Head of Business Analytics

With offices in Brighton and Skopje, Sopro provides sophisticated marketing services to a global client base, from innovative start-ups to household brands.

Sopro revolutionised prospecting when we started ten years ago, and we continue to operate at the cutting edge. Our technology, data, processes and people mean there’s nothing quite like Sopro.

We’ve evolved from our initial focus on email prospecting, and we now offer a fully managed, totally synchronised, multichannel outreach service. Our relentless focus on innovation makes it an exciting time for our clients, and our staff. Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.

Within our Business Analytics and Reporting function, we are seeking a Head of Business Analytics to lead and evolve our analytics capability across the business.

This role has full ownership of the company’s internal data, reporting, and analytics ecosystem. The Head of Business Analytics is responsible for ensuring that data is accurate, trusted, accessible, and actionable, enabling leadership and teams to make high-quality, data-informed decisions.

You will own the data warehouse and reporting architecture, define analytics standards, and lead the translation of complex data into clear insights that directly influence strategic, operational, and commercial decisions. Acting as the bridge between data, technology, and the business, you will partner closely with senior stakeholders across Operations, Commercial, Finance, Product, and Technology.

This is a hands-on leadership role: setting direction and standards, while remaining deeply involved in critical analysis, dashboards, and insight generation.

Data Ownership & Governance

• Full ownership of the company’s internal data ecosystem, including data models, reporting layers, and core business metrics.
• Own and evolve the Data Warehouse (DWH), ensuring scalability, reliability, and alignment with business needs.
• Define and enforce data governance standards (data definitions, quality, access, documentation, and consistency).
• Act as the central authority on “single source of truth” metrics across the business.

Reporting, Analytics & Insight

• Own all company-wide reporting and dashboards, ensuring they are accurate, intuitive, and decision-oriented.
• Design and maintain executive-level reporting for leadership, including KPIs, performance trends, and risk indicators.
• Lead advanced analytics initiatives, including predictive modelling, forecasting, and scenario analysis where appropriate.
• Translate complex and uncertain analyses into clear, actionable insights for senior and executive audiences.

Business Partnership & Strategy

• Partner closely with senior stakeholders to identify high-impact analytics opportunities across Operations, Customer Success, Commercial, Finance, Product, and Technology.
• Proactively surface insights that influence strategic direction, prioritisation, and investment decisions.
• Define success metrics and measurement frameworks for new initiatives, processes, and products.
• Support business planning cycles (OKRs, annual planning, forecasts) with robust data and insight.

Analytics Capability & Tools

• Own the analytics toolset and stack (e.g. Power BI, SQL, DWH tooling), ensuring it meets current and future needs.
• Identify, evaluate, and implement new tools or technologies to improve automation, advanced analytics, and scalability.
• Drive improvements in reporting efficiency, reducing manual effort through automation and self-serve analytics.

Leadership & Culture

• Lead and develop the Business Analytics function, setting clear standards for quality, prioritisation, and delivery.
• Establish clear ways of working with stakeholders, including intake, prioritisation, and delivery of analytics work.
• Advocate for and embed a data-informed decision-making culture across the organisation.
• Act as a trusted advisor to leadership on data, insight, and measurement.

• 5+ years of experience as a Data Analyst, Business Intelligence Specialist or similar data-driven role.
• Proven skill in owning and evolving Data Warehouse (DWH) to support reliable, scalable analytics and decision-making across the business.
• Extensive experience with data visualisation and reporting, and ability to find the best way to communicate insights and information.
• Extensive experience with data visualisation tools (preferably Power BI) and SQL.
• Proven record of cleaning, interpreting, and analysing data using SQL, Power BI, or a modern data analysis stack.
• Impeccable communication skills and ability to present complex or uncertain results to an executive audience.
• Ability to independently take user requirements and suggest meaningful improvements.
• A proactive, self-starting mindset, comfortable balancing strategic ownership with hands-on analytical work.

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.

Our values permeate Sopro Group through our behaviours, not only as people but across the business.

We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

• At Sopro we invest in our people – they are what makes our company great, and we work hard to make sure that everyone feels like a valued member of the team.
• Benefits and perks that we offer include:
• Career progression plan – Well-structured career progression path supported by regular 360- degree feedback.
• Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s net profit with employees.
• Extended annual leave
• Private healthcare insurance
• Learning and Development – A learning platform to encourage you in personal and professional growth additionally supported by mentorship, external training, and certification when needed.
• Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
• Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
• Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.
• Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
• Your work matters – We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.