iTacit

iTacit is a disruptor in their space. Their goal is to build the best possible experience for the end users: focusing on the professionals in the field, not just the HR departments who tend to buy the software.

They looked at the frontline teams using the software, and saw that they had a unique set of needs. Users require a solution that is mobile, easy to use, and puts information at their fingertips. They also need to communicate with other teams, but might not have access to the portals and software they’d use in their office.

Before Sopro, iTacit also grappled with the twin challenges of time and resources. They were racing to build and iterate their product while trying to carve out a space in a rapidly evolving market. Business development was on the to-do list, but finding the time to build it out was impossible.

Enter Sopro. Our team was brought in to deliver a ready-made source of leads. This gave iTacit the space to develop the product and internal functions while still growing its business.

Different messaging options were tested, with the Sopro team implementing and reporting on different angles. Bringing in a team they could trust was a key part of the relationship.

Another advantage of the campaign was Sopro’s data analytics. It provided actionable insights into which market segments were most responsive, in addition to the existing knowledge about the target market. This data-driven approach helped iTacit make informed decisions, fine-tuning its strategy for better results.

Since teaming up with Sopro, iTacit has seen a noticeable increase in leads. Thanks to the Sopro service, and the time it gave them to build up their own sales development function.

But it’s not just about the numbers. Sopro has helped iTacit start conversations with hard-to-reach targets, leading to potential deals that are still in the works.

Looking ahead, iTacit plans to use Sopro to break into new markets. They’ve made good progress in North America and are now eyeing opportunities elsewhere. Sopro gives them the opportunity to map and test new markets, before their marketing team go all in.