Webinars

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Sign up for data driven insights and to be notified about webinars. You’ll get insider insights and tips on email marketing gained from the thousands of successful campaigns we’ve run. Explore our library of lessons all focused on helping your business make more sales, reduce costs, improve your ROI and discover the opportunities in campaign data.

How to pick the most effective marketing channels for your business

January 13, 2022 | Marketing

Every single marketing channel you use is important. We all want to focus our energy on the most effective channels, but getting the right mix is not as…

How to land new business with email

August 19, 2021 | Prospecting masterclass

Many businesses generate interest via email outreach, but countless obstacles stand between you and new business glory. From data to deliverability to tracking to chasing – there are…

Growing with email. Five rules to perfect your prospecting

June 22, 2021 | Prospecting masterclass

Q: How does a self-funded business grow to £10 million in annual turnover in just five years? A: Next generation email marketing. That’s the Sopro story, and Steve,…

B2B Email & Content Marketing Masterclass

March 2, 2021 | Prospecting masterclass

Running a successful sales campaign is no easy feat. Discover must-know tactics to creating successful sales content and prospect emails.

Scaling Your Business with Email

March 2, 2021 | Email marketing

What exactly is prospecting and how does it stack up against other ways to generate leads? Here’s everything you need to know about scaling up with email.

Digital marketing systems for your business during COVID-19

December 10, 2020 | COVID19

How best to pandemic proof your digital strategy? Sopro’s Ryan Welmans dives into details with Enterprise Lab’s Ketan Makwana and serial entrepreneur Piers Mummery

Ryan’s golden rules of prospecting emails

December 10, 2020 | Prospecting masterclass

Successful prospecting all boils down to knowing what you want to achieve and having a roadmap to reach your goal.  By following these golden rules, your success rate…

Steve’s maximising prospecting activity results

December 10, 2020 | Prospecting Masterclass

Discover the rewards of prospecting perseverance. With a host of templates, a deep dive on subject lines and tips on what makes the perfect chaser sequence. This webinar…

Leveraging email marketing with Lizzie Counihan

December 10, 2020 | Start ups

How does email prospecting stack up against other ways to generate leads? And what do you need in place before you begin? Here’s everything you need to know…

B2B Marketing Expo: Choosing the right Channels

May 18, 2018 | 2018 B2B Marketing Expo

Nearly every business keeps some spend in unproductive channels, which keeps spend away from the channels that deliver the best ROI. Forget using 15 channels and max out…

B2B Marketing Expo: Sourcing the right Data

May 18, 2018 | 2018 B2B Marketing Expo

Stop buying lists. Burn your database. There is no excuse – you must start sales engagement with a freshly sourced, freshly qualified prospect. Every database has a half-life…

B2B Marketing Expo: Using the right deliverability tech

May 18, 2018 | 2018 B2B Marketing Expo

We estimate more than 50% of outbound marketing campaigns routinely fail to reach the recipient’s inbox. The technical steps are not the simplest but they are critical. Get…

B2B Marketing Expo: Humanising your Messaging

May 18, 2018 | 2018 B2B Marketing Expo

The crux of any campaign. If your message reads like a mass marketing email then pack your things and brace for a faceplant. Human to human messaging is…

B2B Marketing Expo: Structuring your Sales Team

May 18, 2018 | 2018 B2B Marketing Expo

We’ll let you into a secret: salespeople don’t like cold calling. They really don’t like searching for leads. And they HATE admin. So why do these three tasks…

B2B Marketing Expo: GDPR ePrivacy

May 18, 2018 | 2018 B2B Marketing Expo

May 2018 saw GDPR come into force. Ryan runs through the seven key aspects of compliance for any email marketing campaign, and the six different areas where Sopro…

Explore Added value

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Free email toolset

Use our free toolset to explore the data you have, discover your market size, test emails and more.

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Leadership lessons

We asked leaders to share their knowledge and insight on what makes excellent customer service, marketing, leadership and more.

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Crisis solutions

As a business, the risk isn’t in the crisis events themselves, it’s in not deploying a resilient marketing channel.

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