How Liquona used Sopro to deliver over 400 sales-ready leads

Liquona Productions create videos for FTSE 100 companies, Not-For-Profits and SMEs.

In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

https://liquona.com/

Location:

UK

Product/Service

Media Production / Creative Film

Deal cycle

1 - 6 months

Size

50 - 10,000+

Location

UK

Role/Function

Senior Marketing, communications, Owners, Founders, Directors

Objectives

Identify and engage with senior marketing and communications roles
Introduce the Liquona brand and video creation proposition
Invite them to a brief call to discuss the service

Our solution

Campaign performance breakdown

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Financial Services	1431	24.47%	201	14.05%	58	4.05%	£49.34
Information Technology & Services	825	22.12%	107	12.97%	33	4.00%	£50.00
Computer Software	691	26.40%	79	11.43%	22	3.18%	£62.82
Marketing & Advertising	323	34.45%	50	15.48%	10	3.10%	£64.60
Internet	310	37.94%	32	10.32%	6	1.94%	£103.33
Staffing & Recruiting	308	23.02%	64	20.78%	22	7.14%	£28.00
Telecommunications	280	22.11%	40	14.29%	13	4.64%	£43.23
Construction	246	24.84%	48	19.51%	13	5.28%	£37.85
Hospitality	243	23.25%	57	23.46%	12	4.94%	£40.50
Leisure, Travel & Tourism	229	25.49%	29	12.66%	6	2.62%	£76.33

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
51 – 200	3424	28.43%	631	18.43%	184	5.37%	£7.24
201 – 500	2560	22.37%	413	16.13%	118	4.61%	£43.39
501 – 1000	1561	20.65%	185	11.85%	44	2.82%	£70.95
1001 – 5000	1270	20.11%	150	11.81%	42	3.31%	£60.48
5001 – 10000	262	18.49%	38	14.50%	10	3.82%	£52.40
10001+	755	21.98%	69	9.14%	11	1.46%	£137.27