On Device

On Device came to Sopro following a poor experience with a different lead generation service. That relationship meant they were really focused on finding the right partner to take their brand forward.

The original goals were to efficiently source warm leads, streamline the sales process and free up the sales team’s time to focus on closing deals.

With the campaign performing well, and as a global brand, On Device sought to expand outreach into new markets, further leveraging Sopro’s expertise.

Sopro offered a comprehensive solution to enhance their marketing strategy, with the Sopro and On Device teams working closely to create campaigns that would drive actual results.

Nuanced targeting strategies helped reach their desired demographics in each market. Email outreach – with advanced segmentation and next-generation personalisation – delivered a fully tailored and tracked engagement campaign to drive conversions.

The activity was combined with buyer intent tracking from the campaign to the website – giving a more detailed picture of audience actions arising from the campaign, and enabling proactive outreach at the moment prospects were displaying intent.

On IT’s success with us went beyond their expectation and the amazing results speak for themselves.

Since partnering with Sopro in September 2022, On Device Research has achieved remarkable results. In that time, Sopro has been credited with over 725 new sales conversations and, crucially, several closed deals.

They averaged 34 monthly leads throughout 2023, leading to successful meetings with businesses in the UK, Singapore, and Australia. While headquartered in the UK, On Device operate globally, so successful outreach across various regions was vital.