How Voucher Cart used SoPro campaigns to drive sales without building out internal business development teams
Website
https://vouchercart.com/Company profile
Location:
UK
Product/Service:
Sell products and services as gift cards, vouchers and tickets
Deal cycle:
1 day to 2 months
Target profile
Location:
1st month of campaign to focus on UK only, 2nd month to expand to USA, Australia, New Zealand, Canada and Singapore.
Company size:
11+
Role/Function:
Directors/Heads and senior Marketing, Ops, Revenue, Sales roles
How Voucher Cart use Sopro to increase their lead flow without a dedicated business development team
Headline results
Company description
VoucherCart is a cloud based service allowing businesses to create, promote and sell their gift vouchers, tickets and other products/services online, via web, social media and email.
Objectives
- The main objective is to promote the service to restaurants, spas and hotels
- The campaign will aim to generate calls or meetings with potential new clients
Our solution
With a small sales team, a high upfront cost of building out that function, and low results from external telesales, Voucher Cart needed to find a new approach to growing sales. Sopro designed a campaign that delivered hundreds of leads at a low cost.
Campaign performance
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