Write Arm

Write Arm faced the challenge of scaling their business with limited business development resources. Previously, they relied on networking and a small trickle of inbound leads, which wasn’t sufficient to support their growth ambitions. To drive meaningful expansion, they needed a way to consistently connect with senior marketing and content professionals.

Recognising the need for a proactive approach, Write Arm turned to Sopro to introduce their brand and proposition to a wider audience. The goal was to initiate valuable sales conversations, inviting prospects to discuss their needs and explore potential collaborations, ultimately giving the company the boost it needed to grow.

Write Arm operates through a network of content creators, with the founder managing all aspects of the business. This left little time for business development. Sopro’s multi-channel outreach strategy provided the perfect solution, connecting Write Arm with high-potential prospects and enabling meaningful sales conversations.

By leveraging email, LinkedIn, IP matching and web visitor tracking, Sopro ensured a steady stream of leads that Write Arm could easily convert into clients. At times, the service proved almost too effective, generating more leads than could immediately be managed. However, this consistent pipeline allowed Write Arm to scale effectively without the need to hire or train a dedicated sales team, maintaining their focus on delivering quality content.

Sopro’s prospecting campaigns have transformed Write Arm’s ability to generate new business, producing over 1,500 leads and providing a steady flow of opportunities. With a cost per lead of just £42 and a lead rate of 4.3%, the service has proven highly efficient, enabling Write Arm to scale their business without the need for a dedicated sales team.

More than just a tool, Sopro became an essential part of Write Arm’s prospecting efforts, delivering tailored support that saved valuable time and ensured a consistent pipeline of high-quality prospects.