How Flat Iron School used Sopro to refine their target persona and maximise ROI from an overwhelming market

Flatiron have a common challenge of an overwhelmingly big potential target market. Sopro are able to run activity across a number of verticals and using our sophisticated reporting suite, feedback where the interest lies in taking on the graduates. This helps form their overall marketing strategy by having a more defined target persona.

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Success metrics

Lead generation

Sopro generated over 2,300 leads for Cohaesus

Cost efficiency

Cost per lead ranged from £23 to £81, providing a significant return on investment.

Speed of messaging

The flexibility of the campaign allowed Cohaesus to pivot their business to adapt to the new conditions.

Major lead source

Sopro is a major and reliable lead source for Cohaesus, significantly contributing to their sales pipeline and overall growth.

Company

Website

www.flatironschool.com/

Location:

UK

Product/Service

Resource

Deal cycle

3 months

Size

50+

Location

New York, USA

Role/Function

Senior HR and Talent Acquisition roles

Objectives

The purpose of this campaign is target and engage with senior individuals involved in the hiring process, introduce them to the Flatiron brand and proposition and invite them to a meeting or a call.

Our solution

Campaign performance breakdown

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Insurance	698	41.12%	154	22.06%	0.54	7.8%	£25.81
Financial Services	375	21.25%	33	8.8%	14	3.73%	£53.57
Marketing & Advertising	172	37.67%	45	26.16%	23	13.37%	£14.96
Information Technology & Services	133	16.87%	18	13.53%	11	8.27%	£24.18
Computer Software	121	22.89%	7	5.78%	3	2.48%	£80.67
Insurance	89	20.98%	9	10.11%	4	4.49%	£44.50
Banking	75	11.99%	5	6.66%	1	1.33%	£150.00
Internet	59	45.7%	11	18.64%	8	13.56%	£14.75
Broadcast Media	58	25.48%	5	8.62%	1	1.72%	£116.00
Retail	51	24.48%	8	15.68%	3	5.88%	£34.00

Company Size	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	226	51.6%	70	31.0%	31	13.7%	14.58 £
11-50	337	43.2%	67	19.9%	28	8.3%	24.00 £
51-200	454	31.0%	79	17.4%	28	6.2%	32.43 £
201-500	277	26.5%	41	14.8%	25	9.0%	22.16 £
501-1000	186	20.6%	31	16.7%	12	6.5%	31.00 £
1001-5000	450	26.3%	56	12.4%	26	5.8%	34.62 £
5001-10,000	76	25.4%	12	15.8%	6	7.9%	25.33 £
10,001+	343	19.5%	27	7.9%	12	3.5%	57.17 £