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Marketing Operations Executive

Be part of something amazing.

Marketing Operations Executive

Posted on: June 5, 2024

Contract type: Full Time

Location: Skopje, Macedonia

Marketing Operations Executive

Job description

With offices in Brighton and Skopje, plus a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.

Sopro revolutionised prospecting when we started eight years ago, and we continue to operate at the cutting edge. Our technology, data, processes, and people mean there’s nothing quite like Sopro.

We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff.

Sopro is committed to providing an inclusive, rewarding, and fun place to work, and in 2021 won Best Place to Work at the UK Business Awards.


Within Sopro’s largest team is Skopje, Operations, we have a great opportunity for a Marketing Operations Executive.

As a Marketing Operations Executive you will lead the prospecting service for our B2B clients leveraging our breakthrough and specialized multichannel approach.

Having this role, you will need to understand our client’s requirements and translate them into a workable solution for their business. By conducting market research on their behalf, developing a strategy for success, you will be finding and reaching out to the right prospects and offering their different products and services through a well-managed multichannel campaign delivery process. From email prospecting to LinkedIn outreach, engaging relevant website visitors and more, you will be utilising a range of innovative and highly personalized channels to aid the prospecting process on our clients behalf.

This role would be a great fit for a tech savvy, data-driven individual, with great English skills, able to establish long-lasting relationships with our clients.

Looking to join our Ops team?

Learn about our culture, career development and what it's like to be part of the Sopro team.

Key responsibilities
  • Understanding clients requirements and business needs and translate them into a workable solution, by building up on excellent client relationship and management.
  • Planning and scheduling of day-to-day multichannel outreach campaign activities using internal business systems.
  • Demonstrate efficient multi-tasking and time management skills across up to ten simultaneous client campaigns.
  • Strict adherence to operational processes and workflows to ensure campaigns are delivered on time and to the required specification.
  • Identify bad data, errors and potential points of failure during the delivery process and resolve in advance of issues arising.
  • Ensure specific outreach campaign material is configured to flawless written English.
  • Generate and distribute a range of daily and weekly client activity reports.
  • Continuously work on campaign optimization by reviewing the real time performance by segment and channel and by adjusting targeting, tech config/and or messaging copy, to improve the success rate, create strategies to achieve client success.
  • Take an active role in the development of the businesses core product features and services by continuously giving suggestions to improve performance or reduce cost.


  • Strong business understanding, as well as an understanding of lead generation and sales processes, ideally in a B2B environment
  • Excellent English, both written and verbal
  • Strong presentation skills and attention to detail
  • Proven ability to build key relationships (both internal and external) and influence senior stakeholders
  • Experience in managing multiple tasks and stakeholders
  • Excellent time management skills – you are able to manage simultaneous campaigns to an exceptional standard
  • Affinity to work with data (with large and complex sets of data), preferably in Excel
  • Previous experience using LinkedIn Sales Navigator and Linkedin Outreach would be considered as a plus
  • Working knowledge in marketing automation software, or any CRM (HubSpot, Salesforce) would be considered as an advantage



We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.

Our values permeate Sopro through our behaviours, not only as people but across the business.

We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

What we offer

At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team. Some of the perks we offer:

  • Career progression plan – Well-structured career progression path supported by regular 360-degree feedback.
  • Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s gross profit with employees.
  • Extended annual leave;
  • Private healthcare insurance;
  • Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
  • Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
  • Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
  • Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
  • Your work matters – We have an open door policy and value your opinion. Ideas are heard and genuinely put into practice.

Think you're the person for this role?
Apply below and someone will be in contact soon.