Lead generation

21 minutes

November 13, 2025

What is pipeline generation? 8 strategies for reliable growth

Discover 8 practical strategies for boosting your pipeline generation and improving lead conversion. Enhance your sales success with Sopro.
The state of marketing spend 2025. A man and woman looking at a laptop.
B2B marketing

10 minutes

March 24, 2025

The State of Marketing Spend 2025

Exclusive Sopro research reveals the state of marketing spending in 2025, uncovering industry trends and budget benchmarks by industry in the UK and US.
B2B sales

26 minutes

October 2, 2024

The complete guide to B2B sales strategies (2026 update)

Discover key B2B sales strategies to implement in 2026, from navigating buyer journeys to integrating AI – create a comprehensive plan to drive success.
Prospecting

10 minutes

May 1, 2024

Sopro partner with B2B Better podcast

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.
B2B sales

9 minutes

April 30, 2024

Sales team management: Strategies for effective leadership

From onboarding to knowing how to leverage data, shape a high-performing sales team with our strategies for effective leadership.
B2B sales

8 minutes

April 2, 2024

Develop sales success by nurturing top talent

Develop sales success by investing in your team first! We've got the essential top tips for sales managers everywhere.