How Nine Feet Tall partnered with Sopro to bring in expert sales support without building an internal team

Company description

Nine Feet Tall are a team of project delivery experts with experience across many sectors and disciplines. They work in partnership with clients and help them plan, deliver and embed change.

Nine Feet Tall’s expertise and close network allows the team to share best practice efficiently to consistently deliver beyond expectations.

Nine Feet Tall aims to help organisations be successful in delivering positive change for themselves far into the future. The consultants are honest and collaborative in order to set both short and long term project delivery goals; ensuring the desired processes is firmly embedded and understood before final handover.

Objectives

The campaign targeting large companies, with over 1000 staff and revenues above £25m+. The campaign aimed to introduce prospects to Nine Feet Tall, and secure a meeting where their consultants could outline their vision to assist with change and project management, especially with rescue projects.

Nine Feet Tall initially provided collateral to help the Sopro prospecting writers target the legal and housing industries, but they later expanded their targeting with the help of our outreach experts, and saw great results from several industries.

Our solution

Previously, each member was tasked with developing their own new business. Being experts in project management rather than sales, they realised the business development process would be better if it was run by experts, so partnered with Sopro to run consistent outreach.

This allows them to focus on delivery, and concentrate on potential new clients only when genuine interest has been shown through the prospecting campaign. It has also meant they have avoided needing to build their own internal sales function.

Campaign performance breakdown