Sell more .
Book your demo
Book your demo
icn
icn
Home Results Success stories Connex Partners

How Connex Partners used SoPro campaigns to drive sales without building out internal business development teams

Website

https://linkedin.com/company/connexpartners/

Company profile

Location:

US

Product/Service:

Peer-to-peer networking

Deal cycle:

1-3 months

Target profile

Location:

US

Company size:

SME and Enterprise

Role/Function:

Various C-Level roles

How Connex Partners used Sopro's targeted personalisation to deliver new leads

Headline results

logo-coral
$85 cost per lead
logo-coral
5% lead rate
logo-coral
11% response rate
logo-coral
£53 cost per lead 5% lead rate 11% response rate

Company description

Connex Partners provide peer-to-peer networking opportunities where members can exchange high-value information, winning advice, and proven solutions.

Objectives

Identify and engage with senior stakeholders, introduce the CP brand and proposition and invite prospects onto a qualifying phone call.

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 1839 1405 23.9% 217 11.8% 92 5.0% $ 49.97
Financial Services 808 514 23.0% 66 8.2% 29 3.6% $ 69.66
Retail 373 270 20.6% 28 7.5% 13 3.5% $ 71.73
Insurance 362 225 19.1% 32 8.8% 11 3.0% $ 82.27
Oil & Energy 238 154 19.4% 20 8.4% 11 4.6% $ 54.09
Automotive 215 182 28.4% 29 13.5% 9 4.2% $ 59.72
Banking 192 90 16.0% 18 9.4% 6 3.1% $ 80.00
Medical Devices 184 123 20.5% 24 13.0% 14 7.6% $ 32.86
Consumer Goods 170 125 22.5% 17 10.0% 6 3.5% $ 70.83
Electrical/Electronic Manufacturing 166 116 22.6% 26 15.7% 13 7.8% $ 31.92

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 110 142 35.9% 17 15.5% 8 7.3% $ 34.38
501-1000 198 243 35.5% 39 19.7% 18 9.1% $ 27.50
1001-5000 3391 2729 25.1% 450 13.3% 197 5.8% $ 43.03
5001-10,000 1297 905 21.5% 149 11.5% 55 4.2% $ 58.95
10,001+ 3091 2021 20.9% 272 8.8% 107 3.5% $ 72.22

Explore other success stories

c2

ABINTEGRO

ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers…

c2

Stork

Stork is a consulting firm specialising in sustainable asset performance improvement. It is a global provider of integrated operations, maintenance,…

c2

iTacit

iTacit is used by companies across numerous industries to make their employee life cycles more productive, efficient and cost-effective. The…