In recent years, Martech has transformed many areas of marketing to become a billion-dollar industry that claims an ever-increasing share of marketing budgets. So, how can you invest wisely and secure a competitive advantage alongside new B2B customers at scale?

Join Ryan Welmans, Sopro’s CEO and co-founder who in six years has built one of the world’s leading martech companies and mentored numerous businesses in this space. Along the way, he learnt what really moves sales needles and now offers an insightful preview of the martech landscape we’ll soon be competing in.