	2868	9132	3.18	2635	28.85%	370	14.04%	370	48	48	57	17.52%	53.73%	153	5.33%	39.97
Management Consulting	7267	22328	3.07	7161	32.07%	578	8.07%	922	116	49	159	11.32%	59.08%	324	4.46%	44.15
Maritime	1197	3667	3.06	1055	28.77%	186	17.63%	165	19	14	20	19.28%	48.96%	53	4.43%	43.94
Market Research	2089	6418	3.07	1823	28.40%	154	8.45%	217	18	21	38	12.57%	50.65%	77	3.69%	53.38
Marketing and Advertising	31390	103893	3.31	33558	32.30%	3095	9.22%	3043	375	366	515	12.88%	58.09%	1256	4.00%	50.27
Mechanical or Industrial Engineering	8477	26976	3.18	7557	28.01%	1338	17.71%	1047	134	142	122	19.48%	50.19%	398	4.70%	43.96
Media Production	2724	8317	3.05	3386	40.71%	347	10.25%	265	39	30	60	14.36%	65.71%	129	4.74%	41.14
Medical Devices	6599	21621	3.28	6197	28.66%	878	14.17%	728	69	77	95	14.17%	56.89%	241	3.65%	54.19
Medical Practice	802	2553	3.18	766	30.00%	144	18.80%	77	9	8	22	19.24%	58.98%	39	4.86%	42.31
Mental Health Care	961	3023	3.15	982	32.48%	360	36.66%	130	13	9	17	36.43%	55.98%	39	4.06%	49.44
Military	30	92	3.07	23	25.00%	7	30.43%	6	0	0	2	21.43%	46.67%	2	6.67%	31.38
Mining & Metals	3504	10560	3.01	3176	30.08%	516	16.25%	312	38	54	57	17.61%	51.20%	149	4.25%	51.80
Motion Pictures and Film	905	2701	2.98	1105	40.91%	95	8.60%	110	7	13	22	13.17%	66.30%	42	4.64%	43.44
Museums and Institutions	942	2912	3.09	712	24.45%	183	25.70%	151	14	13	13	25.25%	52.12%	40	4.25%	47.99
Music	1379	4207	3.05	1534	36.46%	144	9.39%	169	23	13	23	13.33%	64.76%	59	4.28%	47.57
Nanotechnology	264	809	3.06	393	48.58%	126	32.06%	38	3	4	9	33.90%	67.05%	16	6.06%	31.88
Newspapers	589	2006	3.41	764	38.09%	34	4.45%	46	4	7	4	7.96%	64.01%	15	2.55%	80.31
Non-profit Organization Management	22	45	2.05	17	37.78%	0	0.00%	3	0	0	2	0.00%	54.55%	2	9.09%	22.00
Nonprofit Organization Management	8978	26890	3.00	7346	27.32%	1029	14.01%	1331	140	182	200	16.15%	52.77%	522	5.81%	33.51
Oil & Energy	11993	38571	3.22	9543	24.74%	1080	11.32%	1281	123	144	169	12.57%	47.31%	436	3.64%	54.67
Online Media	1807	5805	3.21	1921	33.09%	100	5.21%	144	14	15	34	8.75%	58.22%	63	3.49%	57.65
Other	1951	4522	2.32	1735	38.37%	209	12.05%	147	36	50	78	14.58%	58.02%	164	8.41%	22.77
Outsourcing/Offshoring	1253	3706	2.96	937	25.28%	80	8.54%	119	13	9	23	10.41%	42.94%	45	3.59%	55.59
Package/Freight Delivery	473	1419	3.00	254	17.90%	26	10.24%	46	3	4	5	11.31%	35.52%	12	2.54%	79.05
Packaging and Containers	2596	8467	3.26	2154	25.44%	226	10.49%	298	36	32	43	13.27%	46.15%	111	4.28%	46.31
Paper & Forest Products	579	1751	3.02	552	31.52%	78	14.13%	100	7	12	10	16.31%	57.17%	29	5.01%	39.53
Performing Arts	823	2586	3.14	851	32.91%	81	9.52%	118	16	12	18	13.16%	66.46%	46	5.59%	35.57
Pharmaceuticals	21961	66436	3.03	14355	21.61%	2122	14.78%	2043	162	190	211	15.36%	40.52%	563	2.56%	78.67
Philanthropy	230	587	2.55	237	40.37%	22	9.28%	38	2	4	7	14.89%	61.30%	13	5.65%	33.95
Photography	388	1116	2.88	533	47.76%	47	8.82%	53	6	2	4	12.89%	81.96%	12	3.09%	62.28
Plastics	1187	3660	3.08	1038	28.36%	160	15.41%	163	14	21	31	17.11%	50.21%	66	5.56%	34.96
Political Organization	156	429	2.75	134	31.24%	27	20.15%	33	4	2	4	27.06%	54.49%	10	6.41%	31.51
Primary/Secondary Education	842	2726	3.24	1013	37.16%	93	9.18%	142	20	21	11	11.47%	63.18%	52	6.18%	32.72
Printing	2383	7474	3.14	2368	31.68%	238	10.05%	284	36	52	36	13.06%	69.07%	124	5.20%	37.02
Professional Training & Coaching	2613	7929	3.03	2463	31.06%	227	9.22%	361	39	24	61	11.12%	65.37%	124	4.75%	40.09
