Challenge
KRPT, a growing agency, was looking for a reliable lead generation partner to help increase brand awareness and drive new business. They needed a comprehensive process to secure high-quality leads and support their expanding sales efforts
KRPT
KRPT secured over £1m in new business through Sopro’s tailored lead generation, generating 500+ leads and 234 meeting requests, with a 10X ROI. This partnership has been key to their growth.
Success metrics
Global reach
Generated leads across key markets in the UK, Fashion, and Food & Beverage sectors, expanding KRPT’s industry presence
Cost efficiency
Achieved a 10X ROI, with over £1m in new business generated from Sopro’s efforts
Consistent pipeline
Secured 500+ leads and 234 meeting requests, maintaining a steady flow of high-quality sales opportunities
Sales focus
Enabled the sales team to prioritize key accounts, driving agency growth and productivity
Over the three years we've been working together, we've won some amazing business. Sopro has been a big part of our agency's growth: we've won over a million pounds of new business. If you look at the return on investment, it's pretty amazing.
Company
Full-service creative agency specialising in cultural strategy and activation
Website
https://www.krpt.co.uk/Industry
Digital Advertising
Founded
2015
Size
2-10 employees
Partnering with sopro since
2021
KRPT needed a tailored approach to generate high-quality leads while raising their brand profile. We knew we could help by focusing on personalised outreach and engaging with their target industries.
Solution
Sopro implemented a multichannel strategy focused on personalized outreach and gifting, targeting KRPT’s ideal customer profiles in industries like fashion and food & beverage. This approach generated over 500 leads and 234 requests for immediate meetings.
We crafted a highly personalised outreach strategy, incorporating gifting to boost engagement and secure meetings with key decision-makers. This allowed KRPT to expand their client base efficiently.
Impact
Through Sopro’s strategy, KRPT secured over £1m in new business and saw a steady stream of opportunities. Their ROI exceeded expectations, with a return of more than 10X the investment.
Working with Sopro is a massive weight off our responsibilities. As a small agency, there's so many things to do. You're focusing on finance, you're focusing on account management, you're focusing on sales. So, to have that support is well worth the investment for us.
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