This Computer Software client achieved consistent lead generation with Sopro, gaining over 250 leads, driving a pipeline exceeding £300,000, and significantly reducing their cost per lead. This success has supported measurable ROI and strengthened their market presence in the quality management space.
Global reach
Generated leads across diverse industries, expanding Singlepoint QMS’s visibility and presence in key target markets
Cost efficiency
Reduced cost per lead by over 50%, achieving significant ROI and lowering acquisition costs
Consistent pipeline
Built a strong sales pipeline with 259 leads, driving over £300,000 in potential revenue
Sales focus
Enabled the team to concentrate on converting high-value prospects, optimising sales efforts and boosting productivity
Singlepoint QMS is a provider of Quality Management Systems, specialising in a no-code platform that promotes compliance and quality assurance
Computer Software
2005
11-50 employees
2023
Singlepoint QMS faced difficulties in securing a reliable marketing partner who could deliver a steady volume of qualified leads for their quality management system platform. They needed a cost-effective solution to generate consistent outbound leads and drive new client opportunities in targeted industries.
Sopro developed a tailored lead-generation strategy for Singlepoint, beginning with an onboarding call to define their ideal customer profile and industry-specific messaging. They created a segmented email chain targeting prospects by industry and job title, optimizing outreach to resonate with key decision-makers.
Sopro’s campaign generated 259 leads, contributing over £300,000 in pipeline value and significantly reducing Singlepoint’s cost per lead by more than 50%. This impact supported measurable ROI and allowed Singlepoint to concentrate resources on closing high-value deals.
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