The State of Prospecting 2026
The essential report guiding smarter, more effective outreach.
Coface
This credit insurance provider gained a steady flow of high-quality leads, connecting with significant companies and driving impactful business growth. This strengthened their sales pipeline, improved efficiency, and delivered an impressive ROI.
Success metrics
Lead generation
Generated 1,200 high-quality leads through Sopro campaigns
Sales efficiency
Reduced admin, allowing the sales team to focus on selling
Business growth
Drove business growth, supporting long-term development goals
Target access
Opened doors to major companies previously difficult to engage
It’s really opened the door to some significant companies we’d previously struggled to reach… The ROI from the Sopro campaign has been very, very positive.
Company
Coface provides global credit insurance, helping businesses manage trading risks effectively
Website
https://www.coface.uk/Industry
Credit insurance
Founded
1946
Size
4,000+ employees
Partnering with sopro since
2023
Challenge
Coface aimed to boost lead generation and ROI while conserving internal resources. Generating high-quality data tailored to their market was essential to identify and engage the right prospects effectively.
However, the effort required to manage this in-house proved a drain on resources, highlighting the need for expert support. Recognising this, Coface turned to Sopro for a reliable, efficient solution to drive lead generation and achieve their growth goals.
Previously, there was a huge, huge level of work involved in driving lead generation, so we quickly realised that we needed a level of expertise. That’s where Sopro fit in.
Solution
Sopro delivered the industry-specific data Coface needed to target their market effectively, ensuring their campaigns reached the right prospects. By leveraging advanced personalisation techniques, Sopro created outreach messages that felt one-on-one, fostering meaningful engagement and driving higher lead generation.
Initially, when I was contacted by the Sopro team, the personalisation led me to believe I was talking to an individual one-on-one.
The seamless integration of Sopro’s tools, including access to their user-friendly portal, significantly reduced the administrative burden on Coface’s sales team. With more time to focus on selling and the confidence that Sopro’s high-quality data would deliver results, Coface saw immediate improvements in their lead generation efforts, boosting both efficiency and outcomes.
The seamlessness of working with Sopro with access to the portal… it saves the sales team so much time in administration and they can focus on selling
Impact
Sopro’s campaign generated over 1,200 high-quality leads, enabling Coface to reach significant companies they had previously struggled to engage. This has positively impacted business growth, providing the sales team with a steady stream of opportunities while freeing them from time-intensive administrative tasks. This allowed the team to focus entirely on selling and converting leads into valuable clients.
The return on investment has been exceptional, with Sopro’s personalised approach and seamless tools proving invaluable in unlocking new business potential.
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