Senior Data Analyst (Email)

With offices in Brighton and Skopje and a team in Serbia, Sopro provides sophisticated digital marketing services to hundreds of businesses, from innovative start-ups to global brands.

As the UK’s leading B2B sales engagement service provider, with over 150 employees and backed by 10 years of multi-award-winning results, maturity and scale, Sopro offers a powerful and unique sales engagement proposition. Our relentless focus on innovation makes it an exciting time for both our teams at Sopro and our clients.

Sopro is committed to providing an inclusive, rewarding and fun place to work and received a “Best Place to Work” award at the UK Business Awards 2021.

THE ROLE

Within our Business Analytics and Reporting Team, we are seeking a full-time Senior Data Analyst.

As a Senior Data Analyst, you will take full ownership of the current data ecosystem, own the process of producing and distributing reports through modern and flexible systems, to all levels of the business. Detail obsessed, the right candidate will work on analytics projects to inform and influence the company’s strategic direction by performing original analyses and consolidating existing analyses into a cohesive story.

As our ideal candidate you would have impeccable communication skills and ability to share complex, uncertain results to an executive audience, ample experience with Data Visualization tools (preferably Power BI), proven record of cleaning, interpreting, and analyzing data in SQL, Power BI and similar analytical stack.

• Analyse email performance data to identify patterns, diagnose issues, and surface opportunities for improvement

• Work side by side with the Email Deliverability Manager — providing the analytical layer that supports and informs their operational decisions

• Own the measurement frameworks for email performance — defining the right metrics, tracking them consistently, and communicating what they mean

• Write SQL queries against the Data Warehouse to extract, transform, and explore data

• Use AI tools (Claude, GitHub Copilot, or similar) to accelerate SQL writing, analysis, and documentation – treating them as default collaborators, not occasional helpers

• Build and maintain analytical models that explain deliverability performance over time

• Translate complex, uncertain analyses into clear narratives for senior stakeholders and the broader Operations leadership

• Collaborate with the data team to flag data requirements and ensure the right data is available in the Data Warehouse

• Identify and clearly communicate actionable insights that influence how the email function operates

• Support the Head of Operations with data-driven input into strategic and operational decisions

• 3+ years of experience in a data analyst or business intelligence role
• Strong SQL skills — comfortable writing queries against a structured data warehouse
• Proven ability to take a complex dataset and produce a clear, structured story from it
• Strong communication skills — able to present findings confidently to senior audiences
• A natural collaborator who thrives working in a close peer partnership
• Curious and analytical by nature, with a track record of finding insight others miss
• Experience in email, deliverability, or digital marketing is advantageous but not essential
• AI-native in how you work – comfortable using LLMs and AI tools as default collaborators to accelerate analysis, surface patterns, and identify automation opportunities in recurring work

ABOUT US

We’re the people behind the prospects. For all the clever tech, what makes the Sopro service stand out is the people. As we like to tell our clients, we’re a team not a tool.

Our values permeate Sopro Group through our behaviours, not only as people but across the business.

We invest in our people, their development, our products and our working environment. We are ambitious, not only as a business but by encouraging passionate and imaginative collaboration. We are people who are proud of our identity and celebrate each other’s successes, whilst giving back to our local communities. We are open and transparent, with our clients and our people – each team member has a voice, and we ensure it is heard!

At Sopro we invest in our people – they are what makes our company great and we work hard to make sure that everyone feels like a valued member of the team.

Benefits and perks that we offer include:

• Career progression plan – Well-structured career progression path supported by regular 360- degree feedback.
• Company profit sharing – We believe in sharing in our success, as such we’ll reward your loyalty by sharing 10% of the company’s net profit with employees.
• Extended annual leave
• Private healthcare insurance
• Learning and Development – An environment where we encourage your personal and professional growth, additionally supported by mentorship, external training and certification when needed.
• Hybrid working- 3 days from home, 2 days in the office, and if you want to come every day – you surely can!
• Flexible national holidays: public holidays mean more time off, choose how and when to enjoy them each year.
• Employee discount program; enjoy savings on everyday purchases in a variety of retail stores, restaurants, bookstores and more.
• Wellbeing package adapted to the needs of our people. Regular sports, social activities, and lots of healthy snacks.
• Your work matters – We have an open-door policy and value your opinion. Ideas are heard and genuinely put into practice.