IR Power gained 69 high-quality leads, with several showing immediate interest, and uncovered major opportunities, including one with 300x growth potential. The campaign also expanded their reach and fostered strategic relationships.
Global reach
Secured leads across various industries, expanding IR Power's market presence
Cost efficiency
Generated a strong ROI, with a cost per lead averaging £76.21
Consistent pipeline
Delivered 69 high-quality leads, maintaining a steady flow of sales opportunities
Sales focus
Allowed the sales team to focus on high-value opportunities, with one lead having the potential to grow 300x.
IR Power reduces the electricity consumption of industry by recycling wasted electricity from its critical machines
Industrial Machinery Manufacturing
2023
2-10 employees
2023
IR Power, a start-up, faced the challenge of building a pipeline of new clients, expanding into new sectors, and demonstrating the broader application of their solutions. They needed to establish strategic relationships and tailor their proposition to different industries to accelerate growth.
Sopro implemented a comprehensive, multichannel strategy to identify and engage IR Power’s ideal customer profile (ICP) through personalized outreach. Their team optimized targeting, conducted detailed analysis, and enabled the development of strategic business relationships across multiple platforms.
The solution enabled IR Power to generate 69 leads, some of which had immediate interest, significantly boosting their sales pipeline. Their partnership with Sopro became a major lead source, contributing directly to their growth and overall success.
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