The State of Prospecting 2022
What every sales and marketing team should know.
Our most comprehensive guide to date, based on data from 25 million emails and insights across 82 industries.
Exploring the challenges and opportunities of the shifting business landscape in 2022, this report reveals how businesses maintained lead flow during uncertain times and the strategies that set high-performing campaigns apart.
With data-backed insights and practical advice, we’ll cover what worked during recovery, how the pandemic reshaped prospecting, and how to optimise outreach to drive results.
Download the report to discover:
- How businesses adapted outreach strategies to thrive post-pandemic
- Which industries saw the best lead rates and how to target them
- When to send emails for the highest response rates
- What makes the perfect prospecting email (hint: it’s shorter than you think)
- How follow-up sequences dramatically increase lead generation
- Why fresh, accurate data is critical for deliverability and ROI
Download now
The State of Prospecting 2022 - your complete guide to better sales outreach.