How Fresh Air Flicks used Sopro to deliver reliable leads from a varied customer profile
With a seasonal product and a target audience that varies widely in its profile, Fresh Air Flicks needed an agile marketing solution. They had tried business development teams, but were frustrated with the inefficiencies and slow pace. As an alternative to hiring, training, and managing a team that delivered low ROI, they turned to sopro.
Fresh Air Flicks offer outdoor cinema experiences as well as bespoke and mobile viewing platforms in areas local to New York as well as Boston to Washington DC and Orlando, Miami and Atlanta
The focus of the activity is to identify and engage with event producers and business stakeholders to introduce the Fresh Air Flicks brand and propositions and invite prospects to discuss in more detail over a brief call or meeting.
Success metrics
Lead generation
Sopro generated over 2,300 leads for Cohaesus
Cost efficiency
Cost per lead ranged from £23 to £81, providing a significant return on investment.
Speed of messaging
The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.
Major lead source
Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.
Company
Website
www.freshairflicks.com/Location:
USA
Product/Service
Outdoor Cinema
Deal cycle
/
Size
1 - 200
Location
USA
Role/Function
Owners, founders, partners
Objectives
- To promote the Fresh Air brand among event producers and business stakeholders
- Invite potential leads for a brief chat or meeting
Our solution
Campaign performance breakdown
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