Accugrit

Accugrit needed a strategic partner to drive sales revenues and increase brand awareness within the UK market. Their goal was to build a high-quality pipeline of clients, targeting multi-site companies across key sectors.

They needed to connect with the right companies at the optimal point in their decision-making process – and Sopro’s use of buyer intent signals engaged prospects at the ideal time.

This strategic approach ensured that each lead was not only relevant but also likely to convert, maximising the effectiveness of their outreach efforts.
“Sopro’s targeted approach helped Accugrit secure high-quality clients at the right time, driving strong results and growth.”

Sopro implemented a personalised prospecting strategy for Accugrit, tailoring email content to address specific industry pain points while also engaging prospects on LinkedIn and through our IP Match and Engage service. This multi-channel approach was designed to connect with their ideal clients precisely when they were most receptive to new solutions, targeting prospects at the optimal point in their buying cycle.

At the outset, without a clear understanding of Accugrit’s sales conversion rate, we set a minimum target of 5% closed deals from Sopro-sourced leads to ensure the campaign’s profitability. By closely monitoring conversions from lead to closed deals and optimising the campaign, we achieved an impressive 19% conversion rate, providing valuable clarity to the sales team.

Sopro’s campaign delivered outstanding results for Accugrit, generating 210 high-quality leads within four months and fueling growth. With a cost per lead as low as £70, Sopro’s efforts enabled Accugrit to secure multiple new clients and expand its sales team to meet rising demand.

With a 19% lead-to-close conversion rate, Accurgrit saw a 6X return on investment. Factoring in potential future sales from the established pipeline, ROI could potentially rise as high as 30X—demonstrating the impact of engaging the right prospects at the right time.