Success Stories / CPI HealthTeach

CPI HealthTeach

This Research Services client experienced a consistent stream of qualified leads, resulting in improved outreach and engagement. Within weeks, they saw a measurable return on investment, strengthening their sales strategy and supporting business growth.

CPI HealthTeach logo

Success metrics

Lead generation

Global reach

Achieved qualified leads across the UK, expanding market presence internationally

Lead generation

Cost efficiency

Achieved strong ROI through a consistent stream of qualified leads, maximizing the value of the service

Lead generation

Consistent pipeline

Received a steady influx of qualified leads daily, streamlining outreach and ensuring ongoing sales opportunities

Lead generation

Sales focus

Streamlined outreach efforts, allowing the sales team to engage more effectively with qualified leads and drive growth

It’s always nice opening your emails in the morning and seeing that you have another qualified lead to reach out to.

Andrea Kelly | Digital Business Development Manager

Company

CPI offers a range of services aimed at addressing the challenges in the HealthTech sector, particularly for small and medium-sized enterprises (SMEs). Their focus is on solving scale-up and adoption challenges to meet global healthcare needs by developing smart technologies that connect medical devices and provide digital health solutions

Website

https://www.uk-cpi.com/healthtech

Industry

Research Services

Founded

2004

Size

500-1000 employees

Partnering with sopro since

2023

Challenge

CPI faced a significant challenge with limited bandwidth in their Business Development team, which hindered their ability to generate enough qualified leads. This small “top of funnel” made it difficult to engage potential clients effectively, ultimately limiting their growth prospects.

At the start, CPI was struggling with a small top-of-funnel, which made it difficult to engage potential clients effectively. With limited resources, their team found it hard to generate enough qualified leads to fuel their business development efforts.

Sean Isabel | Senior Customer Success Manager at Sopro

Solution

Sopro helped CPI create a targeted outreach campaign that focused on their Ideal Customer Profile (ICP), crafting tailored messaging and building comprehensive data sources to identify the right prospects. Through regular collaboration and optimisation, Sopro ensured that the campaign remained effective and delivered strong results.

We partnered closely with CPI to craft a tailored outreach campaign targeting their Ideal Customer Profile. By leveraging our data and messaging expertise, we helped them identify and engage with the right prospects consistently, optimising the campaign along the way to maximise results.

Sean Isabel | Senior Customer Success Manager at Sopro

Impact

Sopro’s efforts resulted in a steady flow of qualified leads, significantly enhancing CPI’s sales pipeline and outreach process. This helped the sales team focus on high-value deals and drive growth for the business.

Through our collaboration, CPI experienced a daily influx of qualified leads, streamlining their outreach process and enhancing their sales pipeline. This steady lead flow empowered their sales team to focus on higher-value opportunities, ultimately driving business growth.

Sean Isabel | Senior Customer Success Manager at Sopro

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