Success Stories / Wooshii

Wooshii

This video production agency partnered with Sopro to drive business growth. By leveraging multi-channel prospecting strategies, Wooshii achieved impressive lead generation results and freed up valuable internal resources, allowing focus on its core priorities.

video

Success metrics

Lead generation

Lead generation

Generated 1,813 high-quality leads to fuel business growth

Lead generation

Revenue impact

£200,000+ in revenue and 70% ROI, outperforming all other channels

Lead generation

Outsourced outreach

Reduced internal workload, enabling the team to prioritise strategic initiatives

While some of our other channels can be unpredictable, and a bit up and down, Sopro consistently delivers opportunities. It generates ROI, but what’s really nice is the consistency and reliability with which it creates opportunities for our salespeople.

Ed Marriage | Commercial Director

Company

Wooshii is a global video production company that combines AI and data-driven insights to deliver high-quality video content across diverse industries.

Website

https://wooshii.com/

Industry

Marketing and Advertising

Founded

2009

Size

51 - 200 employees

Partnering with sopro since

2022

Challenge

Wooshii, an end-to-end tech-enabled video solutions agency, had ambitious growth plans and needed a reliable method to generate new business opportunities.

While other channels such as paid search played a role in their marketing strategy, they found it challenging to consistently connect with the right people at the right time. The volatility of these channels made it difficult to maintain predictable lead generation.

We’ve been trying to grow the business aggressively over the last couple of years, so there’s always been an appetite to look at new initiatives.

Ed Marriage | Commercial Director

Solution

Wooshii partnered with Sopro to supplement their existing marketing efforts with a tailored prospecting campaign. From the first interaction, Sopro’s unique approach impressed Wooshii’s leadership. The personalised, automated outreach not only brought them to the table but also demonstrated the potential of the strategy in real-time.

The job of convincing me that Sopro could be effective in bringing people to meetings and generating opportunities was already done because there I was, sitting on the call having a sales conversation.

Ed Marriage | Commercial Director

Sopro’s team worked closely with Wooshii, becoming a true extension of their business. Their deep understanding of Wooshii’s objectives allowed them to take ownership of the outreach strategy, recommending multi-channel methods, including LinkedIn outreach, to amplify results further.

I love our team at Sopro… they really feel like an extension of our team. I know a lot of people say that about their agencies, but Sopro genuinely understands our business and objectives.

Laura Smith | Head of Marketing

Impact

Sopro consistently delivered reliable results, helping Wooshi achieve a remarkable 70% ROI—outperforming all other marketing channels. Over the course of the campaign, Sopro generated an impressive 1,813 leads, providing a steady pipeline of opportunities for Wooshi’s sales team.

This consistency reduced the unpredictability that Wooshi had previously experienced with other marketing methods, such as paid search, ensuring a reliable stream of conversations with the right prospects at the right time.

Sopro deliver some amazing results for us. We’ve seen about 70% ROI which is fantastic and well above any of our other channels. We’ve also generated over £200,000 worth of revenue through conversations that initially came from Sopro.

Laura Smith | Head of Marketing

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