How Secondsight used SoPro campaigns to drive sales without building out internal business development teams
Website
https://second-sight.com/Company profile
Location:
UK
Product/Service:
Financial Services
Deal cycle:
/
Target profile
Location:
UK
Company size:
50 – 5000
Role/Function:
HR leaders
How Second Sight connected with key decision-makers using Sopro
Headline results
£45
cost per lead
4%
lead rate
10%
response rate
$72
cost per lead
4%
lead rate
10%
response rate
Company description
Secondsight is a multi-award winning employee benefits adviser. They advise and guide clients on most aspects of employee benefits.
Secondsight:
- Provides employees with holistic retirement planning experiences
- Delivers and implements financial awareness strategies
- Offers core pension support and administration service
- Audits pension and benefits to ensure compliance and value for money
- Provides a proactive group risk and healthcare service
Objectives
- To promote the Second Sight range of employee benefits services.
- To develop interest in Second Sight brand and services.
- To secure sales meetings (and calls) through direct prospect engagement.
- To drive market exposure through engagement and dialogue with qualified stakeholders.
