If you are looking at scaling your business and wondering whether prospecting emails offer an effective way to harness new business, then our latest webinar is for you. Our very own Lizzie Counihan (Head of Client Services) and Steve Harlow (CSO) are joined by Stephen Crane (co-founder of Sales Agents UK) to explore exactly how […]
The B2B marketing landscape has been switching and evolving ever since the buyer was liberated from the seller as a primary source of information. Over the past year, however, successful B2B sellers have had to switch their emphasis on channels and tactics even further to respond to – and capitalize on – the new normal […]
Here’s something that’s good to know: Most of your leads will come from the chaser emails you send. Or, put another way, if you are not sending chasers you are slashing your leads and doubling the cost of each one. Let’s cut to the chase. We’re going to share the best chaser sequence and the […]
At SoPro we love to throw a party. 2020 hasn’t been a great year for social get-togethers admittedly. Still, whenever we can, we like to connect people. As part of the Start Up Scale Up Summit in November we got three founders together (on a Zoom call, admittedly) to share their stories about where prospecting […]
After a couple of mince pies, we’re feeling festive here at SoPro. The Christmas tree is lit, mulled wine slowly simmers in the crock pot and our Commercial Director has a rather amusing elf hat on. But hark, who appears in the distance. It’s three kings bearing gifts. Prospecting gifts. Let’s huddle by the log […]
The early months of any business are hard. It’s mighty tough to hit that ground running when you are also pulling yourself up by the bootstraps. We talked to the founders of Sales Agents UK, Stephen Craine and Lars Hellestrae, to ask them how they manged to keep the cash flow consistent as they scaled […]
Some feel humour has no place in the business world. Some would argue that watching Steve from sales slip on a well-placed banana improves office moral. Whichever side of the debate you fall on (sorry again Steve), a funny sales email can help you cut through the hundreds of generic emails and spark a connection […]
At the recent Start Up Scale Up Summit we joined thousands of founders online to explore how best to take their businesses to the next level by injecting scalability into it. We, of course, had a few words of advice to share. And we invited along some business leaders who have already been there, seen it […]
The rise of data has had a transformative effect on marketing. As these email marketing statistics demonstrate, every interaction can be tracked, analysed, and optimised. Since it’s humble beginnings in 1971, email has grown to be a truly global phenomenon, and one the business world relies on heavily. Email marketing arguably started in May 1978, […]
If at first you don’t succeed, try, try, try again. An excellent proverb, encouraging us all to keep going in the face of failure. But does it hold true for prospecting follow-up emails? We’ve analysed 400,000 of our own prospecting emails and combined that with some interesting studies, to give the definitive answer (spoiler alert): […]