How Liquona used Sopro to deliver over 400 sales-ready leads
Liquona Productions create videos for FTSE 100 companies, Not-For-Profits and SMEs.
In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://liquona.com/Location:
UK
Product/Service
Media Production / Creative Film
Deal cycle
1 - 6 months
Size
50 - 10,000+
Location
UK
Role/Function
Senior Marketing, communications, Owners, Founders, Directors
Objectives
- Identify and engage with senior marketing and communications roles
- Introduce the Liquona brand and video creation proposition
- Invite them to a brief call to discuss the service
Our solution
Campaign performance breakdown
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