How Kelly Services used Sopro's targeted personalisation to deliver new leads

Company description

• Kelly founded the temporary staffing industry in 1946, and has maintained a leadership position through the years based on a valuable premise: we invest in people. Today that focus benefits our customers wherever they operate around the globe—in a growing number of specialized fields.
• The focus of this campaign is KS project and life science offerings. Life science operates on a contingent recruitment model. The project offering is a hybrid model, focusing on supporting internal recruitment teams with the more tricky roles to source – roles in high demand; niche roles; high volumes, expansions into different territories etc. It’s a partnership approach, with assistance/expertise offered around mapping local talent for geo expansions etc.

Objectives

• The purpose of this campaign is to identify and engage with senior stakeholders – introduce the KS proposition and invite the prospect onto a qualifying call before progressing the conversation.

Our solution

Campaign performance breakdown