How Handshoe Mouse connected with key decision-makers using Sopro

HandShoeMouse offer a highly developed ergonomic mouse to treat and prevent RSI and Carpal Tunnel.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.handshoemouse.com/

Location:

Netherlands

Product/Service

Ergonomic computer mouses

Deal cycle

2 - 8 weeks

Size

11+

Location

UK, Belgium, Italy, Spain, Portugal, Austria, Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Montenegro, Serbia, Kosovo, Slovenia, Bulgaria, Hungary and Romania

Role/Function

Senior HR/Occupational Health roles

Objectives

The objective of this campaign is to identify and engage with key HR/Occupational health roles within medium-large size businesses to propose direct sales and sales roles within a wider range of business sizes with the resell/distribution proposition.

Campaign performance

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Information Services	503	25.9%	68	13.5%	21	4.17%	£47.90
Financial Services	277	31.8%	24	8.7%	8	2.9%	£69.25
Banking	152	19.9%	10	6.6%	2	1.3%	£152
Consumer Goods	119	11%	11	9.2%	3	2.5%	£79.33
Computer Software	101	26.4%	14	13.9%	1	1%	£202
Logistics & Supply Chain	79	16%	10	12.7%	3	3.8%	£52.67
Hospital & Health Care	73	12.1%	11	15.1%	0	0%	£ –
Insurance	71	22.6%	8	11.3%	1	1.4%	£142
Electrical/Electronic Manufacturing	61	29.6%	7	11.5%	4	6.6%	£30.5

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
11 – 50	20	31.4%	4	20%	2	10%	£20
51 – 200	39	18.4%	2	5.1%	0	0%	£ –
201 – 500	651	27.1%	102	15.7%	40	6.1%	£32.55
501-1000	453	26.9%	66	14.6%	22	4.9%	£41.18
1001-5000	191	22%	25	13.1%	8	4.2%	£47.75
5001-10000	112	18.3%	13	11.6%	6	5.4%	£37.33
10001+	537	23.8%	30	5.6%	7	1.3%	£153.43