The rise of data has had a transformative effect on marketing. As these email marketing statistics demonstrate, every interaction can be tracked, analysed, and optimised. Since it’s humble beginnings in 1971, email has grown to be a truly global phenomenon, and one the business world relies on heavily. Email marketing arguably started in May 1978, when Gary Thuerk sent a promotion for his company’s computers. Many actually see this as the first instance of spam; it was the first unsolicited mass e-mailing in history. Either way, his campaign resulted in $13m in total sales. Clearly, email could get through to consumers and directly influence sales. Since then, the world of email, spam filters and automation software have developed the discipline beyond all recognition, but the core of email marketing remains the same: reach relevant consumers and influence their buying habits. Thanks to endless data, we have no shortage of email statistics that can help inform and improve our marketing efforts.
Every day, 3.9 billion people use email. By 2024, it is expected there will be 4.5 billion daily email users. The number of active email accounts surpassed 5.6 billion in 2019. 306.4 billion emails are sent and received each day in 2020. That number is expected to grow to 361.6 billion by 2024. (Above all taken from Statista)
Workers in the USA receive an average of 126 emails a day. 5.8% of professionals check their email outside business hours. Despite the growing use of workplace messaging platforms, email continues to be the leading form of business communication.
Mobile email statistics
46% of all email opens happen on a mobile device, compared to 35% on webmail and 18% on desktop. Depending on the industry, that figure can rise to 60%. 35% of business professionals check their emails on a mobile. The iPhone is the most popular mobile device for emails with 29% of all opens. Gmail is a close runner-up at 27%. Three-quarters of Gmail users access their email on a mobile device.
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And breathe. 54 email marketing statistics that demonstrate how far the discipline has come since those early days in 1978.
Hopefully, some of those facts go beyond the interesting and tip into the realm of useful. SoPro’s approach to data and statistics has always been to continually learn and improve; it’s why we continue to be one of the best email prospecting services out there.