B2B Marketing Expo: Sourcing the right Data
Ryan Welmans
Posted on: May 18, 2018
Category: 2018 B2B Marketing Expo
B2B Marketing Expo: Sourcing the right Data
Stop buying lists. Burn your database.
There is no excuse – you must start sales engagement with a freshly sourced, freshly qualified prospect. Every database has a half-life and yours is no different: four-year-old data can be up to 80% obsolete.
Fresh data is a quick and reliable method to double your prospecting lead rates overnight.
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