Challenge
For years, the firm had grown through referrals and word of mouth. But as their ambitions evolved, they knew that wasn’t going to be enough.
Aziz & Kaye Business Law
Aziz & Kaye used Sopro to move beyond word-of-mouth referrals and expand its international presence. A corporate law firm in Mexico City, their outbound campaign achieved exceptional response rates and opened new conversations across the US, Mexico, and beyond.
Success metrics
International engagement
Built direct connections with companies, law firms, and investment firms across the US, Mexico, and Europe.
Pipeline expansion
Unlocked high-quality conversations with previously unreachable prospects, including potential strategic partners.
Sales enablement
Collaborative, hands-on campaign management gave the team clear, consistent opportunities to act on.
Brand awareness
Transitioned from being “a best-kept secret” to gaining recognition with key players in international markets.
If I go to a networking event and share 20 cards, getting one call would be a success. With Sopro, it’s like going to 20 or 30 networking events every month. It’s a bigger window of opportunity than you’d traditionally get.
Company
Aziz & Kaye Business Law is a boutique law firm specialising in corporate law, transactional law, and antitrust. The firm serves as a strategic ally and gateway for doing business in Mexico.
Website
https://www.azizkaye.com/Industry
Legal Services
Founded
2014
Size
11 - 50 employees
Partnering with sopro since
2024
We relied a lot on word of mouth. We got referrals from other clients, from other colleagues… but we got to the point where we wanted to grow more and these referrals were not enough.
They had limited traction from their website or LinkedIn content and found traditional networking inefficient for reaching new audiences.
We were advised last year by a consultant, who said our quality of service is good, our clients are very happy, but we're like a best-kept secret and needed to work on brand awareness.
Despite some presence in the US market, they needed a way to scale without losing time to trial and error.
Solution
Partnering with Sopro gave the firm the tools, structure, and support to take their outreach global.
Initially focused on the US, the campaign soon expanded to include Mexico and beyond, initiating conversations with companies, investment banks, and law firms that could either become clients or allies and make future referrals.
It has been a great experience. I feel that we're part of the same team… If I share a concern, they come up with ideas… They are always trying to help us make the campaign a success. They always explain why they recommend something. They’re very diligent.
The Sopro team worked closely with Rebeca and her colleagues to build a campaign that fit their tone and strategy, handling all technical setup and day-to-day optimisation.
Launching the campaign was one of the hardest parts… it involved very technical issues, but Joao and Dina led us very patiently. They always responded quickly.
Impact
The campaign delivered an exceptional 4.5–5% lead rate – more than three times the typical industry benchmark – and opened potential opportunities and connections in the US, Mexico, and even parts of Europe and South America.
If I go to a networking event and I share 20 cards, getting one call would be a success. With Sopro, it’s like you went to 20 or 30 networking events every month. It’s a bigger window of opportunity than you’d traditionally get.
The firm is already seeing the value in increased awareness and strategic positioning for international referrals.
It’s been a very interesting experience… We have had very interesting conversations. I think this has been a very important effort for us.
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