BauWatch

BauWatch faced the dual challenge of building a strong sales pipeline while increasing brand awareness in the highly competitive UK market. Relying heavily on PPC campaigns and inbound referrals, they struggled to maintain a consistent flow of new opportunities.

To achieve their growth ambitions, BauWatch needed a more proactive and scalable approach to connect with SMEs in the construction, engineering, facilities, and real estate sectors—key markets for their products. Their ultimate goal was to establish a reliable stream of leads and drive sustained sales revenue, but finding the time and resources to effectively target these industries was a significant obstacle.

Sopro implemented a comprehensive multichannel strategy tailored to BauWatch’s growth ambitions, focusing on engaging their Ideal Customer Profile (ICP) across multiple touchpoints. The campaign began with an in-depth ICP analysis to clearly define target prospects, followed by ongoing optimisation to keep profiles precise and relevant.

Highly personalised outreach was delivered via email and LinkedIn, using tailored messaging to resonate with prospects and build meaningful connections. To capture additional opportunities, Sopro deployed website tracking and IP lookup, allowing BauWatch to identify and proactively engage with visitors to their website, maximising conversion potential.

Sopro’s campaign delivered exceptional results for BauWatch, generating over 2,500 high-quality leads for their European sales teams. With cost per lead ranging from just £23 to £89, the campaign provided a substantial return on investment while driving a steady stream of opportunities.

The success of the UK campaign prompted BauWatch to expand its partnership with Sopro across multiple European markets, including Belgium, Poland, France, Italy, and Spain. Today, Sopro is a major lead source for BauWatch, playing a critical role in strengthening its sales pipeline and driving its growth across Europe.