Program Development	86	289	3.36	121	41.87%	2	1.65%	12	1	0	0	3.13%	74.42%	1	1.16%	163.34
Public Policy	222	598	2.69	200	33.44%	35	17.50%	34	6	4	4	23.44%	57.66%	14	6.31%	31.14
Public Relations and Communications	3534	10545	2.98	3337	31.65%	359	10.76%	500	62	44	64	15.43%	56.68%	170	4.81%	40.17
Public Safety	350	1106	3.16	266	24.05%	44	16.54%	55	7	4	7	19.35%	44.29%	18	5.14%	39.81
Publishing	4731	15711	3.32	4887	31.11%	442	9.04%	514	50	74	69	13.25%	55.68%	193	4.08%	48.46
Railroad Manufacture	455	1440	3.16	353	24.51%	28	7.93%	55	4	6	9	11.16%	49.23%	19	4.18%	47.76
Real Estate	10828	31947	2.95	10654	33.35%	1160	10.89%	1408	149	143	222	14.24%	61.33%	514	4.75%	41.31
Recreational Facilities and Services	266	823	3.09	335	40.70%	19	5.67%	30	12	6	5	7.95%	66.17%	23	8.65%	21.65
Religious Institutions	134	368	2.75	137	37.23%	16	11.68%	23	2	9	6	14.89%	70.15%	17	12.69%	16.43
Renewables & Environment	2660	8429	3.17	2674	31.72%	238	8.90%	388	53	42	77	11.40%	61.65%	172	6.47%	29.57
Research	3578	10408	2.91	2778	26.69%	453	16.31%	416	34	61	58	19.74%	45.72%	153	4.28%	47.07
Restaurants	3937	12705	3.23	4581	36.06%	535	11.68%	405	54	58	70	13.24%	62.53%	182	4.62%	43.86
Retail	40235	132026	3.28	33503	25.38%	3295	9.83%	3069	385	372	347	12.21%	45.72%	1104	2.74%	74.21
Security and Investigations	1665	5276	3.17	1830	34.69%	138	7.54%	196	15	13	34	8.97%	63.60%	62	3.72%	52.74
Semiconductors	1139	3556	3.12	824	23.17%	61	7.40%	119	12	8	12	9.14%	45.13%	32	2.81%	71.72
Shipbuilding	112	362	3.23	145	40.06%	23	15.86%	15	3	1	0	23.61%	64.29%	4	3.57%	52.83
Sporting Goods	2650	8416	3.18	2765	32.85%	220	7.96%	299	38	36	48	11.17%	61.13%	122	4.60%	43.21
Sports	5556	17004	3.06	5665	33.32%	652	11.51%	744	125	86	151	13.57%	68.03%	362	6.52%	30.66
Staffing and Recruiting	13098	39087	2.98	13420	34.33%	1322	9.85%	1797	175	124	228	11.97%	57.34%	527	4.02%	49.45
Supermarkets	305	952	3.12	233	24.47%	40	17.17%	25	2	4	4	16.54%	41.64%	10	3.28%	65.99
Telecommunications	19370	63698	3.29	17305	27.17%	3753	21.69%	1274	136	163	196	20.16%	46.79%	495	2.56%	78.43
Textiles	1414	4516	3.19	1448	32.06%	180	12.43%	196	22	16	30	15.14%	55.59%	68	4.81%	41.41
Think Tanks	208	660	3.17	259	39.24%	27	10.42%	23	5	1	4	16.67%	66.35%	10	4.81%	40.34
Tobacco	741	2160	2.91	685	31.71%	133	19.42%	51	14	10	13	24.34%	51.01%	37	4.99%	40.80
Translation and Localization	256	797	3.11	225	28.23%	26	11.56%	17	3	0	5	13.64%	51.56%	8	3.13%	63.56
Transportation/Trucking/Railroad	5070	16009	3.16	4306	26.90%	523	12.15%	553	59	77	69	14.69%	48.07%	205	4.04%	49.49
Utilities	9338	27773	2.97	7514	27.06%	958	12.75%	829	92	142	101	15.26%	44.98%	335	3.59%	55.17
Venture Capital & Private Equity	3366	9656	2.87	4355	45.10%	284	6.52%	497	92	26	100	8.42%	71.66%	218	6.48%	30.93
Veterinary	264	790	2.99	228	28.86%	29	12.72%	29	6	6	17	15.43%	61.36%	29	10.98%	18.96
Warehousing	453	1451	3.20	452	31.15%	48	10.62%	68	6	5	7	15.18%	56.73%	18	3.97%	51.45
Wholesale	4404	13914	3.16	3974	28.56%	494	12.43%	497	59	78	82	14.58%	54.36%	219	4.97%	40.86
Wine and Spirits	3829	11723	3.06	4252	36.27%	857	20.16%	379	46	47	29	20.50%	60.64%	122	3.19%	62.14
Wireless	492	1675	3.40	515	30.75%	103	20.00%	43	4	5	7	22.13%	51.42%	16	3.25%	60.27
Writing and Editing	74	225	3.04	109	48.44%	8	7.34%	9	3	0	1	15.09%	71.62%	4	5.41%	33.30
Unknown	2238	7176	3.21	1287	17.93%	108	8.39%	128	13	13	8	9.18%	33.60%	34	1.52%	131.65

