Finext

Finext needed a strategic partner to expand into the DACH region and increase their brand awareness. Their goal was to build a high-quality outbound sales pipeline targeting Finance related job titles who may be struggling with their financial reporting processes and would benefit from using Vena Solutions.

Sopro implemented a comprehensive multichannel strategy designed to target Finext’s ICP through multi-touchpoint engagement:

ICP analysis and Optimisation: Conducted an in-depth analysis to establish Finext’s ICP, followed by ongoing optimisation to ensure the profiles remained accurate and relevant.

Personalised Outreach: Implemented highly personalised messages for both email and LinkedIn outreach to effectively engage and resonate with target prospects. By predominantly targeting the IT sector, we ensured the messaging would cover pain points commonly experienced on a day to day basis, such as slow financial reporting and Microsoft Excel not meeting their reporting and analysis requirements.

Proactive Website Engagement: Deployed website tracking and IP lookup-identification to monitor and identify website visitors enabling proactive engagement and interaction potential leads visiting Finext’s website.

Expanding into new markets presented unique challenges for Finext, but their partnership with Sopro exceeded expectations, delivering higher results with lower costs and enabling expansion into the Nordics and UK.