How Vistage used Sopro to connect with hard to reach CEOs
Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
https://vistage.com/Location:
USA
Product/Service
Professional Training & Coaching solutions
Deal cycle
/
Size
51+
Location
USA
Role/Function
MDs, CEOs, etc
Objectives
Vistage uses Sopro to source their ideal customers, who can be hard to reach with other channels due to their senior positions.
Their Sopro team engage prospects with a series of personalised emails. Positive replies are delivered to Vistage, so they can pick up the conversations and begin sales conversations.
Our solution
Vistage connect CEOs and MDs to share expertise and collaborate. These high-ranking individuals can be hard to reach with other methods, but prospecting delivers one to one introductions right to their inbox.
Our results
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