How Coface used SoPro campaigns to drive sales without building out internal business development teams
Website
https://coface.uk/Company profile
Location:
UK and Ireland
Product/Service:
Credit Insurance
Deal cycle:
1-2 years
Target profile
Location:
Global
Company size:
4000+
Role/Function:
Finance Director, Finance Manager, Credit Control Manager
How Coface used Sopro’s expertise to drive new business
Headline results
Company description
Coface offers businesses credit insurance to protect them against trading risks. They support companies globally to make credit decisions that will improve their ability to sell on the domestic and export markets.
Their aim overall is to become the most agile, global trade credit insurance partner in the industry, and they were looking to Sopro to help them grow their business.
Objectives
Coface wanted to increase its lead generation and ROI without exhausting its resources. They needed quality data specific for their potential market.
“There was a huge amount of work involved in driving lead generation, and we quickly realised that we needed a level of expertise and that’s where Sopro fit in.”
Alan Byrne, Commercial Director for Mid-Market, Coface
Our solution
Sopro provided the high quality, industry-specific data that Coface needed and targeted that market. Sopro used their expertise and personalisation to drive higher lead generation for Coface.
“Initially when I was contacted by the Sopro team, the personalisation led me to believe I was talking to an individual one-on-one.”
Finlay Thomson, Head of Direct Partnerships, Coface
The results
By August 2022, Sopro had assisted Coface in securing almost 400 leads. With over 47,000 emails sent and over 17,000 emails opened, Coface’s Lead Rate rocketed to 3.5% in August this year – above the average of 3.1% across all industries. Sopro enabled Coface’s sales teams to focus on selling, and positively impacted their business growth.
“The ROI from the Sopro campaign has been very, very positive.”
Alan Byrne, Commercial Director for Mid-Market, Coface
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