Leveraging content marketing to grow your email list
An in-depth guide to growing your email subscriber lists by creating and optimising your B2B content marketing strategy.
Utilising email signature marketing in your strategy
Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.
New rules in school: Google and Yahoo are teaming up to reduce spam
Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
Stay afloat in the sea of spam – turning trash outbound email marketing into treasure
Learn how to create multichannel outbound email marketing campaigns that stand out in a sea of spam and reel in your prospects.
How to use EDM marketing campaigns to boost leads
EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.
Split testing emails: 15 email elements to test
Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails