1
You’ll ramp up your data management and technical skills by:
Awards and recognition
Your journey as Marketing Operations Executive at Sopro
With so many different aspects to our work, no two days are the same at Sopro operations. Whether it is working with data sets in Excel, jumping on calls with clients across the world, working with our internal software, analyzing reports, and learning about different industry sectors, there is no typical day here.
That’s why we don’t limit ourselves to one specific profile of candidates. Our team is made up of people with a broad range of experience who each brings something different to the table.
Our Ops Department proves that with good time-management and organization skills and a knack for prioritising, juggling multiple tasks while delivering a world-class service is possible. And with a dedicated mentor to guide and support you, you’ll be up to speed and helping our clients grow in no time.
But we don’t expect you to know everything from day one: every new starter gets a dedicated mentor to guide them through the learning process. And we don’t stop once you’re up to speed: everyone has a clear progression path, so you’ll continually learn and grow as a professional.
Our people. Our greatest asset.
There’s no shortage of skills you can acquire or perfect as a Marketing Ops Exec at Sopro
Learning internal systems for data sourcing,
campaign management
and performance tracking.
Using external tools and platforms to
complement the campaign’s
DNS setup process and meet high deliverability
standards. This will
include mailbox setup, testing tools, hosting
platforms and more.
Diving into some basic HTML to ensure
everything is on point with
the email templates from every angle –front and
back.
Getting creative with internal and external
data sourcing
platforms to zero in on the clients’ ideal
customer profiles.
Becoming a pro in CRMs.
2
You’ll improve your analytical and strategic thinking skills:
We are good at reading numbers – firm stats
back up everything we do. And in no time, you’ll
master the art of basing all your campaigns’
strategic decisions on well-analysed reports.
We have the patience, brains and experience to
monitor campaign deliveries. We record and
circulate performance stats in order to drive
the daily and weekly tweaks needed to achieve
results.
We benchmark against Sopro’s cross campaign
stats, which are a unique insight into
best-in-class prospecting results across company
size, industry, and geography.
We identify areas of underperformance against
these results and schedule the right changes to
improve the right areas.
3
You’ll refine your already strong communications skills in English:
A lot of your daily tasks will involve written
and verbal communication in English - either
with internal teams in the UK, or clients across
the world.
You’ll work closely with Tech, Client
Services, Sales, R&D. You’ll support the
management of multiple clients across various
locations.
You’ll conduct full technical setup of
campaigns and communicate actions to clients
during their onboarding.
You’ll attend campaign performance review
calls and respond to client delivery queries via
email.
You’ll send campaign reporting summaries to
clients, and make suggestions on how to optimize
campaign performance.
And you’ll keep in touch with our Client
Services team in Brighton on day-to-day internal
calls and chats.
4
You’ll learn about a huge variety of industry sectors and businesses:
You’ll work closely with all types of
businesses – from startups to large
international companies, from Marketing and Tech
to Oil & Energy or Pharmaceuticals. You’ll also
gain insights into the economic potential of all
those sectors whilst exploring limitless target
locations and industries for our clients.
As you will work closely with the clients’ in
house marketing teams or the top-level
stakeholders, you will have the chance to learn
first-hand about different businesses models.
You will also have an active role in
consulting the clients on best practices for the
campaigns and offer optimization suggestions to
improve campaign performance and ROI.
We’ve used our years of experience to build a
library of internal resources, which are always
available to learn from. And if you have any
prior knowledge of economics we’ll put it to
good use!
5
You’ll see the results of your work. We are results driven:
We’re passionate about helping our clients
thrive and sell more. You’ll regularly see the
impact your work has on other businesses, to add
to the sense of accomplishment that comes with
hitting campaign goals. The difference you are
making always counts, and you will get the
deserved recognition for it.
We have helped so many clients by fueling
their sales pipeline and growth path, and what
better motivation than taking pride in
contributing to the success of not just Sopro,
but our hundreds of clients too.
You will see each campaign blossom from
winning its first lead to becoming the main
source of fresh leads for our clients. By
combining our historic data with your strong
analytical skills, the value you can deliver for
clients is limitless.
Learning internal systems for data sourcing, campaign management
and performance tracking.
Using external tools and platforms to complement the campaign’s
DNS setup process and meet high deliverability standards. This will
include mailbox setup, testing tools, hosting platforms and more.
Diving into some basic HTML to ensure everything is on point with
the email templates from every angle –front and back.
Getting creative with internal and external data sourcing
platforms to zero in on the clients’ ideal customer profiles.
Becoming a pro in CRMs.
We are good at reading numbers – firm stats
back up everything we do. And in no time, you’ll
master the art of basing all your campaigns’
strategic decisions on well-analysed reports.
We have the patience, brains and experience to
monitor campaign deliveries. We record and
circulate performance stats in order to drive
the daily and weekly tweaks needed to achieve
results.
We benchmark against Sopro’s cross campaign
stats, which are a unique insight into
best-in-class prospecting results across company
size, industry, and geography.
We identify areas of underperformance against
these results and schedule the right changes to
improve the right areas.
A lot of your daily tasks will involve written
and verbal communication in English - either
with internal teams in the UK, or clients across
the world.
You’ll work closely with Tech, Client
Services, Sales, R&D. You’ll support the
management of multiple clients across various
locations.
You’ll conduct full technical setup of
campaigns and communicate actions to clients
during their onboarding.
You’ll attend campaign performance review
calls and respond to client delivery queries via
email.
You’ll send campaign reporting summaries to
clients, and make suggestions on how to optimize
campaign performance.
And you’ll keep in touch with our Client
Services team in Brighton on day-to-day internal
calls and chats.
You’ll work closely with all types of
businesses – from startups to large
international companies, from Marketing and Tech
to Oil & Energy or Pharmaceuticals. You’ll also
gain insights into the economic potential of all
those sectors whilst exploring limitless target
locations and industries for our clients.
As you will work closely with the clients’ in
house marketing teams or the top-level
stakeholders, you will have the chance to learn
first-hand about different businesses models.
You will also have an active role in
consulting the clients on best practices for the
campaigns and offer optimization suggestions to
improve campaign performance and ROI.
We’ve used our years of experience to build a
library of internal resources, which are always
available to learn from. And if you have any
prior knowledge of economics we’ll put it to
good use!
We’re passionate about helping our clients
thrive and sell more. You’ll regularly see the
impact your work has on other businesses, to add
to the sense of accomplishment that comes with
hitting campaign goals. The difference you are
making always counts, and you will get the
deserved recognition for it.
We have helped so many clients by fueling
their sales pipeline and growth path, and what
better motivation than taking pride in
contributing to the success of not just Sopro,
but our hundreds of clients too.
You will see each campaign blossom from
winning its first lead to becoming the main
source of fresh leads for our clients. By
combining our historic data with your strong
analytical skills, the value you can deliver for
clients is limitless.
Your career path
At Sopro we assess all roles based on abillity - not years of experience. With clear, objective criteria everyone in the team knows where they are, what they need to do to progress, and most importantly how we are going to help to get them there. We also recognise that people management is not for everyone, and have two clear, separate paths for progression. Both involve constantly developing and improving delivery/technical skills, with the leadership stream also progressing to line management of your own team (and ultimately - teams).
Meet our people
Jasmina Zafirovska
Team Manager Operations
“I would describe Sopro as an inspiring place to work, where teamwork makes the dream work.
I’ve been working here for eight months now, and have constantly been learning and acquiring new skills, in a great atmosphere, surrounded by the most awesome colleagues possible. Sopro nurtures its employees by enabling them to grow both professionally and personally.”
Kire Djotov
Departmental Trainer (Operations)
“I love the fact that Sopro welcomes everyone that has a deep desire to develop a meaningful career.
I came into the company fresh out of university with a non-traditional degree for the role I applied for - yet in 9 short months as a Marketing Executive, I've had the opportunity to greatly develop my skills while generating massive value for a wide portfolio of international clients. The culture at Sopro breeds leaders - I'm proud to work for a company that fosters mentorship and provides ample opportunities for career progression.”
Lazar Dagalev
Operations Manager
“I joined Sopro three years ago. I was looking for a job - what I found is a multinational team working in harmony, a whole new perception of the world by working with global businesses, friends, a second home, inspiring leaders, and an opportunity to become one at the age of 25.”
Ivana Karoska Nedanoska
Senior Team Manager - Operations
“A combination of great teamwork, endless possibility for self-improvement and growth, and one-of-a-kind tailored service – that is Sopro!
Making the decision to apply for a job position here has been life-changing for me personally to a scale I could not have imagined or expected. The process of forever learning and improving my skills and experience is what amazes me the most and pushes me to continually dedicate myself to being and becoming the best version of myself.
Jana Koleva
Team Manager - Operations
“Since I joined the Sopro crew, I’ve met so many amazing people who have grown into my dear friends. It’s rare to find a company that genuinely cares about people’s wellbeing and puts in real effort in tracing everyone’s growth and career path.
What I love about Sopro is that the company and the work itself are ever-evolving, keeping me constantly challenged, enthusiastic and looking forward to new milestones to be achieved.”
Martina Zeroska
Senior marketing executive
At first sight, Sopro seems too good to be true, but it’s much more than that.
As a Senior Marketing Executive, I have the opportunity to learn something new, to mentor and to be mentored, and to help our clients achieve their goals through a data-driven process. On top of that, the people I work with are the movers of the future!
Our offices
Our offices are creative, fun and foster collaboration. They are conveniently located in the heart of Skopje, on the Macedonian Square.
Benefits at Sopro
With offices spread across countries and continents, the details of our benefits can change based on what is available locally - and while some of the finer details may differ, the spirit of our perks remains the same wherever you’re based.
What we offer
Career progression plan
We offer a well-structured career progression path supported by regular 360-degree feedback. Everyone has a clear path, so you’ll continually learn and grow as a professional.
Private healthcare insurance
We look out for your health with a high level of private medical care.
Yearly bonus: company profit sharing
We believe in sharing in our success, so we reward your loyalty using 10% of our yearly profits.
Extended annual leave
We provide additional annual leave allowance above the standard paid leave determined by law.
International travel
You will have the opportunity to travel and work with colleagues from different Sopro office locations.
Culture and perks
Learning and development
We’ve built our own learning platform to aid your personal and professional growth. Additional support comes from mentorship, external training and certification.
Hybrid working
For face-to-face time with your colleagues, work from our offices two days a week: centrally located and packed with perks and treats. And for those days when you need some quiet time to fully focus, work from home.
Wellbeing package
Our wellbeing budget is adapted to the needs of our people: regular sports, social activities and lots of healthy snacks.
Your work matters
We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.
Recruitment and selection process
We keep it simple, following these four steps:
Screening
Send us your CV or apply via LinkedIn.
Initial chat
Initial interview to meet you, explain the role and make sure we look to be a good fit for each other.
Task
A task that simulates the kind of activities you would be involved in.
Post task discussion
An in depth interview with your potential line manager and 1 or more other senior managers from the team.
