Alchemy Films

Alchemy Films faced a heavy reliance on a single client, which accounted for 40% of their revenue, leaving them vulnerable to instability. To secure stability and long-term growth, they needed to diversify their revenue streams by consistently bringing in new clients.

However, with limited resources dedicated to lead generation, they struggled to maintain a steady pipeline of opportunities. Recognising the importance of reducing dependency on their primary client, Alchemy Films sought a reliable partner to help drive new business and support sustainable growth.

Sopro implemented a multi-channel strategy, leveraging email prospecting, LinkedIn outreach, and IP Match and Engage to target new business opportunities and create a consistent pipeline of leads.

Through this approach, we established varied outreach strategies for different audience segments. Different approaches were designed to resonate with different companies and roles, with a view to partnering in unique and relevant ways.

This enabled Alchemy Films to win a more diverse range of new business, providing the foundation for a more stable revenue stream and a clear direction for future growth.

Sopro’s strategic multi-channel approach revolutionized Alchemy Films’ lead generation, allowing them to diversify their client base and creating a steady influx of new business that aligns with their growth ambitions.

Since the campaign’s launch in March 2023, Alchemy Films has secured 95 high-value meetings, resulting in £135,000 of new business with prominent clients like Netflix, Sport England, and The Wildlife Trust. With an additional £55,000 in the pipeline and proposals out at leading organisations such as The Premier League, we are actively developing a growth strategy to position Alchemy Films as one of the UK’s leading international film production companies.