Impact Futures

Before partnering with Sopro in September 2020, Impact Futures recognised the strength of their unique proposition. Their apprenticeship programmes, developed in collaboration with businesses and led by curriculum experts in Childcare and Health and Social Care, stood out in markets often filled with generic options.

Despite this advantage, they struggled to maintain a consistent pipeline of new business opportunities to fuel the growth they envisioned. Without a steady flow of prospects, their sales team couldn’t fully leverage the potential of their distinct offering, limiting the business’s ability to scale as intended.

Starting with a focused campaign in their core industry verticals, Sopro advised Impact Futures to expand their reach by highlighting both existing and upcoming training and apprenticeship programmes. This approach allowed Impact Futures to broaden their audience, targeting a wider range of industries and personas. A new campaign was then launched to engage HR and L&D teams across the UK, introducing Impact Futures’ Leadership and Management apprenticeship programmes.

This strategy resulted in a significant increase in new business enquiries, keeping their sales team consistently busy with high-value leads. As the partnership evolved, Sopro supported Impact Futures in adapting to multi-channel sales engagement, incorporating LinkedIn outreach, gifting, and buyer intent notifications into their campaigns.

This multichannel approach has maximised their outreach, making every interaction more impactful and sustaining the momentum of their business growth.

This targeted approach led to a dramatic increase in new business enquiries, providing Impact Futures with a steady stream of high-quality leads and enabling them to maintain a profitable and fully engaged sales team.

Through Sopro’s campaigns, over 120,000 viable prospects were engaged, resulting in more than 6,000 new business leads and £2,000,000 in revenue. This success translated to an impressive 7X return on investment, positioning Impact Futures for continued expansion.