Summary report by Month and Year

					Email Activity				Responses				Headline Rates
Year	Month	Prospects Engaged	Emails Sent	Emails Per Prospect	Opened	Opened %	Clicked	Clicked %	Polite Decline	Deferred Interest	Referral	Positive Response	Unique Clicked %	Unique Open Rate %	Leads	Lead Rate %	Cost Per Lead
2019	Aug	92942	305376	3.29	93307	30.55%	9568	10.25%	9936	1187	1021	1329	11.82%	52.77%	3537	3.81%	58.37
2019	Jul	101140	336031	3.32	101069	30.08%	10232	10.12%	11508	1243	1209	1435	11.67%	52.93%	3887	3.84%	54.29
2019	Jun	92665	292667	3.16	80394	27.47%	9518	11.84%	8625	927	922	1081	13.13%	45.68%	2930	3.16%	65.47
2019	May	93431	291218	3.12	83855	28.79%	11642	13.88%	8460	855	860	1286	14.33%	47.55%	3001	3.21%	64.66
2019	Apr	74827	240652	3.22	69403	28.84%	8731	12.58%	7569	863	894	1020	15.00%	49.41%	2777	3.71%	55.35
2019	Mar	73853	234972	3.18	72350	30.79%	7017	9.70%	8315	922	888	1270	12.11%	54.22%	3080	4.17%	49.11
2019	Feb	60904	190839	3.13	53952	28.27%	6633	12.29%	6215	615	674	913	13.83%	55.28%	2202	3.62%	56.58
2019	Jan	51518	163220	3.17	45025	27.59%	5871	13.04%	5430	534	654	848	15.65%	53.90%	2036	3.95%	51.22
2018	Dec	38685	112397	2.91	31984	28.46%	4218	13.19%	3435	458	403	566	14.63%	52.53%	1427	3.69%	54.18
2018	Nov	52816	160085	3.03	47048	29.39%	5852	12.44%	5683	680	771	979	15.13%	57.81%	2430	4.60%	42.53
2018	Oct	51018	162773	3.19	48493	29.79%	7743	15.97%	5519	583	743	805	19.72%	56.76%	2131	4.18%	48.19
2018	Sep	45040	132364	2.94	35411	26.75%	5910	16.69%	3898	447	577	653	21.91%	45.88%	1677	3.72%	53.17

Data Should be Free. Here’s Ours.

Summary by Send Number

Summary report by Company Size

Summary report by Industry

Summary report by Month and Year